Lovable ships daily or multiple times a day and posts about it constantly to stay visible. The strategy keeps the product in people's feeds, resurrects interest from past users, and gets people checking social media specifically to see what shipped next.
Chapters
One of our biggest strategy is building in public. And it's coupled with employee socials, founder led socials for sure. What's really important to us is to maintain noise in the market. And that noise in the market happens by us shipping every day, every other day, multiple times per day, and just talking about it constantly. Interestingly enough, it's actually works as fantastic resurrection strategy because people are like, oh, there is more things here, like I need to go check it out. It also works as great re engagement strategy. So instead of sending newsletters to say like here's the market trends or here's the user stories, like people are like literally logging into their social to see like, okay, what has lovable shipped now?