Nicky Jam reflects on how rappers often become celebrated after death, even those with limited achievements during their lives. He argues the real point isn't posthumous fame but whether your message reaches people while you're alive.
I don't really have a goal as how I want people to see me. I know the reality is that people are going to value me way more when I'm not in this world. Why do you think that is? It's just the way it is, especially with artists and people that's done what I've done and been living while I live. And I know, because I know this for a fact, because I've seen a whole bunch of rappers that haven't even done one little part of what I've done and they die and then everybody. Then they're relevant. Yeah, but it's not about that. It's about the message of your life getting to people.
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