Stop stealing your users' energy

Every time we make a demand on the audience, that's a failure on our part. When I'm speaking to live audiences, I often kind of ask, please raise your hand if you've had a frustrating or confusing experience with software in the last month. And obviously every hand goes up. Each one of those interactions. It takes a little bit of energy away from you. It ramps your frustration just a little bit. The bummer about software for the audience is that it's an anonymous medium, and these products are causing them untold amounts of frustration and confusion. It just takes away from their life quality. We have an obligation as product people to put that emotional energy back into people's lives. They don' want to try to figure out how to navigate our login screens or go through our onboarding process. They just want to get home and spend time with their families and pet their dogs and have a nice dinner.