DO THIS To Attract Anything & ACHIEVE ANYTHING You Want In Life! | Lewis Howes

We all want to be leaning more into joy and happiness. When you have space and time and energy to dream, then you can start thinking, I think you gotta have a dream. The School of Greatness. Really? Yeah. Please welcome Lewis Howes. Before we get into today's episode, I'm excited to announce a giveaway to celebrate the nine years of this show and this podcast. So what we're gonna be doing is we're gonna be giving away some iPhones, some MacBooks, some iPads. to a few of you, a few winners. And we're gonna make some announcements here in the next couple of weeks, so we're gonna be giving away some of these products. But to enter, all you need to do is a couple of things. Subscribe to the channel on Apple Podcasts or Spotify and on YouTube. And make sure you subscribe on our YouTube channel. Click the subscribe button on YouTube right now and leave a review over on Apple Podcasts. So once you subscribe and leave a review over on Apple Podcasts, then you need to enter the giveaway by texting right now, 614-350-3960. Send a text along with your screenshot of your review. We'll be choosing winners from a text, so you've got to make sure you subscribe and then send in a review with an image. Just take a photo or take a screenshot on your phone of the review, text it to that number. We'll put that number below as well, 614-350-3960. zero with a screenshot, and then we'll be picking a few of you over the next couple weeks. So make sure you join the giveaway by texting screenshot of the review and subscribing over on Apple, Spotify and on YouTube. But at this current moment in time, it's known as the great resignation where a lot of people are leaving their jobs and wanting to bet on themselves by starting the business they've always dreamed of or a side hustle or something. However, taking a risk like that can be pretty challenging for a lot of people. It can be scary. It's not easy to let go of the security of a job that you might be used to and trade it for new hours, new routines, new problems to solve and the uncertainties of life that come when you take that step. But it's also not fair for you to continue procrastinating on the things that you know you want to do, that something's inside of you you know you want to do, whether it's on the side or doing it full time. And the difference between entrepreneurs who are successful and the ones who struggle is being able to bet on yourself and know that no matter what comes your way, you're going to figure it out and that can be challenging. So here are some questions that came in. The first one is, what do you think is the root cause of the great resignation that's happening right now? Well, when I think about it, when people are able to really sit down and develop their vision for their lives and have some time to reflect, they're realizing that the way they've been living isn't really aligned with the way they want to be living in the future. So whenever we have a breakdown, whenever there is a loss of a job, a loss of a relationship, whenever there's a, a breakdown in identity, whenever there's a struggle, maybe you're having a health breakdown, and it gets really challenging. We usually have moments to reflect and say, I'm feeling a sense of pain, I'm feeling a sense of let down, a sense of frustration, and I don't want to be feeling this. We all want to be leaning more into joy and happiness. So when we feel pain, frustration, we feel stuck, like something isn't really right, we're not feeling fulfilled, and we have a moment where there's a bigger breakdown, which the pandemic created a lot of breakdown for people where they got to have more time to reflect. And I think that's when people can start to choose something differently when we have the time to reflect. And so it's, it's important to take that time to reflect consistently, not just when you have a massive breakdown, in my opinion. But I think because of the breakdowns that have happened in so many different areas, we've had that time. And when people get to sit down and really think about and map out on a journal or reflect and talk with their friends, like, this is not where I want to be. and they can start dreaming. When you have space and time and energy to dream, then you can start thinking, well, what do I need to do to start getting there? What's the next step? So I think that's one of the main causes of the great resignation. That's caused a lot of people to leave their jobs and to start something else on the side or go all in on something or leave their jobs and go for more of a career that is aligned with their vision, aligned with their mission of where they can use their talents and skill sets to the best of their abilities. So that's why I think the main cause is. Next question we got was, most people can't even process how to believe in going all in on their dream. How are you able to develop that belief? For me, I didn't really have another backup. I didn't have a backup of what I was gonna do. You know, my father got injured a year before I went to go play arena football. I went to go pursue my dream of playing professional football. A lot of you know that story. I got injured and the backup plan was to go work for my dad's company once I was done pursuing my dream of playing football. He said, you know, go live your life, do what you want to do. When you're done, you can come and work with me and I'll help you show you the ropes. When he got in his accident, his injury, he didn't have his business anymore. So I didn't have the ability to go back and learn from him or work with him or have that kind of backup plan that I guess was there beforehand. Even though I knew that's not like the career that I wanted to do, I really enjoyed spending time with my dad, so I thought it would be a cool experience to go work with him, but it wasn't probably the best use of my talents and skills. It wasn't like what I was really feeling inside that I was supposed to be doing at that time. But I probably would have done that. So when I didn't have that ability anymore, and I didn't really have his emotional guidance or mentorship anymore, or leadership on how to develop myself in a new career, how to overcome these challenges, as a young adult. I was 23 at the time going to 24. I started to look at job opportunities. You know, at the time, this was in 2007, 2008, 2009, that time frame. I started to look at other opportunities and I just kept thinking to myself, man, I saw the future. I saw myself working for a job that I knew I really didn't like that was kind of like, I got a degree in sports management, so maybe I'll go work in sports marketing, but it wasn't really what I wanted to be doing. I just thought to myself, why don't I just go try and fail miserably for a few years? If I can't figure this out, I can always go work for some company that maybe at that point I'll be more aligned with. I'll figure out this is what I really want to be my mission and what I want to create. At the time, I was like, well, I've got nothing. I've got no money. I've got no relationships, or I'm not in an intimate relationship where I need to spend to go out dating or something like that. So why don't I use this time to develop skills? Why don't I use this time to overcome my fears? And that's really when I created this fearless process where I wrote down a list of all my biggest fears because I had so many insecurities at that time. I hadn't graduated college yet, I left early, I had a lot of free time and I was in a breakdown in my life. I got injured. I was living on my sister's couch during this time. And so I wrote a list of all the things I was afraid of and insecure about. And this list became my guide. It became my mission. All my fears became my mission. And so for the next couple of years, I just said, how do I overcome these fears that are on my fear list? And I started going one by one down the list and saying, I'm going to conquer this fear. I'm going to overcome this one. And then as I overcame that one, I went to the next one. And that was public speaking, salsa dancing, I was learning different skills, online marketing, I was writing a book, all these things I was afraid of. I said, I'm gonna do it, it's gonna be imperfect, I'm gonna embarrass myself. But what was on the other side of that was magic, because after a few years of going through struggle and embarrassment and frustration and not feeling worthy and not feeling good enough and not being at the same level, as everyone else in the industry that I was trying to learn from. And really feeling like I was at the bottom of everything that I was doing. It gave me a couple of things. One, it gave me a ton of humility, a ton of humility going into these things. Two, it kept me curious. It kept me curious and with a beginner's mindset. And so that gave me the ability to say, I don't have it all figured out, which made me curious to want to learn from every human being that I met. I just became a sponge. I asked questions to people and I was fascinated by what they knew and how they learned the skills that they had. And I was willing to learn from anyone. It didn't matter who they were. So that journey, that process of creating a fear list and then learning how to overcome all my insecurities, all my doubts, all my fears, one by one, gave me a two to three year window where I really wasn't making that much money, a little bit here and there from side gigs. but it gave me courage to know, okay, when I'm down and out, when I don't have the support from my father, when I don't have a backup plan, when I don't have money, when I'm sleeping on my sister's couch, when my dream is gone because I'm injured now from playing football and I'm not sure what to do next and I'm not sure where my life is headed, that's when I gained a lot of confidence and belief in myself. So that's where this belief really came from. knowing that I had a lot of insecurities and yet I was still able to overcome them and come out on the other side feeling good about myself and really building a foundation for what was to come. So that was a huge key for me and a huge lesson in building confidence and belief in myself. Next question that came in was, what should people know about the financial aspect of going all in on your dream? And what were your priorities to make sure that it worked out for you? I think this is a tricky one. For me, I was, I've never taken on anything new without being ready for it. Let's say that financially, when I was broke and on my sister's couch for a year and a half, I was able to live off of nothing. And so I wouldn't take anything on. I think since I know myself that I can live off nothing, I can live off of leftovers from other people, I can live off of you know, taking buses and trains to places if I need to. I can live off of walking. I don't need the car. I can live off of very little because I've had little in the past and I know what it's like and it's fine. I don't need the luxuries of life. I don't need to spend more on things that aren't necessary. I can live on the basics. I can live on very little if I need to in order to take on that dream. And that's what I did early on. And then when I started the podcast, I started it after leaving a business that was thriving. I had another business before that was a multiple seven figure business. And I left it. I left all the money, all the growth opportunities, everything because I knew I wanted to go try something else. I knew that there was something more for me to go create and serve. And so I left it knowing that I wasn't going to make money from that business anymore. but I had been smart for years. I just saved a lot of my money. So I had about two years of a runway for me at that time where I had enough money to pay my rent and expenses and I could downsize if I needed to to go all in on this dream. So that's what made me feel comfortable. Early on, when I was chasing the dream, I had nothing and I didn't need much to survive. So I just wasn't spending it on things that didn't matter. I didn't have subscriptions to things. I didn't even own a TV at that time. I just said, I'm going to focus on overcoming my fears and develop myself. It's interesting when you invest in yourself and you develop yourself, you start to appreciate in value. You start to believe in yourself more. You start to have more confidence and courage. And other people recognize that value within you. So opportunities start to come to you when you develop that appreciation within yourself. But it's hard to appreciate yourself if you're not comfortable in your own skin, if you're not overcoming those fears and insecurities. So that's why I think it's so important to create a fear list and start going all in on those fears at any stage of life when you have that time. And you might say to yourself, well, I'm really busy right now. I've got a lot going on. I barely have time to build my side hustle or go after my dream, let alone overcome fears. I am still finding the time. Right now, Spanish lessons is something that I've wanted to take on years ago, 20 years ago, I wanted to learn Spanish and now I'm doing it every single day. I'm taking, I'm practicing and studying every single day and it's still a fear and insecurity of mine because I'm not that good at it yet. I'm not fluent yet. I spend time with Spanish speaking people who are fluent and I try to speak it and I know I don't sound correct. I know I'm making mistakes and I sound, you know, not as fluent as I should be or as they are, let's say that. And so I'm still going all in. I'm finding time last night at 11 o'clock. I'm supposed to do it every day and if I miss a day, I have to start back to zero. And so I make sure even if it's 11 o'clock at night, I'll start my Spanish lesson and I'll keep practicing in order to keep the consistency of that identity of this is the thing that I'm overcoming. So, and I'm a busy guy. I've got a lot going on, but it's still a fear and insecurity of mine. So that's why I make it a part of my life. and something that I want to take on whenever I can. But for the financial aspect of things, for me, I think you got to be willing to live with less if you're just getting started out and be comfortable with that and know that the money will come. And I remember when I started the podcast, I said to myself, I'm going to do this for one year. I'm going to go every week for one year and I'm not going to try to make money. I'm not going to make this about money. I'm going to make it about serving and helping other people and creating something that brings me a lot of joy and a lot of fulfillment. And by the end of the year, money opportunities started to come and I wasn't focused on it. I wasn't thinking about it. I wasn't focused on it because I had that two-year runway of money that I'd saved up. And I think when we create from a place of joy, when we create from a place of service, when we create from a place of value and trying to say, how can I create as much value as possible, for the person that will watch this, consume this, read this, buy this, whatever it is that you're creating, the money will usually follow. But start with value. Start with creating something based on a mission because you love something, because you're excited about it because it's part of your talents and skill set and add as much value as possible. Money comes to those who add a lot of value. That's what I think about. when it comes to the financial aspect of going all in on your dream. Next question we got was, what was your vision of the School of Greatness when you first created it? For me, my vision was that I struggled so much in school growing up. I was in the bottom of my class. They used to rank us on our grade cards in the class of how many students are in the class. They would rank us of how well or poor we did based on the other students in the class. And I was always in the bottom of four. members of my class. I had a smart class, but I was always in the bottom four. And I remember thinking to myself growing up, like, I wish I took classes in school or I wish school taught me things around what I was really struggling with. I was really struggling with insecurities. I was struggling with believing in myself. I was struggling with having the courage to have conversations with strangers. I was struggling with overcoming failure and embarrassment when other kids picked on me or made fun of me. I was struggling with how to overcome the embarrassment and the shame. I was struggling with all these things emotionally and internally that were, and spiritually, I was struggling with like, why am I here? What's the reason for this whole world? Why am I born? Why is the existence you know, what does this all mean? I was just struggling with finding meaning and fulfillment and learning how to overcome all the other stuff in life that are more useful in my mind than learning about, I don't know, something that I would never use. There's not many things that I remember from the skills that I learned in school. There's really not many things I remember. And I said to myself, I wish I would have had something where I could have really enjoyed learning it, where I could have used it. I wish they would have taught me meditation in school. I wish it had taught me things that would be nutrition, things that would be useful today, breathing techniques for when I feel anxious or overwhelmed or feel like stressed out. What are the things that are actually going to help me for the rest of my life? I wish I had a school like that growing up. And so for me, my vision was to create the thing that I wish I would have had, the thing that I wish I could have attended. And that's where the School of Greatness came about. I was always curious about accomplishing goals, accomplishing my dreams. I was always curious and fascinated how world champion athletes overcame so much adversity to win the championships and all these different things. But I was like, man, how did they do it? How did these people build such big business? How did these people learn the science of nutrition? How did they do all these things and overcome these challenges to create these discoveries? So that's where the curiosity came from. and I knew I had a lot of insecurity and a lot of pain and sadness inside of me from my childhood that I hadn't yet learned to overcome yet. So the School of Greatness was just as much for me as it was to serve other people who might be struggling with certain insecurities, fears, shame, doubt, or just wanting to figure out how to improve the quality of their life. As much as it's benefited so many people listening or watching right now, again, half a billion downloads over the last nine years. It's been the greatest gift to me. You know, for me wanting to be of service to help others, it's been the greatest gift for me to overcoming a lot of challenges and inner battles that I've just faced my entire life. So that's the mission. That was the vision why I started it, and it continues to be the vision moving forward. The next question is, at what point did you realize there was a lot of potential for the show and it would become what you would be known for. You have to understand, guys, this was before podcasting was a thing. This was just an audio podcast. 2013, we launched, January 2013, we launched. No one knew what podcasting was. You had to go, you had to educate people. You had to go on your computer to listen to a podcast. It was in iTunes. You had to tell people where to go. You had to go download this thing and then click here and then click subscribe. It was a hassle to get people to just be educated in what a podcast was. People didn't even know what the word, they didn't hear the word podcasting before. There was no such concept. So this was a time when I went one by one, I would message people one by one throughout the whole week. I just did one episode a week the first year. And all week, I would just message all my friends and then I'd find new people to message who I thought might be interested in that topic or the guest that I had on. and it was probably six months in where I started to get people noticing it and they were like, hey, I'd love to be on your show. And it was tiny. I didn't even get 1 million downloads the whole first year. Total, I got 750,000 downloads in the first year of me going all in, obsessing about it. And, you know, people can put up one video on TikTok, their first video and get 10 million views. It took me all year to get 750,000 of my life, right? This is like everything I did. It was so much harder back then to actually to create something and build it, to get attention, to get people to listen or watch or download or read. It's extremely challenging and people didn't even know where to go to listen to a podcast. It's not like it was right in front of them. So within six months, people started reaching out and saying, Hey, I'd love to come on your show. Whereas before, it was just me reaching out to people that I knew, trying to get them to come on and convince them to come on this show that was brand new. that no one even knew how to listen to. And there was no video, nothing. But every year something would happen. You know, we started an event, Summit of Greatness. I wrote the School of Greatness book, which came out a few years later, which then that became a massive New York Times bestseller and all the press and opportunities and getting on, you know, GMA and Today's Show and Ellen and, you know, all these different things, getting all the press and attention. started to build, but it was because of the consistency of the podcast. The podcast was the foundation that added value to people listening, which then people said, Hey, can you do a live event so we can all come together and get to meet each other? I didn't know I was going to do a live event, but I created it because you guys wanted it. So we created the Summit of Greatness. You can go to summitofgreatness.com and check out for the information for the event coming up later this year as well. Then people said, Hey, can you distill all the wisdom that you've learned from this show over a few years and make a book? We did the book and that took the show to the next level and took my personal brand to the next level. Then we created a documentary. Then we got the show on PBS. Like all these different things continue to happen, but it was because of the consistency of the podcast. So I think that's, you know, I realized within six months that there was potential here. and even though it didn't get a million downloads in the first year, I'd still like, there was something happening and I was getting a ton of value from doing it. And so that was what excited me, that I was learning a lot and I was helping people, that I was interviewing and helping people who are listening to it. So that's what became important to me. Next question. What was the lowest moment you experienced with School of Greatness during the last nine years? I think there were many years this is interesting because this will tell you that you're on the right path. What I'm about to say here, there were many years, I would say, probably three or four different years throughout where I felt like I was living a six or a seven out of a 10. I was going through a couple different. I was in, I mean, I've been in three different relationships during the podcast. I guess the fourth, no, I'm in the fourth one. And so I was ending one right when I started the podcast. So I don't know if I was actually in a relationship before then, but I was going through a lot of different emotional ups and downs from different relationships and questions and conversations that just made me feel like I was abandoning myself over and over. I don't blame anyone else but myself. I take full responsibility, but I was abandoning myself to try to make others happy. to try to please others, to try to get them to like me or whatever it might be in intimate relationships. Because a lot of them were just never happy with who I was. They didn't like who I was. And so I felt like I needed to change who I was in order for them to like me, which meant that I was abandoning myself and my personality, my identity over and over and over again just to try to make someone happy with me. and to create peace in an environment of peace and love. So this would happen at different times, not all the time, but at different times. And so there was a few years off and on where I felt like, man, I'm like a six or seven. I'm not living to the potential that I know I could be living internally. On the outside, I was creating results still, but internally I felt like I was off at different moments. Those would be like the lowest moments for me because I felt like, man, I really wish that I was feeling more myself. and then I would learn something from the show I'd have an expert on. It was kind of like I would just do therapy throughout the entire nine years and be like, this is what I'm struggling with and here's how I messed up and here's my mistakes and here's what I'm doing wrong. And I would find someone on and I would try to start tapping into that. You know, so many different experiences I can remember from Byron Katie, where she had me do the work, her whole thing about the work, she had me doing that in the session with her, which was extremely you know, eye opening from Esther Perel and different therapists that I've talked with, Guy Winch, who I've had on the show, to Irwin McManus talking about, you know, after going through a breakup, having him on and just the spiritual exploration of grief and loss and all these different things. I've been experiencing them and sharing them during the last nine years with you. I've talked about these things and it's been extremely therapeutic for me to be able to learn. You know, it's taken me a lot longer to learn than most people so I've had to repeat the lessons over and over again until I finally learned them to not abandon myself. But I think just being in kind of this inner turmoil and different moments of different relationships. Again, not all the time, but at different moments that made me feel like, gosh, I don't feel like I'm giving my best and I don't feel like I'm I'm showing up fully. But here's when you know that you've got something good. It's when I still wanted to keep showing up because I cared so much about the mission. If I didn't care about the gig, which was being the host of the show, creating it, running a business, managing the team, all the stuff that comes with running a business, which for a lot of people is very stressful, overwhelming, the finances, the accounting, the bookkeeping, the taxes, hiring, firing, coming up with content, doing press, having to be on all the time, having to create consistently, you know, managing egos, all these different things, booking the show, whatever it might be, running with the advertising, the promotion, writing a book, creating courses, doing webinars, creating, all this stuff that comes with this, it can feel like overwhelming if you're not in the right place. And so I knew I was always in the right place because even when I felt exhausted from the inner turmoil of a relationship or overwhelmed. And even when I felt like I was at a six out of a 10, some days a four or five out of a 10, I still wanted to show up and be of service. And I think that's what's been powerful for me because I've been in this game for nine years, but really 13 years in kind of the online marketing world. I've seen so many people come and go quickly. they had a few big hits, they become viral, or they launch a podcast, or they get their blog going for a year or two, but then they stop. And then you don't see them for a year or two. They're gone. You know, they're gone. You're like, where do these people go? They had some traction and then they left. I've seen this over the years. Very few people have been consistent every week for nine years in this space that I've seen. Very few. and most people, they'll do it for a couple years and then they move on to something else because it wasn't the main thing for them. It wasn't what they wanted to do consistently for a long time. And that's fine. This one day will transition. You know, I don't see it happening anytime soon. I see myself wanting to do this for a long time because I still love it. I still feel like this is my mission. But in one day, this will probably transition into something else. But feeling those low moments, throughout the years, multiple, multiple times, multiple different years, made me realize that I'm in the right place and this is where I want to be. And I say this to my team all the time. I don't know if like someone gave me a billion dollars to like buy everything, right? All of them we've created, they said, here's a billion dollars. I want to take greatness, everything you've created with greatness and now it's mine. If I had to sell it, I honestly don't know what else I would do. I'm like, I would just recreate the same thing. I'm still curious. I'd want to do it in a different way, maybe, but I'd still be interviewing people, creating content to help improve the lives of other people. Because for me, personal, my existence on this planet, I don't know what is greater than being of service to someone else. I don't know. That's me. But if I was a singer, maybe I would just want to sing, and that's what I'd want to do. If I was an athlete, I'd want to play and perform as an athlete. a writer, I would just want to write. But for me, I want to be in service. I want to help people improve the quality of their life. And I think it's because I went through a lot of the inner battles growing up and struggles from all the different things I've talked about here. And I don't want people to suffer. I don't want people to go through the same amount of suffering and inner pain that I felt like I lived with for decades. And I don't want people to feel shame and insecure. I don't want that because It is so painful. It's not fun. And that pain was really a driver for so many things, but it left me feeling unfulfilled until I knew how to manage it, until I knew how to process and integrate it into peace and into purpose. And so those were some of the low moments for me. When a lot of people go through low moments, they'll give up or they'll stop the thing they're working on. And that means maybe the thing you're working on isn't what you're meant to do. it reminded me that this is what I'm meant to do because I still continue to do it and I still love it. Next question. What's the most surprising thing you've learned about yourself over the past nine years? A couple of things. One, to follow up on that last question, I think having the ability and the courage to continue to show up even when I feel like, man, I don't want to, you know, I don't want people to see me today. I don't want people to you know, hear about the mistakes I've made or how stupid I was for something I did or how I'm, you know, whatever, what I'm going through. I don't want to be able to hear my shame or my insecurities. But having the courage to keep showing up and put myself out there is something that I would have never done growing up. I never had the courage to let people see who I truly was, like my insecurities. I just always wore a mask because I didn't want to be made fun of. And so now having the courage to be like, Man, here's all my mistakes, all my flaws, all the things I messed up. I'm not perfect. I constantly am learning and being courageous enough to open up about these things. I mean, I never in my entire life would have thought that I'd open up about sexual abuse publicly and talk about it on a podcast when I was older. I never thought this would ever happen. So having the courage to transform myself and be in continual transformation because I'm still growing and learning and talk about these subjects like the mask of masculinity. I never thought I'd write a book about masculine vulnerability. This was not like who I was 20 years ago. It was all about success and results and winning and competition. It wasn't about collaboration. It wasn't about, you know, sharing your feelings and your emotions and hugging other men and crying in front of them. It wasn't about that. But what I learned is that there is, if you don't have the ability to process your feelings and emotions, if you don't have the tools on how to process these things that have hurt you in the past or that have made you feel like you went through some trauma, then that is going to always stick with you. It's going to manifest in some other way in your life and it's going to hurt you in some way. Maybe your relationship won't be as intimate and vulnerable as it could be because you're not willing to go there. maybe you're disconnected from family members because you're still holding on to resentment and pain from something that happened in the past. Or maybe you just lack the courage to actually connect with people the way you need to connect with them in order to attract the things you want in your life. So for me to be able to process and learn these things over the last nine years, it's been the greatest gift for me. The skills, the school of greatness has helped me the most in my mind because I put myself out there and allowed myself for embarrassment, humiliation, judgment. I mean, the judgment that I've received over the last nine years, just if I have a certain guest on, if I said the wrong thing, if I talk about a certain topic, like the amount of judgment that I have received in nine years. If you would have told me like, hey, 20 years ago, you're going to get 500,000 comments of people saying that you suck or you're an idiot or this or that. and it's not going to affect you. I would have said there's no way because I couldn't take one negative comment 20 years ago or one criticism. And so to be able to take on all the reviews and the negativity that people have just because for whatever reason has been something that surprised me as well because I think that is a fear that holds a lot of people back. They don't create because they can't take the reviews, they can't take the feedback. And I learned in the first year of the podcast, the hard way, that feedback is very valuable. And if you take feedback personally, it will ruin you and it'll cripple you. I went through, here's a story for you that I'm not proud of. I went through, I could probably find this still in the first year. I remember I went through like a Twitter battle with some guy. Some guy I didn't even know. I still don't even know who this guy's name is or whatever, but I remember for like four days. This guy left, like, a negative comment about me on Twitter, and I, like, had my ego as big then. And I, like, lashed out back, and I was like, you're wrong, or you suck, or something. I can't remember what it was. And then he made a comment back, and we just went back and forth. It was this little Twitter debate battle, you know, egos one-upping each other. It was. It was ridiculous. And I remember that happened, and I spent, like, three or four days obsessing over this. guys comments. And I can't remember what it was about, but I remember how much energy it took away from me because I was so concerned with like proving this person wrong. Learning how to overcome that and deal with the criticism over the years. Luckily we've had, we do so much good. Our whole intention is to be a value. It's not to hurt people, it's not to say malicious things. You know, we try to do the best we can, but when you put that much content out there, someone's gonna be offended about something. And so for me to just not reply to these things in a negative way anymore and learn how to overcome that was something that's very surprising for me because I didn't have that skill growing up. I was the, you know, compete, you know, defend yourself. That was my whole come from as a kid and playing sports. I think something else surprising I learned about myself is I'm far more capable than I believe. I'm far more capable of creating things I've never done before than I believe. This was again all a dream. nine years ago, to have my own show, to interview the biggest guests in the world, to write a New York Times bestselling book, to do a documentary, to be on PBS, to host this massive event every year, to be on the biggest press in the world. Like, this was all a fantasy. It was all a dream. And I didn't feel ready. I didn't feel like I had the credibility. I didn't feel like I had the skills, the to do these things. So to know that I am far more capable of creating magic than I ever believed before, because this was not even something that was possible nine years. So it's cool to witness when I look back, a lot of us compare ourselves to other people, but we don't look back in time to see what we've actually created. In nine years, we've created some amazing things. and it always seems really challenging until you do it. And then once you've done it, you can say, okay, I did it now. It doesn't seem as big when you look back years ago, but it's a big deal. And so building upon the past into creating something even bigger in the next year and years to come is what I'm really excited about. Those are some surprising things I learned about myself. Next question we got is, when you started out, what were the biggest names you wanted to interview and how did it feel and getting to meet them. When I go back to the original launch date, I remember saying, like, who would my three big guests be? And one was Tony Robbins was one of them. The Rock was up there. Will Smith and Jim Carrey and Sylvester Stallone. Those guys were, you know, among the top people that I wanted to have on. I've only had Tony. Tony Robbins was the only person I've had on that list. I've gotten close to Jim Carrey a couple times. I'm close to the circle of the Rock, but haven't had him on yet. We had Kevin Hart on, and that was a big interview for me, 'cause even though he wasn't the original top five when I launched it, but within the first year or two, he became on the list. And so for five years, I worked on getting Kevin Hart, so it was great to have him on there. But we've had so many big names. that it's just been cool because it just becomes easier and easier to book when you get the credibility of other people who've already come on the show. And here's the thing, these were names that I wanted five, nine years ago. And a lot of these people, I still haven't got on. So I still haven't accomplished my goals of like dream guests that I wanted nine years ago. I thought it would have happened by now, but it hasn't. and that's okay because the people we do have on, the impact we're making for me is just rewarding and fulfilling. I think we've had Tony on now four times, four or five times and so it's been fun to have him back over and over and it's, I always learn something new and when I have the Rock or Jim Carrey or Sylvester Stallone on in the future, it's going to be just as inspiring as well. But I'm excited to see what we create this year and if you know any of these names that I just talked about, and you have a connection to them, then reach out to me personally and let's get them on because I think we can create some magic together. That's some of the big names that I wanted early on. That's how I felt. I've had so many great people, Matthew McConaughey. Brene Brown was someone I wanted to have on as well early on. When I got to interview her, it was a very special time. I went to her place in Texas and I interviewed her there. That was just a beautiful experience for me. So many moments that I have with these guests that have inspired me and it's just been a beautiful time. Next question, how was focusing on service with the show versus just focusing on building a business? Like your previous endeavors, how did that change the way you think about business and success? Yeah, when I started the show, I said, I'm going to do this for a year and I'm not going to try to make money. And again, I had the privilege at that time because for the previous four years, I built a company where I pretty much saved every penny because before that I was broke on my sister's couch. So I saved enough money where I felt like I could live for two years without making any money. So they gave me a privilege and a little bit of a runway. But we've always made decisions on will this serve the mission? You know, is this going to help people? Is this going to serve people? I have probably lost out, let's say lost out on making millions and millions of dollars in the last nine years from opportunities that came in that we said no to. I want to make money and build the business financially in a big way. This is not like I don't want to make money. I want the business to thrive and you don't have a business unless you bring in money. It's just a hobby at that point if you don't have money coming in. And you can't only serve people to the limit. You can only have as many people on your team and expand on content and what you're creating if you have a small team, you're unable to serve more people. So we need resources. We need money to come in in a massive way so we can bring in more people and then make a bigger impact. So the first four years, I would say that I said no to a lot of money making things. One, because I had a couple years of runway, so I was like, no, I just want to serve. The first year, we didn't even run ads. People were trying to run ads on the podcast. I was like, no. I just want to serve. I just want to give it all away for free. I don't want to take any money. I just want to give it all away for free. Then I realized this is actually not setting a good example. It's funny because I feel like the show actually became more credible when it had ads. I remember I was listening to Oprah's podcast when she launched hers and she launched with a bunch of, it had a bunch of ads in there. But I was like, it makes it sound more credible. and she's bringing in resources to hire the producers, the editors, the showrunner, all these different people to come in to run the show. And so it made it more credible in my mind when I actually started bringing in ads. It also teaches other people like you can't just do something on the side for fun and always give it away for free. If you're adding value, you should charge for it as well. And so we learned how to charge in different ways. You know, the podcast is free. The YouTube channel is free. You don't have to pay for anything to get this valuable information, to get access to these minds come on and share the way they share. But businesses pay to run advertising on the audio and in the video. So we're able to generate revenue that way, but it's free to the consumer. So it's been cool that way. And then if people want more, we've got our membership, we've got our coaching, we've got our events, we've got our books that people can pay for if they want that. So we try to create different models for people that if you've got no money and you're just starting out or you're trying to learn on the side, we've got free stuff. if you want more packaged information to really support you step by step, accountability, coaching, those things, then we've got programs for you as well. But focusing on service first was important for me early on and still is today. Next question, what's been the most exciting part of building the School of Greatness? The community, the first thing I think about. You know, someone of greatness is a beautiful experience. It's this three-day experience we do in Columbus, Ohio. And it's really the time of year where thousands of people come and you get to see the value you've created from the show. I don't get to see a lot of people who are listening or watching the show or consuming the content. Unless someone comes up to me on the street or when I'm out somewhere, someone will come up to me and they'll tell me. but day to day, I don't get to see that and experience it. When we do a live event and people come together, you get to really be you.