@MrBeast Thinks It's IMPOSSIBLE! How The #1 YouTuber in the WORLD Deals with Hate & Impacts MILLIONS

How does it make you feel to know that you are literally changing the world through resources, time, money, attention, and yet you get criticized so much.

Oh, you're just jumping right into that. It's impossible at this scale to make a piece of content that 100 million people will all conventionally be like, this is perfect. You'll go crazy and quit if you try to make everyone happy. The most followed individual on social media. He's the most watched person on YouTube shattering viewership records. We're talking about Jimmy Donaldson, but you.

Probably know him as Mr. Beast.

You said, do I want to create content that's different than what the algorithm wants? What you're actually asking me, is there every time you want to create content that's different than what people want to watch?

Yes.

And the question is no, because I get joy out of entertaining people. Like, that's why I'm doing this. I don't want to make content people don't want to watch. And maybe artsy people might see this and be like, ah. And want to grow up. But in my case, like, I deeply enjoy entertaining people.

That's pretty cool.

I don't think people realize just how much effort it took to be here. Like, a lot of people will say it's luck, but it's like, was it luck that I spent a thousand days in a row analyzing my videos, perform better than others? I mean, point to one person who's put 110 of the amount of time into this that I have and didn't become successful. The saying is like, it takes 10,000 hours to master something. I think the saying should be, it takes 100,000 hours to master something.

On a scale of 1 to 10, how is your mental or emotional health? Yeah. And what is your definition of success? I want to share a few things that you've done to really change the world in a powerful way.

I'm going to just close my ears. I don't like hearing people talk positively about me. Go for it.

This is what has been done online that I've seen of you. This maybe is different by now, but this is the stats. Over 23 million trees planted with team trees with team seas. 33 million pounds of trash removed with beast philanthropy. Over 50 million pounds of food, 42 million meals, 7.7 million people fed. Many other things that you've done to help people through that, you have over 414 million subs. By the time this comes out, it's probably 450 million subs on YouTube and with Team Water, you are aiming to raise $40 million to bring clean water, access to 2 million people around the world for decades to come. And you do so much good in the world, and yet you get criticized so much as well.

Oh, you're just jumping right into that.

And I read a tweet of yours, I think it was maybe a week or two ago, that said, you know, something along the lines of, there are tons of people that will never volunteer for anything, that will never donate a dollar, and yet they still criticize me for all the good that I do.

Yeah.

How does it make you feel to know that you are literally changing the world through resources, time, money, attention to serve humanity, and yet people still criticize you?

Yeah, I mean, that's a. That's a fun one to start off on. I mean, the. The more I think about it, the thing is, my audience is so big, like, we get 150, 200 million views a main channel video, which, when you think in terms of humans alive, you know, there's 8 billion humans, 1% of. That's 80 million. Like, more than 1% of people on the earth, you know, are watching every single video we make. And so it's. It's impossible at this scale to make a piece of content that, you know, 100 million people will all conventionally be like, this is perfect because there's different cultures, different languages, people are raised differently. So it's more. What I look at is like, what of the. What is the percentage of that. A hundred million that are happy with what I do for versus mad and like, you know, if 99.5% are like, this is amazing, and they're on board and, you know, it inspires them to go do good, but in only half a percent are, like, negative. Well, because my audience is so large that half a percent is larger than most people's online following. So it can seem really loud, but in the grand scheme of things, it's like, oh, when you look at it percentage wise, it's really not that big of a deal. So I think at the start, like, one of the big ones is we helped a thousand blind people see again through cataract surgeries. And we did all around the world. And, um, people are very vocal about that. Like, for whatever reason, they didn't like it. Well, they're just like, well, why don't you help them off camera? And I was like, well, we use the videos and the brand deals and ad revenue to do it. Like, I mean, if I didn't make a video on it, we just wouldn't be able to do it, because that's, you know, over the course of our channel, we spent, you know, tens of millions of dollars on helping people. And so. And most people after I said that, they're like, oh, yeah, that makes sense. And then you have. So it's just looking at it from a percentage standpoint, that helps. But it's still, like, kind of funny at the same time. But I. I'm just gonna do it. I mean, even if 50% of people complained, I mean, it's just like, you'd still do it. Yeah, why not? It's.

Does it affect you in any way when you see it, or are you just, like, it's part of the game. I understand it and I'm gonna keep doing my thing.

Well, to be fair, not all criticism is invalid. Like, sometimes people would be like, you know, you make this video on helping people, but you don't. This is what I used to get back in the day. But you don't really give the viewers that act like a way to go further on and do more. And, like, that is a valid criticism. So now we try to, you know, know, direct them towards, like, here's how you could actually do help. Like, we just recently did a video. We gave 2,000 people prosthetic legs that didn't have legs so they could walk again. And in the middle, we did a whole segment about how you. If you know someone who grew out of their prosthetic legs, which is pretty frequent. Like, if you get one at a young age, you know, through puberty, you're going through multiple different ones, and then people just don't know what to do with the old ones. And there's a clinic who literally takes recycled prosthetic legs, picks them up, which is like dirt cheap, and then gives them to the poorest of people who can't afford one. So something that would have cost someone $5,000, they can now get for, like a hundred bucks, because it was just something that someone was going to throw away. And so, like, that was an example of, like, here we're helping people, and then we're also telling the. A hundred million people watching how they could help. And, you know, I mean, it seems obvious in hindsight, but that, but that was a version of people saying things. And I applied it and it was a net positive. So, you know, it's just. That's really what you have to do is, like, when you get a bunch of criticism, if, if you're at my scale, you just look at it. Majority of it is just going to be People hating. Because, you know, people are miserable in their own life, they're just going to complain. And so if, if someone leaves a comment like, you know, you should kill yourself. This sucks. Do you even put effort in? That's not an objective comment. That's like a thing that you should read and just be like, okay, like, delete. That was worthless. But if someone is like, hey, here's some ways I think you could improve or some way you could have, you know, helped people in this situation better, blah, blah. That's like an objective comment. Which of the bucket of hate comments is going to be a very small percentage? And those are the ones you look at and you're like, you know, is there truth to this? Yes. Okay, consider. If not, throw it out. And then you just move on.

Yeah, yeah. So you, you look at some of the criticism or the feedback and you apply it if it's relevant.

Yeah, I look at all of it with that angle and. Because like, at the end of the day, I will never say my videos are perfect. You know what I mean? There's. None of us are perfect. Even your podcast probably has ways that could be better. So it's. There's no reason not to. 100%.

Yeah. So you don't take it personally then.

I will. That's the. Back when I was younger. Yes. Cuz I've been doing every comment.

You were like, I work so hard. Yeah.

When I was. Yeah, I started when I was 11. I'm 27 now, so in my teenage years, like, even if someone said something that wasn't objective, like kill yourself, your videos suck. That would hurt. Like, it would hurt a lot. You know, I'd be like, man, I, I would think, like, I put, you know, 50 hours into this and no one else is doing things like this and it would hurt my feelings. But then, you know, after you get that millions of times, it's like a muscle, like your brain kind of gets used to that stuff and you, you just like, I'm like so numb to it. You could leave the nastiest comment on my YouTube video about me. And it's like my brain's just like, it's not objective. Delete. And I just move on. Which part of that is. I've just been exposed to it for. Yeah, I've been doing this for more than half my life, so I've just been exposed to so much of it. And the other part is you just eventually realize, like, it just is pointless. Like it, like, you know, you're never going to make everyone Happy. And so you just figure out where the line is. And if you're content and happy with it, and majority of people who watch it are happy with the piece of content you put out, what else can you do? You know, you'll go crazy and quit if you try to make everyone happy.

For the younger creators who are, who look at you as an inspiration because millions of people do, probably billions of people do, and who want to be like you or want to create their own YouTube channel, create content in some way, what advice would you give to them if they're getting lots of negative criticism or if they're getting personal attacks about the way they look or the way they speak? Maybe not just you're an idiot die, but like, oh, you look ugly.

Yeah.

Or you sound like a dummy. Like, what advice do you.

I'm the perfect one for that because when I was a teenager I had horrible acne. I mean, I still have some acne scars on my forehead from it because no one told me not to pick my pimples. In hindsight, don't pick your pimples, it's obvious. But no one told me that I had horrible acne. I was so awkward, I couldn't speak in coherent sentences. I mean, it's a miracle that I'm the number one YouTuber in the world. If you look at 50 year old me, no one on the planet would have ever guessed I'd even be watching.

That's going to be the guy.

Yeah, like, it doesn't make any sense. So, I mean, truthfully, it's just, you just, you can't be someone you're not, but you also are who you hang around. And so as I've hung around more normal humans and less data nerds, I've learned how to form a sentence and not just speak in retention charts, which, you know, because at that point in my life, everyone I was around was just hardcore studying YouTube and studying thumbnails. And now, you know, because I have hundreds of employees, I have more exposure to people who actually go outside and live normal lives. And so I, I'm more up to date with certain things like that. So. But yeah, usually like do what you can. Work out, get lean. You know, for me with the acne, I took Accutane. And then once you do what you can, I mean, it just is what it is, you know, like my teeth could be better or my hair, you know, like whatever. There are random things that could be, but at that point just ignore it because there's not nothing you can really do. About it.

Is there any, is there any strategies you had around navigating either the mental or emotional side of the critiques like that you would give to younger audience as opposed to just get jacked, get lean?

Yeah, no, it's what I was saying earlier. It's just, is it objective and is it something in your control? Then yeah, consider it. But you know, most criticism's not and you just have to learn to filter it out and ignore it. Like that's just the big part. Like it was. And it, it's easier said than done. It took me probably close to a decade to form that mental toughness. But like you should be able to read a non objective comment like, I hate you, you suck and just feel nothing in a perfect world and move on. Because having an emotional reaction to that does nothing for you. You know what I mean? And like, fine, if you have, theoretically, you know, if you're getting 100,000 views a video, then you're getting 300 negative comments. Right. Assuming you make a good video. Yeah. And then of that 300, filter out the 250 that are probably just bull and then the 50 that are actually objective. Consider them because. Yeah, no, no video is perfect. And there's lots of. You should take from both sides of the spectrum, your most hardcore fans that love you, you should see what they have, which is probably going to be something more like, hey, we want more personality. Things like that people who like you would say. And then you should also take feedback from the people who hate you the most because they still have pretty valid feedback quite a bit of times that, you know, people who don't watch you every single time might have a different viewpoint on your videos.

Yeah. Speaking of criticism, again, you get a lot of it and I think it's something that a lot of people struggle with just in their personal lives, whether it's online or their friends or it's.

Funny because people, a lot of your audiences are going to know who I am. They're going to think like everyone hates me. No.

Yeah, it's a very small percentage. But I know you talk about it like I do all this good, but people still criticize me. Right.

So I just, I just threw that tweet out on a whim.

But yeah, but I think it's valid though because you're calling out people that critics. No one ever built a statue for a critic. I think that's a quote or something. It's like, it's a good quote. And it's also, critics usually aren't creators because I remember when I wrote my first book 10 years ago. I remember how hard it was, and I put it out there, and I got a few, like, negative reviews. And I was like, who are these people? And you go and research them and you realize they're not doing the thing they want to do.

Yeah.

And so they're upset, frustrated. They want to do the thing you're doing, but they're not doing it. So most creators are not critics of other creators. You're usually like, okay, maybe you don't like the person or you have a rivalry or something, but you're not going to be negatively sending comments.

Yeah.

You're going to be like, all right, he's working hard, or she's working hard.

I don't know. I'm pretty critical of my creative friends. Okay, well, every time they upload a bad video, I call them. I'm like, bro, you're better than this. What are you doing?

That's positive feedback. This is not like some troll, you know, on. Troll.

Yeah. It's not. Hey, what the. You're lazy.

Yeah, yeah, yeah. You're.

You're.

You're supportive in your criticism. Right. There's a lot of people that just won't show their face with a criticism.

Yeah.

And they're not doing the thing they want to be doing. And my, My question for you is, what impacts you more? Other people criticizing you or your own criticism of yourself?

Other people, Chris. Well, I mean, at the end of the day, like, I'm. I am my biggest critic. Like, that's why the videos are where they are, because I hold them to the highest bar in the universe, higher than any other creator. And I think I, Like, I'm. Weirdly, I enjoy reading a bunch of criticism. Like, once I filter down the objective ones, I try to, you know, see if there's anything I derived from it. But at the end of the day, like, I'm not going to change anything just because I see one comment about it. I. It's more. Is. It is an inspiration of something I never thought before of before. And once I start thinking on it, do I actually think they'll make the content better or approve me as a person or whatever? And that's why I apply it. But even if you, you know, 10,000 people left the same exact complaint on a video, I wouldn't change anything unless I wholeheartedly agreed with it.

Gotcha.

Okay. Yes.

You're. You're a bigger critic than anyone else.

Oh, yeah.

You're like, okay, gotcha.

Yeah.

And do you feel like you've made it with 400 plus million subscribers and all the impact you've made.

No, but because I'm 27 and every year we're making better videos and stuff. So, I mean, there's no doubt in my mind when I'm 37 and 47 and 57 will be, you know, exponentially better than we are now.

There's a video you have almost 10 years ago.

Yeah.

When you were.

Oh, did you see my tweet about that? Yeah. Wait, can I explain this one?

Yeah, yeah. So the video too. Oh, well, you have, I think the one. Why have the video you have hi.

Me in five years. So. So when I was 17 years old, to everyone listening, I just, like, got home after history or I was studying for a history test, bored out of my mind. I. I hated school. I hate it with the passion. My mom's like, go in your room and study and lock me in there. And I just was like, you know what? I turned my phone on and I recorded a video and I said, hi, me in a year on this YouTube channel. In a year I think I'll have blank subscribers. Then I hit stop recording and I hit record. And I was like, in five. Like, hi, me in five years. And YouTube has a feature where you can upload a video and schedule what date it goes live. So I uploaded this video.

Yeah.

Private. And it's scheduled it for exactly five years from that day later. And in that video, I'm like, hi, me in five years. And I tried to predict how big the channel will be, and I was way off on that one.

And then you had 8,000 subscribers at the time. You're like, I hope I have a million subs.

Exactly. Something like that is what I said in the high. Me in five years. And so. And I'm 27 now. I did this. I was 17. It's been nine years and 10 months.

Almost. Almost 10 years.

Yeah. So two months. And hi, me in 10 years, we'll go live. So when I had eight way. Yeah, when I had 8,000 subscribers. I'm in my room talking to my phone. I look like a little child. I don't have a beer because my.

School, sitting down on the ground, it's like a desk behind me.

Exactly. It's like a wooden shelf behind me. And I'm 17 years old, still in high school, 8,000 subscribers. And I'm like, when you see this video, it's 10 years in the future, and here's how many subscribers I think I have. And that goes live in two months. And I have 420 million subscribers now. And I tried to predict when I had 8,000, you know what it'd be? Oh, I haven't watched it yet, but I know it's way off. Yeah, there's no way.

You said, I hope I have a million in four years. You're like, I really hope I have a million or five years.

Right. Yeah.

What did you have at in five years? Do you remember?

No, I have no clue. I was probably like 20 million five years ago. Yeah. Five years ago is when we did Team trees, which was 20 million trees to hit 20 million subscribers. So. Yeah. Yeah.

So you were like 20x what you thought you would get in five years? What do you think you said in 10 years, 5 million. You don't know?

Yeah, I probably said something like, I hope I'm just doing it as a job, you know. Yeah.

That in the first video.

Yeah. That was like a big thing for me is like, you know, at 8,000 subscribers, you're just. At that point, I was about to graduate high school and everyone's like, what are you doing? And I'm like, youtuber. And they're like, you're crazy. What is wrong with you? My mom is like losing her mind, thinking she just wasted her life raising me. Everyone around me is like, what is this deranged pimple freak doing? Like, there's no shot he's going to be a YouTuber. And like, so it was more. I just wanted to be a YouTuber. That was at that time, that was all I wanted because I was like terrified. I get out of high school and then, wow. Not make money.

You know, if you could go back to right before you shot that video 10 years ago and you could sit down in front of your 17 year old self.

Yeah.

On the ground was like the, you know, little desk behind you and a history test the next day.

Yeah.

And if you could give three pieces of advice to your 17 year old.

Self, I know what the first one would be.

What would it be?

Buy bitcoin and hold it up and have the wallet locked until 10 years later. Yeah.

Crazy making money right now.

It was probably like a thousand bucks back then. Imagine. Well, I didn't have any money, so I wouldn't have known. But yeah, I would just. Well, I would take that time to give myself advice, which is just.

That's what I'm saying. What would you say advice to your younger self?

It's, it'd be similar to what I tell a lot of younger creators and entrepreneurs is like whatever time frame you think it's going to take to achieve something, it's probably going to take three times longer, you know, and so if you think it's going to take two years to hit a million subscribers, it's probably going to take like 6, 7, 8, 9.

Unless you're Mr. Beast.

No, even for me, I started at 11. It didn't happen until I was in my 20s or whatever. 19. And so it's just, that's why like Steve Jobs says, you got to love what you do. And that's like, yes, you can think of. Everyone always like points to a little outlier who did it in a year or whatever. But if, and statistically you're not going to be that outlier. And so it's just going to take you a very long time. And if you're just not deeply in love with what you do, you're going to quit before you achieve it.

That's the first thing. I like that.

And that's, that would be the advice I give to people and for, I mean it's what I ended up doing. But I would just be like, yo, just, you know, the only way to improve is just to keep doing it. So the more videos you upload, the smarter the people you surround yourself with, the better you'll be. I didn't meet other freaks that are obsessed with YouTube till I was like 19. So like when I was 17, 18 or 11 to 18, I was basically just like, I didn't have anyone to talk to about it. It was pretty brutal. And I like to tell this story because, you know, if parents are out there or younger kids hear this, it's like, yeah, when you love something deeply and you devote your life towards it and no one else around you does, you feel like a freak, you feel like an outcast and you, you know, it causes a lot of self doubt that's not really needed and you know, and your parents telling you you're wasting time, everyone's telling you waste your time and it makes it, you know, very tempting to just quit and do other stuff. But nothing makes you as fulfilled with that and like, it's just your environment. Like, because the second I got around, I ended up bumping into like these three other guys online that had similar subscriber counts as me when I was 18, 19. And I mean that was, that was it. Like I went from people literally asking me if I was mute because I talk so little and like them saying shut up. All you do is talk about YouTube and what's wrong with you. Be realistic, blah, blah, to we literally had a mastermind call every day for a thousand days in a row.

That's cool.

Yeah, I told this story on Joe Rogan. People don't believe me. I get tons of messages like, you didn't do that. But yeah, we, I met these other guys and for once in my life, like I could talk to them. We, no joke, like had a Skype call for 18 hours and I went from like not being able to hold a five minute conversation with a human to being able to talk with guys for 18 hours straight about, you know, studying retention charts and studying why certain videos did well and looking at, hey, These are the 50 best performing videos last week. What did well about them? Why do people click videos? And we, we could, the only bottleneck was sleep. Like, if it wasn't for sleep, we would probably talk for a thousand hours straight. You know what I mean? And so, and we did that every single day for a thousand days in a row. You know, we didn't drink, we didn't do drugs, we didn't talk to women. Sometimes not by our own choice, but we didn't.

They didn't talk to you guys?

Maybe it was women didn't talk to us. But yeah, and we were just like locked in every single day. And we all had around 10,000 subscribers, but then we all hit a million subscribers within the same month. So it's like the show's the power of like helping each other.

The I tell people all the time, and I've been a part of Masterminds for over a decade, that you can be around other like minded people. Especially when you feel like you're the outcast, whether it be in your family or in your community or like the industry you're in and no one understands you.

Exactly.

Find 2, 5, 10 people that are doing a similar thing and grow together.

Your happiness levels will skyrocket. Everything will skyrocket in your life because it's like, it's, it's just everything from your happiness to your fulfillment to your growth in that subject that you're obsessed over. It's just, it's way more fun to work with other people. I don't like working alone. I like to work with other people. But also, you know, if with us, you know, we had four or five, it depends on the time of the year, people in it, you know. And person C, you know, makes a breakthrough in their videos, he now teaches everyone else. And you're growing together and you're growing exponentially. Like one of the like, more relatable stories is like, there was a month where a guy named Jay made $150,000. He had some videos blow up. And, you know, to us, like, 19. I'm a college dropout. I didn't even really go. I went for two weeks to achieve community college because my mom said, go to college or move out the house and have enough money to move out. So I went for two weeks, and then I just lied. And I was making videos in the parking lot, and, you know, I just had to move out before she got my report card because it's all zeros. And so I'm a college dropout. Another guy was a high school dropout. Another guy was a college dropout. Another guy just graduated high school and parent gave up on him. Another college dropout. So we're all just like, all in living and breathing this. You know, it's this or working at McDonald's. You know what I mean? Like, that's the mindset. And, you know, and one of those guys makes $150,000 a month. And I was probably making 15 grand. The rest were making 10, 20 grand. And it's. It was just so inspiring to see, like, that's possible and then, like, to work with them to figure out why did these videos do so well. Like, because you can see, like, how many people click on a video every minute. And he was getting what was. It was 2 million views in an hour. So it was like 30,000 people a minute. It was like 500 people a second were clicking on this one video, and we're just staring at it on, like, he's screen sharing on zoom. And we were so mind blown. But that opens your eyes to, like, what's possible. And I see that, and it's like, okay. I mean, he's no smarter than me. I actually literally know everything he knows. So, like, why can't I do that? And then everyone in the group starts to think like that, and you think bigger. And then someone makes $250,000 in a month. And it, like, helps expand your mindset. It just in every way. But I also. I think masterminds are more effective when it's not like this scheduled thing that everyone has to show up for. It's just when it's just you meet up. Yeah, it's just like, these are a bunch of freaks of nature that are just being freaks that work on something every day and they talk to you because they have no one else to talk to about it. You know what I mean? And I think those Are the best kinds, not a. Hey, It's Tuesday at 7pm all right. It's 8:30. We wrapping up the mastermind? Did everyone get a chance to speak? You know?

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Yeah.

Sharing your secrets.

I would go as far as saying like, if I never met those guys and did that thousand days a row, like instead of 420 million subscribers, I'd be on like probably 20 million. Like it's that marginal of a difference.

Wow. Yeah, I'll take 20 million. But it's still like, yeah, you really had leaps and bounds because of the collaboration of the group, sharing ideas, learning from each other, being inspired. And I'm hearing you say without a shared mastermind, a collective mindset of helping one another, you wouldn't be as far as you are. And that takes a specific mindset from you because most people don't want to share what they're learning. They want to guard their secrets. And, and that's something you really do. Well, I acknowledge you, Jimmy, is you're talking about it. Whether it's on podcasts, you're creating videos, content about it, you're sharing your secrets, but you can give it all away. But it's so hard to do. Yeah, I mean it's like people, they still have to do the work. A lot of people aren't willing to do it.

Yeah. What? I have a lot of opinions on that too. I, I mean this works better in our industry as opposed to like if you're a software developing company and you gave away the secrets and also just copy your code, like obviously it's not as ideal, but in terms of creating content, I see other content creators as collaborators, not competitors. And I think the more you help other people in our specific industry, they'll also help you back. And the thing is there's like, I think short YouTube shorts. Just like the vertical videos are getting 200 billion views a day now. So it's whatever. 6 trillion views a month in long forms. Getting trillions. Bunch of. There are so many tens of trillions of views a year on YouTube that, like, me helping you improve your YouTube channel. And how many views do you get a year?

Year, I don't know, maybe 15, 20 million a month. Yeah, so.

So if you're getting 120 million a year, even if I. A thousand extra YouTube channel viewership, that has zero impact on me. Literally. There's 100 trillion views to go around. There's. There. It doesn't matter. So that's like. Once you, like, fully internalize that mindset and you're truly giving to other people. I find it like, people usually, you know, if I ask them a question, they'll be kind of guarded, and then I'll just go through and just give them like 10 years worth of advice and just help, help, help. And then, you know, now all of a sudden, they're like, oh, okay, that's how it is. I'll help you too. It's like, great. And you develop that relationship with hundreds of people, and then you just constantly. You just always got to make sure you're giving more than you're taking. As long as you do that, like, you're good. And you'll get so much more information just coming into you.

I've always been of that mindset is, how can I give first? How can I add value? How can I serve someone's pain or problem or help them solve something and really don't ask for anything. If they want to give back, cool. Just try to give it first. And I. So I love that mindset of you. I'm curious, do you. So you believe in masterminds or collaboration?

Of course.

Do you visualize or believe in manifesting the results you want to create from videos in the future or the businesses you want to build? Do you believe in kind of the power of manifestation?

I would frame it differently. I would just say I'm so obsessed. It's all I think about. It's all I dream about. It is my life, it is my reason on the planet, is all I really care about. So I don't know. I don't really manifest. It's just who I am is. I'm just always.

You are manifesting.

I guess. I mean, I am always in my mind, too, to three years in the future. Like sometimes, like when we visualize in the future. Yeah. But I'm not doing it because I'm manifesting. I'm just doing it because that's how my Brain's wired and I can't. Like, what else am I going to think about?

When you're making either, you know, an outline for a video, whether it be in your mind or written or however you're doing it.

Yeah.

And you're pre planning the production for it, whether it be just an idea or actually mapping it all out, or however you do this, are you visualizing the results of the people that you want to see watching it around the world? Are you visualizing the number? Are you visualizing how many people reaches or how much you, you, you raise for donations? Are you visualizing that?

Well, and if it's not. Every video is a fundraiser obviously for Team Water. What we're about to do, yes, like the donation conversion is very important because every dollar is literally a year of clean drinking water for someone to need. But for the typical video, honestly, the main thing. Here's the thing, everything you just said there, like the amount of people have reached impact, all these things really comes down to do people enjoy the video? Because if, if people don't watch and enjoy the video, then it just doesn't get served. And so YouTube's algorithm is actually very great at incentivizing you just to make the best content possible. So really all I do is I just look at how do I make the greatest videos possible? How do I make a video that people will watch and at the end they'll feel satisfied, they'll feel fulfilled, they'll want to watch another one of our videos and they'll be like, that was a good investment of my time. Because the only way you get 200 million views a video, which is what our videos do on average of the first 365 days. But they go, they, they do more than that on average of the first three years. That's just the first year.

Is that just the main channel or.

Just the main channel? Yeah, no, our philanthropy channel. It's like 7 million videos.

But I mean like just all the different languages, all the other channels as well.

Well, we now we do all the jobs on one. But to finish that train, I thought it's the only way you get 200 million views of videos. If one day you're getting a million views a video and you, you, you establish the habit in their mind that when I click on this channel, I always enjoy it. When I click on a Mr. V's video. It's a great experience. The under promise, over deliver. It's always good, it's always high quality, there's always a lot of effort put into it and then next thing you know you're doing 10 million views a video and those. But like if you're constantly churning viewers, you're never going to get that exponential growth. So you just need people every single time they click on a video to have a great experience. And that only comes if you're making the greatest deals possible. So really it just comes down to make the greatest videos possible. And the people who have been watching will keep clicking every time because the last 20 experiences have been great. And you like people when you're considering what to watch, you factor all these things and whether you realize it or not, when you're hovering on it and you're like, do I want to watch it? Like if your last 20 times you clicked on that channel you were like, that was a great experience. You're gonna click on the 21st. And the more you, you reassure them that it's a great experience, the faster they'll do it. Like they'll, there are obviously tons of people who have watched 100 Mr. Beast videos. They don't even think, they just see Mr. Beast click because they're always happy when they do. And like all it takes is one bad video to destroy that trust. Now it's like, ooh, is this one of those bad videos or is it one of the good ones? Because I kind of like this other YouTuber. I don't know if I want to take the risk. So you just don't give them. Like there is no risk every time you enjoy it. And so yeah, greatest video possible.

Are you, when you're in the editing process, are you thinking to yourself, oh, this isn't good enough, we have to change it more. Or of course, or do you pre edit and you're just like, I know this is going to be the result.

Well, I mean what I, yeah, when I was younger, more the pre edit stuff. But the thing is that's, that's interesting is as you know, I've just become more of a business person because you know, my teenage years I was just studying content creation, but that doesn't really translate well into running a multi hundred person company. Obviously I, you know, I, I, it just clicked in my head and it's obvious now, but in hindsight if, when you're 21 with no mentors, you're just making it up as you go, it's not as obvious that, you know, an editor who spends a hundred percent of their time editing and it's lived and breathed editing their whole life is obviously going to run circles around Me, when I can only spend 15% of my time. Even if we were apples to apples, same skill level, he could still spend or she seven times more time than me. So yeah, it's, it's more trusting in the great people we hired. And like we have editors that are just actually better storytelling than me. Like, they just are because they study it all day. They watch a lot of movies that they study storytelling. They like. You know, my idols are, are more entrepreneurs. Their idols is going to be Steven Spielberg, it's going to be Christopher Nolan, it's going to be directors. You know, they're going to list directors I've never even heard of, you know, and so like, obviously they run circles around me. So it's been like, it just depends what year in my life you're talking about. The younger I am, it's like, yeah, I'm micromanaging. I'm visualizing the edit and things. And the older I get, it's like, you know, this is what I think is great. Here you go. But you know, if you can put the footage better together, better like do your thing.

So is it more of a, you know, because I've heard you talk about data and analyzing retention and charts and all these things.

Yeah.

And obsessing on 18 hour Skype calls or zoom calls about retention with people.

This is pre zoom.

This is fine. So I've heard you talk about data and kind of the, the science of it.

Yeah.

How much of your process now is around data and science versus art and creativity?

Yeah. Well, that's a great question. And this is what is crazy YouTube's algorithm, it does such a good job at just giving people what they want is like the more you study the data, the more it just tells you make videos people want to watch. And so you, it's. I've said this a million times that my fans are going to be like, oh, he's saying it again. But the more you study the YouTube algorithm, the more you realize I should be studying mass, you know, psychological behavior. Like I should be studying humans and what they like. The algorithm just rewards them what they want to watch or gives them what they want to watch. So it's like it's more just looking at our past videos and seeing what are the things people found funny. What are the things people like?