Lovable gives away free AI credits to remove barriers to entry and turn users into organic marketers. Even though AI is expensive, the adoption boost and word-of-mouth growth outweigh the margin hit.
Chapters
Giving your product away a lot as part of our growth. Secret sauce for AI products. It may feel counterintuitive because they're so costly. A lot of especially traditional tech companies I see are gating AI immediately behind a paywall because they're sitting on a really high margin profile. The moment that you start giving AI away for free, you like cutting into those margins like a knife through the butter. You have to remove the barrier of entry. If somebody, one of our users, stands up and say, hey, I'm going to have a hackathon at my work on lovable, can you give us all some free credits to play with? Why would we prevent a person who wants to do all of the marketing and activating job for us in their company from using us? Of course we're like, take it. How much do you need? How much would you like? We will sponsor it all. We will give you anything that you need.