How Jeffree Star Predicted Elf’s Success
In this conversation, the speakers recount how Jeffree Star’s YouTube review of e.l.f. Cosmetics’ Primer Putty Makeup, posted roughly a decade ago, generated massive consumer interest. The video amassed about 11 million views, prompting shoppers—especially mothers and children—to flock to stores like Walgreens and empty the e.l.f. shelves. When the speaker contacted a Wall Street analyst covering cosmetics, the analyst was unfamiliar with Jeffree Star, highlighting a disconnect between traditional financial analysts and influencer‑driven market signals. At the time of the video, e.l.f. stock was trading around $7 per share; following the viral exposure, the share price eventually climbed to roughly $160, illustrating the powerful impact of social‑media influencers on consumer demand and equity valuation.
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