How fast is Google Lens growing according to the speaker?

Lenny RachitskyHost of Lenny's Podcast | Author of Lenny's Newsletter

No, Google isn't dying

12 Oct 2025 · 1 min

Watch on YouTube

0:42

A speaker argues that Google's core search functions remain essential because users still seek concrete answers (phone numbers, prices, directions). AI is described as expansionary—increasing the number and type of queries rather than replacing foundational search needs—and products like Google Lens (rapidly growing visual search) exemplify new growth opportunities.

Questions this video answers

70% year over year

Chapters

The core Google search isn't really changing in my opinion. We're not seeing that people come to search for just ridiculously wide set of things. They want specific phone number, they want a price for something. They want to get directions. I think the vastness of that is underappreciated by many people. AI hasn't really changed those foundational needs in many ways. And what we're finding is that AI is expansionary. There's actually just more and more questions being asked and curiosity that can be fulfilled now with AI. Google Lens, one of the fastest growing products out there, growing 70% year over year, increase in visual searches. You take a picture of your shoes, say where can I buy this? Or take a picture of homework, say I am stuck on question two, AI and can help you with those things now. So just an example of I think why there's so much growth left and you know, why we're so excited.