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People Are Too Afraid of Being Embarrassed | Ryan Serhant

4 Nov 2024 · 1 min

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In this motivational talk, Ryan Serhant explains that modern people fear embarrassment more than failure, which stops them from trying new ventures. He illustrates this by recounting how, in the depths of the 2020 COVID‑19 pandemic in New York, he launched his own real‑estate firm, Serhant, despite widespread skepticism. Recognizing that he couldn’t succeed alone, he also created a sales‑training platform called SellIt.com and established real‑estate media studios to leverage his team’s existing expertise. The narrative ties the psychological barrier of embarrassment to concrete entrepreneurial actions and diversified business models.

Chapters

People are no longer afraid of being failures. They're afraid of being embarrassed. So they won't try because they care about failing. They then don't try because they don't want other people to know it didn't work out. And so as a good example, we started Serhant in 2020, the depths of COVID in New York. Bought the building. Everybody said, Don't do it. Right? So I said, I want to go start my own real estate firm, but I have an idea. I have an idea of how things are going to be bought and sold in the future. I'm not going to be able to do it by myself. It's going to take me a second. I'm going to start a sales training platform called SellIt.com, and then we're going to have studios, which does real estate media, because it's just what we do and it's what we know.