This is a YouTube video titled "Notion’s journey to product market fit" containing a monologue or presentation from April 18, 2025, discussing the challenges and vision behind building a developer tool that evolves into a productivity software platform like Notion. The speaker explains the product development journey and the strategic focus on user needs and no-code capabilities.
The goal is always building a computing tool. The dream is there, but the product is very, it's really hard to shape the product. We'll try many different versions. The first version to take, okay, everybody can make and create their software. So let's just build a developer tool that's so easy that more people can do that. We tried that like a couple of years and learned that actually most people just don't care. The majority of people, they wake up, they have report due, they need to get their job done. They don't care creating software to optimize whatever they're doing. So we really want to build that tool. So we'll just keep going. And the realization is actually let's hide our vision, which is everybody can create our software in the form factor that people do care. So what kind of tool do people use every day? Productivity software. So that's why it came to Notion today. If you use Notion, Notion are more understood as a productivity suite, but our intent and the vision more you'll understand discover intent, which is that hash has a no code developer power into it. You can create almost any kind of productivity software using Notion itself.