Lewis HowesYour Personal 24/7 Greatness Coach

How Chris Camillo OUTSMARTS Wallstreet 🤑

9 Jul 2025 · 1 min

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In this monologue, the speaker explains how they tracked a decade‑long history of Google searches for the term "roof repair" each spring. Normally the search volume spikes seasonally, but after a severe hailstorm the volume tripled, creating an unusually large signal. Because insurance companies take about a month to publish claim reports that Wall Street relies on to price roofing‑supply stocks, the speaker could act on the real‑time search data—available within 24–48 hours—to place a profitable trade on the nation’s largest roofing‑supply company before the official reports were released. The anecdote illustrates a systematic edge: leveraging near‑real‑time public search behavior to anticipate lagging industry data and generate outsized returns.

Chapters

Every spring, I would monitor the number of people that were searching the word roof repair on Google. I'd had 10 years of history, and every year it would spike roof repair. One year, the hailstorms hit populated areas at such a high degree that the word roof repair was triple anything I'd ever seen before. Well, it takes the insurance industry a full month to print the report of insurance claims that Wall street uses to trade companies like the largest roofing supply company in the country. But I had access that information within 2448 hours. That was one of my big trades.