Dan Martell breaks down the 10-80-10 rule: spend 10 percent on ideation, 80 percent on execution, and 10 percent on integration. Steve Jobs and MrBeast use this framework to focus on what only they can do while their teams handle the rest.
So I have this framework I teach in the book called the 1080 10 rule. The 1080 10 rule, I saw Steve Jobs do this, Gary V do this, and honestly, most massive creators at scale, Jimmy Donaldson, Mr. Beast talks about this, is they'll be involved in the first 10%, the ideation, the creative, and then they'll hand it off to a team that executes, and then at the very end they'll come back for the integration. So what I do and what a lot of people do is I resolve to be the talent. and by design in my company where I am the talent, that is my role. I have a general manager that runs that company. So I don't do one-on-ones, I don't do strategic planning, I don't manage finance, I don't, you know what I mean? With the whole team, you're just talent. I am literally talent. When I wake up, the team says, I need this from you, this from you, this from you, you go negotiate. And then I try to figure out, like, do you really need me to do that part? Negotiate your time. 100%. And then also like, hey, we've got revenue. Can you spend some, invest some to go get 80% of this project done that I'm not going to do.
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