Why Gamma chose to relaunch

We had what we felt like was a great launch, ended up winning Product of the Day, Product of the Week, Product of the Month, and then we'd look at signups and you'd get that initial spike in signups and then they sort of flattened out. We knew that the product wasn't going to grow on its own. Something was missing there. We didn't have that strong word of mouth so that the product could just continue growing. We really asked ourselves, what do we need to change? We need to fundamentally change everything. It became the sort of bet the company moment. We knew we needed to make progress and we didn't really know what could be done. So we got everyone together, we said, it's going to be all hands on deck. We are going to do everything we possibly can to make the first 30 seconds of the product feel magical. The moment you land into the product, it has to be great. And it has to be so great that someone that goes through that onboarding is going to tell all their friends. So we relaunched and all of a sudden we'd go from a few hundred signups a day to now. First day was like a couple thousand, and then the next day would be like 5,000 signups and then 10,000 signups a day. And then. And then it just kept going up. And we weren't doing any sort of marketing, no advertising. It was all organic word of mouth, virality of the product, people using the product and sharing it with others, where we, for the first time, really felt this pull, like we didn't have to do anything.