Alex Hormozi paid for mentorship to learn how to run ads, a skill that eventually turned his $6,000 into $46 million. He argues that investing in advertising skills is the fastest path to business growth and financial stability.
So I went to. I went to three different agency owners, and they all pitched me their services. And I said, honestly, I couldn't afford it. And so I said, what. What would it take for you. This is the question. What would it take for you to teach me how to run ads? And I was like, I'll pay you every hour. He's like, I don't sell my time. And I was like, it's America. Everybody sells. Yeah, how much? Yeah, exactly. What would it take? And he said, $750 an hour, which to me was an unbelievable amount of money at the time. And so I said, okay, deal. And I said, but the terms are I have to have my hands on the computer, not you. Yeah. And you need to tell me what to do, and then I have to do it. And then if you change something, I need to understand the decision making behind why you did that. Exactly. And so it took me eight sessions. This guy who. Eight. One hour session is cheaper than hiring him for two months. Totally. Oh, he was. He asked for 5,000amonth. And I was like, oh, my God, I can't afford that. But from every time I would do it and then I'd record it, and then I'd rewatch it a couple of times, I would take notes and. And then the next one, I was like, the best student ever. Right. But by the sixth time, I got it, and by the eighth time, I was like, I don't need this guy anymore. I get it. And so that $6,000 investment made me millions of dollars in my life because I knew how to advertise, and I didn't know how to advertise before I could get leads, I could, you know, and I could. I could call them and close and bring them my gyms. And then eventually I showed other gyms how to do the same thing that I did. And so this is the, like, leverage. How do you get more for what you put in? Yes. And the biggest and best investment that you can make is in your own skill set. Because skills are the ultimate hedge against inflation. They're the hedge against currency changes. People are like, what's going to happen to the dollar? Doctors are going to get paid in seashells or Bitcoin or US Dollars. It doesn't matter. If you have value to exchange, the world will exchange for it. Yes. And so that's the big thing that I think people who are starting out miss. What's the number one scale that people should be investing in to earn more promotion? You need to learn to advertise. So if you think about it in sequence, right, if you start a business, what are the, what are the, what are the, what are the contingencies? If no one knows you exist, no one can buy your stuff. And so you have to first let people know you exist. So it begins with advertising. Now advertising doesn't mean you have to run paid ads. I say advertise, I define that as letting people know about your stuff. And so you can let people know one on one via outreach. You can dm, you can email, you can phone call, any, you can knock on doors, all that's one on one. You can make content, you can post on public platforms, you can stand on the sidewalk and shout. It's one to many, right? And then the third way you can do it is you can run ads. The fourth and kind of like secret or more advanced ways that you can use those to then go get somebody who already has that audience that you want. So you get an affiliate to then refer you business. And that's amazing strategy. But in order to get in touch with those, you reach out one on one, you make content or you run ads. So those are gonna be the core things that you're gonna be able to do.
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