Innovation starts with copying

We were taught in school, copying is cheating. It's almost a moral arbitrage because there's something in our gut as a product maker. You became a founder, an entrepreneur, because you wanted to go be an innovator. And so it can feel like a beatdown that your path to innovation starts with copying other people's work. But I said this to my product makers at Zynga, if you're truly ambitious, burn your resume. Yeah. If you define your ambition in the eyes of your consumer, you're not trying to win awards and respect from your peers, you're trying to win the hearts and minds of nurses in Indiana, like for FarmVille, you're going to define innovation differently. You're gonna take the best ideas wherever you can find them if they are in service of giving her an experience that she loves more.