Lewis HowesYour Personal 24/7 Greatness Coach

Are women being lied to about their finances?

13 May 2026 · 1 min

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In this monologue, the speaker argues that much of the personal‑finance advice marketed to women focuses on trivial cost‑cutting measures—such as skipping avocado toast, latte purchases, or pre‑chopped vegetables—that have negligible long‑term impact. He contends that directing financial energy toward learning to negotiate, mastering compound interest, and investing in skill development that leads to higher earnings will move the financial needle far more over 10‑, 20‑, or 30‑year horizons than saving a few dollars here and there.

Chapters

So much of the financial information, especially fed to women, is about using that financial energy towards things that don't matter. Like what? Like the avocado toast or the latte. Or, you know, I read something about don't buy pre-chopped vegetables at the store, you should always chop them yourself. What about learning to negotiate? What about, you know, understanding compound interest? What about spending that energy to improve your skills so that then you can put yourself in position to be paid more. When you look 10, 20, 30 years down the line, that is what's going to move the needle for you more than that $5, $10, $20 that you saved along the way.