The story behind Sonos' name

The story I like to tell is the story of Sonos. They were stuck on being in a brand name that put them in the entertainment business. And so when we presented Sonos, which has many qualities to it, it was rejected because it doesn't have enough sort of emotion to it. It's not entertainment like. And, you know, we argued about that because I said, this is outside looking in. But I don't see you as an entertainment company. Umake's speakers that allow for the flow of entertainment. And Sonos is about sound. And at a certain point, one of the founders, I could see him thinking, and he said, you know, we're trying to name this for ourselves, and what we really should be doing is naming it for the marketplace and the customers. I think Sonos now is the right name.