The decision that brought FigJam to life

One thing that was definitely unpopular and controversial at the time, and now we look back on and it's like, duh, figjam. So figjams are a whiteboarding, diagramming, brainstorming tool. The entire process of getting figjam out to market, going from one product to two products, was hard. About a month before the launch of figjam, at config, it was like, okay, we built a thing. It's just lacking something. The soul isn't there. It was just, like, kind of boring. Where we came out of was, let's go differentiate. By making FigJam fun, the team was like, what? We're going to make fun? Our differentiator. In retrospect, it was absolutely the right move. We did a design sprint where we're able to rapidly explore all these different ideas for features and ways to shape the product that gave us the conviction we needed.