Why Elena threw out her growth playbook

I feel like only 30 to 40% of what I've learned in the last 15 to 20 years of being in growth transfers here. Because we just need to invest in such bigger bets and innovate and create new growth loops here. I usually spend maybe 5%, maybe 10% if I'm lucky, innovating on growth in my previous roles. Right Now I'm spending 95% innovating on growth and only 5% on optimization here. What I find is that optimizations are just not worth our time. The market is moving so quickly. You need to stand up a bunch of of initiatives to capture it because it's perishable. We also have so much competition. We're not alone here, so we can't ignore that everybody and their mother is starting a vibe coding business nowadays. We need to figure out how to be ahead of them. And to be ahead of them is not optimization of the problem, it's reinvention of the solution.