Why Uber’s CPO delivers food himself

I will set aside half a day or a day, and then I'll go out and I'll drive and deliver here in the Bay Area. Until I get behind the wheel, what I miss is the visceral reaction that you get when something happens. Think about it. I sit in my office, my team and I, we designed these amazing features. They look so good on my MacBook. And then you get in the car and you have a phone which is sitting three feet away from you. You're driving at 45 miles per hour. The world just changes. This thing that was looking so great in an office setting now maybe makes no sense.