Ivan Zhao is the Co-founder and CEO of Notion

Or product makers and business makers. There's no free lunch. You don't get something for free. You have to give up something. Then what do you give up? It's essentially that you give up the right thing that market where your user wants at that given space and time. It's kind of just the craft of building a business or building a product, right? And the market is so dynamic, especially now with AI, the optimized function for the market changes. So then you need to make new trade-offs and new technology merges. Like mass air travel wasn't available until aluminum became cheap enough that people can make airplanes that support this at cost. It's like computer wasn't there until semiconductor becomes reliable. It's like you require new technology to unlock new ways to making trade-offs. And then you need to balance the technology trade-off with human behavior trade-off. So those are like the people trade-off, technology trade-off. There's a different dimension of things just cooking together that come together as a product or as a, more as a business. A product maker, a business maker's job is to find that sweet spot of all the multiple dimensions that create something that has a right to exist.