Lewis HowesYour Personal 24/7 Greatness Coach

He Carried $2,000 In Cash To Feel Rich

28 Nov 2025 · 1 min

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In this short monologue, the speaker recounts a coaching exercise in which he was instructed to keep $2,000 in cash on his person at all times. The purpose was to shift his limiting belief that a six‑figure income was unattainable and to re‑program his subconscious associations with money. By physically feeling the cash, he confronted a series of deep‑seated fears: the danger of being robbed, the anxiety that visible wealth would attract unwanted expectations (especially from romantic partners), and the belief that money would interfere with authentic relationships. The coach framed these reactions as core money beliefs that needed to be changed, and the act of carrying the cash served as a tangible way to challenge and rewrite those beliefs.

Chapters

He said you need to be making 100 grand a year off going to fire you but you're not going to succeed because you think 100 grand is so far out of your reach. We got to shift that. So one thing he got me to do is I had to carry $2,000 in my pocket at all times to believe that two grand is just pocket money. Carrying this two grand, all my emotions came up. And then he translated that to these are your core beliefs around money that have to change. I said what if someone steals it? So he said to me, you have a belief that if you had money it would cause physical danger to you. I said what if a girl sees it and then has all these expectations of money? Right? So then he's like, you feel that money would get in the way of having an authentic relationship. It's so important to actually physically confront these things. But carrying money for me did it.