Lenny Rachitsky argues that founders should start embarrassingly small and focused instead of chasing grand visions. At Tribe he pursued broad social networking and failed; at Zynga he built a modest Facebook poker app that succeeded. The market cares about the product, not the founder's résumé.
Chapters
If we're at the outset and too ambitious and visionary about the product we wanna build, we will probably miss product-market fit because we won't start at a small enough, humble enough place. Usually the starting point is embarrassingly small. I've had bigger success than I imagined I would have in my first two companies. And so I got to Tribe and I saw social networking and I saw how big the opportunity was, I tried to do everything with Tribe, but I was too ambitious. And so we failed. I was so humbled and I was in this abyss. By the time I got to Zynga, I did something that was embarrassingly small. To be 41, multi-time successful founder, and what did I do? I made a Facebook app, a poker game. People thought I had no dignity, but I'd say my ambition came down to 1,000-foot altitude, not 100,000-foot. And that was the key to that being successful. And it almost gives a new founder an advantage over a multi-time successful founder because we have too much rope to hang ourselves. It's too easy to raise money, recruit teams against a big vision before we've gotten to product-market fit. But the world doesn't care about your resume.