Lewis HowesYour Personal 24/7 Greatness Coach

How to Start Being Serious About Starting a Business

6 Jul 2026 · 1 min

Watch on YouTube

0:34

Lewis Howes argues most people need to hit rock bottom before they'll actually start a business. A crisis like addiction, job loss, or emergency forces you to confront your mental blocks, get vulnerable, and step outside your comfort zone. That low point becomes the spark that launches real action.

Chapters

We have to get to our own personal rock bottom. If I'm an alcoholic, I've got to get to my rock bottom before I start going to AA and turning my life around. If I want to start a business and I'm just not able to get it together, I need to hit my rock bottom in that area of my life. If I'm not willing to get over that mental block, I'm not ready to start a business. But maybe something happens, like heaven forbid I lose my job or something, or this bill comes up, an unexpected emergency. That's gonna be my rock bottom. And then I post about it, start talking about it. I'm willing to open myself up and put myself out there. Sometimes that's what it takes for us step out of our shell like that.