Lewis HowesYour Personal 24/7 Greatness Coach

Evy Poumpouras on The Power of EYE CONTACT #shorts

13 Jun 2023 · 0 min

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This content was created by Lewis Howes. This content was uploaded by Lewis Howes. This is a YouTube video titled "Evy Poumpouras on The Power of EYE CONTACT #shorts" featuring a conversation between Evy Poumpouras and another speaker discussing the importance of eye contact, using cereal box design as an example to illustrate how eye contact can influence consumer behavior.

Eye contact is huge. In fact, if you go to the supermarket and you look at cereal boxes. Cereal boxes, where the character looks down. Now you go shopping. I'm not looking at you. I'm looking down. Why am I looking down?
The rabbit's looking down.
Right? The rabbit's looking down. Thank you.
Wow.
Because the kid's the consumer.
Yeah. Not the adult.
No. She's gonna say, mom.
Come grab me.
Mom, buy that for me.
Oh, my gosh.
So they designed them to actually look down, and they also put them at a certain level. And so maybe in adult serial, they'll have the person looking at higher up because they're looking at the adult. Eye contact is huge. It conveys. Trust me. Normally we do break eye contact, but good communicators will lock in. They're not uncomfortable. They're there. I'm with you. I'm connected with you.