In this interview, Brendon Burchard shares insights from coaching four billionaire clients, revealing that their number‑one trait is assertiveness. He explains that billionaires assert themselves into situations because they believe they will figure things out, which ties into confidence—trusting one's ability to solve problems even without perfect information. Burchard cites Jeff Bezos’s principle of making decisions with only about 60% of the data, arguing that most people wait for certainty, which leads to rigidity and a loss of curiosity. He emphasizes the need for flexibility, adaptability, and curiosity, and reframes failure as a non‑identity‑defining event. The conversation also touches on the danger of attaching self‑worth to limiting beliefs, referencing Wayne Dyer, and includes a personal anecdote about his first stage appearance with Lewis Howes, highlighting his philosophy that true wealth comes from happiness rather than money. The overall message encourages high agency, proactive action, and joy‑focused living.
Chapters
I actively coach four billionaires, and so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here. We'll tell that story. But the one thing that I learned from them, that it's actually. Maybe everyone knew it, but I didn't. Their number one trait is assertiveness. Assertiveness? Yeah. They assert themselves into situations because they believe. They'll figure it out. So they'll believe before they see. Yeah. They checking confidence. Yeah, exactly what you said. Confidence. I'll figure it out. Maybe not turn around, but one day I'll figure it out. That's confidence. Confidence is. I believe in my ability to figure things out. Confidence is not perfection. It is. I'll get in motion. I'll figure it out. And so you. You. If you want to change the world, you have to assert yourself into the world. You can't be a passive person. You have to have high agency. You need to make your energy. Like most problems I would look at, and I'm like, oh, God. They're like, that's. I guess we have to do it. Jeff Bezos says that what made Amazon so successful was that they made decisions with only 60% of the information, that you're never going to have it. We have, like, almost. We have enough. Go and then learn and find it out. It's that most people, they think they need to have 100% before they go. And we've been all wronged in our industry for a long time. We had a lot of people in our industry selling certainty. Right. You need to be certain. You have to be certain. And that's been wrong. Because people who are certain tend to be stubborn. And people who are certain stop being curious. You need to be flexible, too. You need to be flexible, adaptive, and curious. And if you are truly flexible, adaptive and curious, you actually go into problems more easily because you're like, let's see how this. You're curious. Let's see how this is going to turn out. And a failure isn't meaning they're a failure. Yeah. They're not attaching to identity. Yeah. And that's what Wayne Dyer was talking about. Your references that, that if you put whatever you attach, I am to be very careful. Right. I am a loser. I am not as smart. I am a bad dancer. I am a bad dancer. It's a belief. It's a belief I do have. Can I interrupt? If I can dance, you can dance. I want to show in a minute. Don't pull it yet, guys. He doesn't know I'm going to do this. The first time Lewis and I were on stage together, you remember, he said he judged me because I was so happy in my content. People don't believe it's real. They're like, he can't actually be that happy. I'm like, no, Actually, the wealth of my life is I learned to be happy, not make money. I learned to be happy. That's the greatest teaching of my life. Your whole tagline is bring the joy. Bring the joy. Bring the joy, Bring the joy.
