A speaker argues that emotion in product experiences — not superficial ‘confetti’ — is a strategic differentiator that drives user success, loyalty, word-of-mouth, growth, and revenue. Emotional design must be tied to real value; without value it should be avoided.
Chapters
The light is not a luxury nowadays, and more nowadays because the market is so crowded. It's even a differentiator. It's a strategy that we can adopt in order to grow our business. Gain in loyalty, in word of mouth, in growth, and even in revenue. The hard truth is that even functioning product, very well functioning product, may tend or still experience some trouble getting tractions and growth and the success that is hoped for if they do not allow users to feel success. Certain emotion. Sometimes people think about the light as the confetti, but that's not the light I talk about. It has to come with the value. It's about creating an experience where emotion is completely on the heart of the experience. If it doesn't bring any value, then don't do it.