Lenny Rachitsky and Zach built their online course with Claude Code, then created an AI agent called Sage to handle operations, marketing, and student management. Sage reminds them of deadlines, drafts LinkedIn posts, and manages content, letting two introverted engineers launch without hiring staff.
Chapters
My co-course teacher, Zach, and I have built the entire course in Claude Code. And then we recently built Sage, the course bot, now that we're about a month off from the course and Sage is project managing us to make sure that we are prepped for this course on time. So it knows when the course is launching. It knows that Zach and I are, believe it or not, very introverted engineers that don't wanna market and don't really wanna talk to humans. And so every Monday it's like, Claire and Zach, have you remembered to post on LinkedIn about your course? Here's a nice little post for you to copy and paste so you don't have to Think of something we would never be able to afford for this first version of a course, hiring an ops person or hiring a content manager or hiring a software engineer. And we probably need it. We need somebody to project manage us. We need somebody to help us manage all the course content and the students. This has allowed me to spin up a business with a quote unquote employee that will eventually maybe be big enough that we can hire other people.