This content was created by Lewis Howes. This content was uploaded by Lewis Howes. This is a YouTube video titled "The 20% Itch Rule" created on May 28, 2025, discussing a framework where 80% of time is dedicated to commitments and 20% is reserved for experimentation and learning from failures.
I've developed a framework called the 20% itch rule, where 80% of your time is dedicated to the things that you are committed to, the things you've already said yes to. But you reserve and even protect 20% of your time for experimentation, for fun, for something new to allow you to scratch that it such that if that were to fail, that's okay, because you still have the 80% that you're taking care of. You're still taking care of business. But honestly, even when I've failed in that 20%, I've started and failed a lot of software companies and other things in that 20% of time. It's always a lesson learned that then I can apply to the next thing.
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