The 5 SECRET Habits Of The ULTRA SUCCESSFUL | Dean Graziosi & Lewis Howes

I think the biggest, like, negativity we do to ourselves is we avoid the things that bother us.

If you had two choices at the end of your life, you can make a massive amount of impact or a.

Massive amount of money. Which one would you choose? How'd you get to be a billionaire? I think that's the wrong question when.

You see somebody successful. I think it's more of like asking them, you don't become successful without strong habits. And in this video, I sit down with entrepreneur Dean Graziosi to break down the habits you need for success. If you enjoyed this video, make sure to subscribe, leave a like and comment below your key takeaways.

So, what are some of the habits then that you learned over the years that the millionaires have that the rest of people don't have?

So, this is going to sound, this one's going to sound crazy but this is one that I've, I shouldn't say it sounds crazy. It sounds too simple. But this one has been a passion of mine for the last probably two years more than ever, last six months especially. I told you before with being a dad, you always want to be able to look in the mirror no matter how much money you're making or what you're doing for a living and look at that person and say, are you good with you? Are you compromising who you are? Are you going against your values to be successful? You have to have that conversation with the man in the mirror, right?

Yeah, absolutely.

But when you have kids, it compounds times a thousand. Anybody watching who knows exactly what I'm saying, kids don't do what you say. They do what you do. So you have somebody watching if I want to be the best dad possible, I want to, I need to keep evolving and faster than ever. So I would say a morning routine, this is just one of them that's been huge in my life, is setting my day up for success. And, you know, in an interview like this, there's so many different directions we can go, but I want to give some really strong takeaways here is everybody watching, we suffer on all different levels of suffering. Some people suffer on a high level, some people suffer because is the job going to get done? Is the deal going to come through? We have these moments of suffering, no matter if it's five minutes of suffering or an hour of suffering or months of suffering. Some people lose a relationship and they suffer for years. Some people have a partner, take their money, they suffer for years and they're stuck in that. And if you can limit the time you suffer, the more you can work on the solutions that better your life. People stuck in suffering are stuck forever. And we know right now I'm saying it and you're thinking of friends that you have that are stuck some... went, found some suffering and they just crippled.

Or moments where I was suffering and.

I didn't let go of it. You can't let go of it, right? Or I held onto it for too long and it hurt me.

Right.

And if you hold onto it, there's not enough energy or focus to keep moving forward. That's when you stall, right? So I've been on this obsession and literally Tony Robbins flew out, him and I got really close. He flew out and him and I had lunch about nine months ago and he was on the same thing of eliminating complete suffering gone. Instead of hours or weeks, it's moments that you catch it. Morning routines help me more than ever. And I'll tell you mine. Anybody wants to steal this, this works for me because I want to set my days up for the least amount of suffering, feeling grateful and ready to, you know, just rocket the day like nothing can get me off. Now, everybody knows gratitude is a key to success, happiness, joy. You can't be grateful and depressed, grateful and sad. You just can't do the two together. But it's hard sometimes. I feel like the road runners before your time. But when I was a kid, remember beep, beep, the road runners. There was the Tasmanian devil. Yep. So most of our lives with Facebook and social media and cell phones and tech, we're like the Tasmania, there's so much dust around us. It's hard to like see through it.

Right?

Like it's like I just gotta get through this storm and then I'll be okay. How do I, you want me to set a goal and be grateful? How do I get out of this dust storm?

Right?

So I just obsessed on how do I start my day to make sure it doesn't happen. So one thing I do is at night, I put my phone on airplane mode. And for the last year, especially when.

I wake up in the morning, I.

Do not check email or texts. because I can't if I check email or text. Especially in bed, right?

Right.

And I've done it for years. I'm not telling something I haven't done.

But the great text put me in a good mood.

Bad text, I become the... Or you feel anxious. Yeah. And if you're like, oh, you know, I should get this done. I should just get this out of the way, right? And you become the thermometer of life. Life just grabbed a hold of you and they're gonna tell you how your day is gonna be. I don't know if I'm gonna adjust you on the heat up, the ice cold, or stressed, or anxious, or... So I leave my phone on airplane mode. And the first thing I do is I feed my soul, right? And that's not this, I'm just being honest, I don't chant, I don't do hours of meditation. What I've done is I've lowered the bar of gratitude. Now these are habits that you think, oh, this is revolution. These are the habits that I look have made me successful, make me keep going forward, push through the negative times, keep reaching for the next thing. So I find gratitude but I've lowered the bar. And I just said this, but I'll wake up some mornings and be like, Damn, these sheets are amazing. You know, I mean, 150,000, you can Google it, 150,000 people die every day. There's some days I just wake up and go, damn, I'm not one of them. I'm here. And when you can find gratitude on the lowest level, not I conquered, I did, look, I see your wall. You've interviewed such amazing people. You got to be so proud of yourself. I look at it, I admire it. That's amazing goals. But sometimes we just set ourselves up until you get the next one of those pictures up there, the rest of the stuff is just mundane. It's not. We're in this beautiful world. We're blessed every day. We're learning every every moment. Even an interview like this, take all the stuff I say, throw most of it away. If you get one thing I say today, it was worth your time with us being together. Just one thing, right? So I find a way to be grateful in the first few moments I wake up by lowering the bar. No big special thing. Or sometimes I'll open a book like I just read the Untethered Soul for the second time. Love that book. I'll read two sentences out loud and then I feed my body. So I immediately get up and I do, I mean it's just my personal thing, but I do a big glass of water with a lemon, a green juice, some essential oils. and I down that because I feel like I'm feeding my body and then I go move. Whether it's workout, run, exercise and someone isn't working out, I just move. And those three things set me up for a successful day. And then when I get back, this is something I've been doing for a year and I'd say Rob this because there's things that, listen, you're in business, there's things that you love to do. It's your core competency. You were put on this earth to do. It's interviewing, it's meeting people, it's networking, whatever you have is meant to be. But there's some things that you do. It's like, I don't want to do that conference. I don't want to sit with my accountant and go over numbers and stuff. Whatever it is, right? And I used to think, man, I have to do that today. And I just switched that in the mornings. I write a quick little list every day of what I get to do. I just put the word, what I get to do. When I think about that, I used to literally live in a bathroom with my dad. And in my teens, I worked on cars every day and smoked, smelled fumes because I was like, the rooms were always smoky. I was the only painter in our collision shop and I'd have headaches and I could be doing that. So I have to do conference calls on Tuesdays and I don't like conference calls. It's big whoop-de-doo. Now when I say I get to do conference calls, it changes everything. That little roof, you're not a victim anymore.

I'm not a victim anymore, right? And again, on every level, it makes a difference.

I love it. Any other thing in the morning that you do?

No, that's it. That's my morning routine.

Are there any non-negotiables every day for.

You besides the routine? No, not really. Yeah. I'm pretty flexible. Yeah, okay, cool. There's a part actually that I wanted to go over in your book called the Seven Levels Deep, is that what it is?

Yeah.

And this is an exercise that you do right and what is this exercise for? Okay, and how does it go?

Okay, so seven levels deep was probably the biggest impact the biggest thing in the impact in my life ever really? Yeah one one day so I hired a guy named Joe Stump. You know Joe Stump? No great guy He's in the marketing world, but I hired him because I want more engagement with my students so it's it's all about if you can get somebody to digest some of your book if somebody will read 30 pages of your book They'll read the whole book, but how do you get them to the first 30 pages? So I'm always obsessing and trying to create ethical bribes, whatever I can do to get you to take action, right? We know books work. It's the books and the action. So I was so anyway, so Joe comes in and he said, I want to do whatever I can. And he said, have you ever done the seven levels deep? I don't know where he got it from. This is probably about eight years ago. She was two, so about eight years ago. And I said, if it's good, just give it to me. I'll take it.

I'll take it.

And he's like, I want to go through it with you. I'm like, listen, and I paid Joe 10 grand for half a day of consulting at the time. And he's like, I said, I don't want to go through it. I just want it. He goes, I won't give it to you unless you do it. So we sit there and what the seven levels deep is, is finding everybody wants to know your purpose and what's this meaning of life and what's my why and all that. I get it and it's kind of played out. But I don't know if anything really gets to the heart of it as simple as this. So what it basically was, he's like, why would you give me 10 grand for half a day? And I said, because I want to create a company that stands out from everybody else. I want to engage more students, change more lives. and he basically said to me, that's a really great answer. So I asked you why I'm here, and you said, you want to engage more students and get more people to change your life. So why is it important for you to engage more students and change people's lives? And I remember saying, you know, there's a lot of people in this industry that shouldn't be here, and there's some great people. I want to help rise all boats of the good and push the rest out. I want to leave a legacy for my kids. So he said, okay, I asked you why you paid me 10 grand. I'm not gonna go through this whole thing. And he's like, you did this. You know, you said you wanted to stand out and you wanted to leave a legacy. So why is it important to leave a legacy? and the whole point is asking the previous question seven times. I took that that day by the time I got to the third question, what happens is the third when there was three questions left, I should say he asked me four times, it switched from my head to my heart and I felt my physiology change. I felt my emotions change. I felt like tears welling up and when he asked me and I don't even remember what the fourth thing I said, but the third thing I said was I never want to go backwards. And he got me thinking about things I haven't thought about in years. I didn't like being the kid with hand-me-downs and I'd make my parents drop me off down the street with their junky car and I'd go to lunch and it's just not a poor me. My life was designed to be exactly the way it was or I wouldn't be the man or the father I am today. But there was days I'd go to school without lunch money and I'd just tell my buddies I'm not hungry because we didn't have a buck, right? So I never want to go back there and I felt that emotion and it hit me so hard. I'm like, that's what it is. And he's like, no, there's two more left. So he said, Dean, why is it important that you never go backwards? and I'm like, I don't know. And it hit me. And I thought, my kids. I just want to give them options. I don't want to raise entitled kids or brats, but I want to give them options that I didn't have. And I'm like, that's it. So he's like, well, that's not really it. It's seven. It's not nine. It's not five. It's seven levels deep. And by now, I'm crying because I'm thinking about my kids, literally. And I got half my staff there, and I'm like just weeping. And it came to me. He said, why is that important? And it just hit me. And I never knew why I worked so hard since I was cutting firewood in high school and did all stuff. I said, I need to be in control of my life. And these emotions flooded in my parents, everybody's got their thing, right? But for me, and I'm saying this because I want you at home to be, or when you're watching this, listen to this, I realized that my parents were married nine times when I was a kid. So I moved 20 times by the.

Time I was 19.

Different stepbrothers, stepsisters. Both parents were married. Five for my dad, five for my.

Mom, four for my dad. Oh my gosh.

Yeah. It's crazy. Always moving, like military kids know what that feels like, right? So I'd be in a cul-de-sac with a new stepdad, stepbrothers, stepsisters, have the bike come home one day, and my mom's like, We're moving again. And then I move in my dad moving with my grandmother. So I had this crazy hopscotch at my whole certainty. There was no certainty. So what I realized at that moment, literally, I'm bawling. I mean, like, literally crying. It's like, I don't want anybody to ever tell me when to move, how to dress, how to live, how to work, who, how I'm going to raise my kids. Definitely not going to kiss somebody's ass for money.

Right.

Right. And I realized at that moment, my why was I, I don't want to be a control freak. I just want to be in control. When I was 27, I retired both my parents. I stopped worrying about them. I took care of my grandmother. I take care of something like. So I got those problems out of the way. And when I anchored that in and you watching at home, it's like if you think you're watching this because you want to be an entrepreneur, you want or you already are, if you're watching this, you've already had great success in your life. You want that next level or maybe it's income or better health or better diet or better physiology, whatever it is you want. So many times we think it's because I want to get out of that job. I want this freedom. I just want more money. I want to take the better vacations and it's seven times deeper than that. And when you find that, and the reason I know this, not only because it wasn't just transformable to me, transformational to me, is I did live events in Las Vegas for six years straight. Every single month, there was 400 people in the room that paid 20 grand to go to this.

Real estate events, right?

Real estate events. So about five and a half years, I did them every month in Las Vegas. So once a month, I'd fly in and that was like the highest level. And I, every single month, I'd raise, I'd get, I'd pick somebody out of the audience and I'd say, come on up, let's do this seven levels deep. Like, I got it, man. I know what it is. And I'm like, okay, so. I'm gonna give you a quick example. I won't beat this up, but this is so important because when you feel fatigued, when you want to say no, when you don't want to go to the gym, when you don't want to make that sales call, when you don't want to get your funnel working, when you don't want to start new, when you don't want to say no to someone you should say no to or say yes to someone else you should say yes to. Literally for me still, I fall back on my why. When I think of my kids and going backwards and being in control, I could push through anything. Nothing will stop me. A bad day, I don't know what it's like to be sick because my mind, I can program my brain to just power through because I focus foundationally on this why. So I remember this guy who's awesome, big dude, he had dreadlocks. He was like six foot seven. I mean, six foot five. He was huge, this awesome dude. He comes up, he's like, man, I picked me up, he gives me this big hug. He's like, so I said, why are you here? He's like, I already know, dude, you're not gonna get seven levels on me. You're not gonna, I've already done the exercise. He says, I'm here because in my neighborhood, there's no dads. There's not enough dads in my neighborhood. I grew up without a dad. these kids need dads. So I'm making money in real estate and I'm starting this youth group. I already had debt. We get dads together and we go spend these days. He had this amazing story and I mean I melted on the first one. I said, why is that important? He goes, Dude, what do you mean why is that important? Of course it's important. And he's laughing, he's joking and he gives me another reason.

I want more money because I want.

To build a building for it. But I could tell he was still in his head. He gets the number two or one and his everything changed on him. He gets small and he starts crying. I mean, like uncontrollable crying and he gets to his number one. He's like, my mom raised a good boy, but when she died nine years ago, I was a drug addict and she never saw the man she created and she said, I'm showing her in heaven what a man she I'm saying it right now. I got a physical good. He said that and I said, he said, I'll never stop now. I'll never stop and again, we all have our own reasons for doing stuff but when you get to the heart of why you're watching why you do what you do, it's so much deeper than what you think and I forget sometimes I hope I don't sit here and feel like it seemed like I got my life all figured out. I've been blessed to have more, I've had more blessings in my life than I ever could imagine. If somebody would have told me at 25, this is where I'd be, I'd say impossible. So I appreciate my blessings, but I'm not perfect at all this stuff. But when I practice these habits, when I think through this, when I recognize my why, the days that I'm off track, the days I think I bit off more than I can chew, or the days where I feel like I plateaued, when I go back to that why, it's like game over. You're not getting in my way.

Nothing is. It's still inside of me. I'm a broke kid.

Really?

Yeah.

Doesn't that create hunger for you?

It does. It creates hunger. It's great to be... No, that's a great question.

Without having a brokenness inside. Or the Tom Brady chip on your shoulder from 20 years ago.

Yeah.

Being picked in the seventh round or whatever.

Yeah, exactly. Is it still... Yeah, and I think there's a really, There's a great way to do it. I've worked on myself on so many different levels, but I think deep down, I still hustle like that kid that was told he couldn't. It had dyslexia. It was in special reading. And I think it's healthy. I think it's healthy to the point of getting momentum. Like getting the rocket off the ground takes so much energy. So if running away from an ugly situation gets the rocket off the ground, use it. But I think once you're out in orbit, you don't need to hit the gas so hard. You kind of let those things go.

So 2020.

What's that?

How do we let go of that story for all of us from the past? Whether it's a broken kid or the broken parents or was never pretty enough or smart enough or the friend bullied me. How do we let go of that story or do we hang on to.

It a little bit?

Well, so I've done a lot of therapy, right? So the best way and for those of you who are therapists and know this better than me, I'm sorry if.

I screw it up.

But one of the best ways I've done it is And I had to go through this when I was separating from my kids.

And I have to say separating from.

My kids because that was the part that was giving me angst and anxiety. Is just going back and seeing where the fear came from. For me, when I went back, let.

Me go back to one of the.

Toughest things is I was literally having, I was having debilitating anxiety. Like I've never been, I've never had anxiety in my whole life. When I was, when it was finally, when it was the month before I was gonna sit down with my kids and say, I'm leaving.

Right?

I'd already been living in a separate bedroom for two years. They knew that.

But now I'm leaving the house.

I already got another place and I gotta sit and look at them and.

I'm having anxiety to where like it felt like I was dying.

I'd like to say I had this and I was strong and I went through the process. Dude, I was popping Xanax twice a week. I never taken aspirin. I haven't taken medicine now in five, four years. But I was popping Xanax twice a.

Week and slugging it down with two.

Glasses of wine just so I could feel okay for like two hours. I didn't know how to and I was meditating, doing yoga, going to counseling. I was watching Wim Hof, I was doing the breathing, I was doing all of it and I'd get 20 minutes and boom, I'd be back into this panic stage. For me, one of the things that I realized is all of that was from my eight-year-old self and six-year-old self when my parents went through a really bad divorce and we were hiding from my, like it was just weird. We, lots of crazy stuff, right? We were literally hiding from my dad because he was gonna come and I realized that I was still feeling like that six-year-old kid who thought I was gonna die, right? And the process I went through is sitting with my six-year-old self, and I know that's probably therapy 101. It wasn't to me. I never heard this before. But I was with Dr. Amen, Daniel Amen. He made me find that six-year-old version of myself. He said, Think of a place you like. I thought of a stream that I used to fish at by myself. It was my little sanctuary. I come home from school when there chaos going to my house. I'd grab my fishing pole. I'd walk, you grew up in Ohio, you know how quick you go to.

Any stream, any pond's got fish.

I'd walk down, yeah, exactly. I'd go down and hide and I'd fish all by myself and it was my peaceful moment. So now I'm sitting in that stream with my six-year-old. I pictured, I remember a jean jacket I had when I was probably eight, but I pictured this jean jacket I had on and I had a conversation with that eight-year-old six-year-old version of myself. I said, Hey, you got to stop worrying. We're good. All the things, I got goosebumps talking about it. I said, all the things you were worried about, all the things you were afraid of, none of them happened. Your life turned out amazing. You're in a great relationship. You have two incredible kids. You're impacting the world. You got to let it go, 'cause I promise you, you're safe. And then Dr. Amen's taken me through this, and I literally hugged my eight-year-old. He said, Hug him and tell him he's okay.

And he's like, say it out loud.

And I'm saying it, and I'm not crying. like sobbing, like the hardest cry of my entire life. I'm hugging this younger version of myself and saying, we got this, we're okay, you're not gonna die, you don't have to be afraid. And it really got to my heart and it was part of the healing process. And I think it's the same thing with everything. Like I have to go back and say, you know, the 17 year old kid when all my friends went off to college and I knew I wasn't and I was gonna take my dad's business and my dad's business just went out and I'm like stuck with nothing and I'm living off credit cards.

I still feel that some days and.

That'S why I hustle like I'm broke. Like you ever watch me?

You know how I work?

-You work your ass off, man. -And everybody's like, they must wonder like.

Does he do too?

It's like, no, I want to. Right? But I think I need to spend time now that you said it, I need to spend time and go back to that 17 year old kid and.

Say, hey man, you're just fine.

Right?

And you go through that process, I.

Gotta hug him out. Yeah, yeah. So I think that's that's the process. I mean, that was a process that worked for me.

Yeah.

And then hug the 46 year old version of yourself going through the divorce. Yeah, exactly. And hug him out. Yeah, it's gonna be fine. You're gonna look what you're gonna create.

After you separate and get through the divorce. You know, I've said this to you before, maybe even on the last podcast we did, but there is zero doubt in my mind that something I wish I learned earlier.

And again, this is something I put.

In a letter to my kid to Luca or to any of my children is our next level always lives on that thing that we're afraid of the most. Like, I don't think we're allowed to get to our next level until we face it. I mean, look at you just did an amazing trip. Fearful stuff that was little, but look at the breakthroughs you had in that little piece of just cold water. I look at so many things that I avoided for years. I mean, even in my last relationship, I woke up for seven years straight every morning. And the first thing I think about is, like, when am I gonna end this?

Oh.

Oh my God, I know that feeling.

And horrible. It's a horrible feeling. But then that, even though I still did massive, had massive success in my life, massive gains, ran my company, that was still like a weight on my shoulders. Why do you think I had such a good year last year? If you had a look at it from the outside, you've known me for about six years now. What do you think one of the reasons I had a great year?

I think you were, I mean, the relationship.

Yeah.

You were in the right relationship. and you were excited about the relationship and you were in integrity with yourself in the relationship. So there's no weight, you're in complete freedom because you have everything you need with that.

I was hoping you said that because I'm just in complete alignment. Like there was a part of me that was a fraud, even though the world didn't know, I knew it, right? So all of a sudden when you're in complete alignment, like the weight, you don't realize you were carrying around 200 pounds on your back, right? You wake up and you think about, gratitude and where you can go and your compelling future. So, I think it just all ties together. And the other thing too, I know Bill Gates says it and Tony Robbins says a lot of people say it's been around for a long time but we all overestimate what we can do in a year and underestimate what we can do in five or ten. And the next five years is going to go by like that no matter what.

Right?

My last five years like that. So, no matter where you are, you might say, well Dean, now you're 51, you went through all that stuff, you got money, but it all has to start at one moment. Like this podcast, I enjoy being with.

You so much, man.

And I'm trying to get a lot out in a short period of time. But if you just take what serves you and throw the rest away, if you took anything from this podcast today, just know that we have to start someplace. And if you're in a rough spot, just decide to start today. There's always a line in the sand where you could say, Enough is enough. Say yes to something you've been wanting to say yes to for a long time. Say no to something you've been dragging your feet on because I know with me, my life was stuck for seven years. Stuck. My income was stuck. Who I was as a parent, who I was as an example, who I was as a role model. I mean, what kind of role model would I have been if I stayed.

In that old relationship?

I'm not advocating divorce, but for me it wasn't the right relationship. I was living in a separate room. I was seeing other people on the side and my ex knew it.

Like we had this thing and it.

Was so like, ugh. And finally when I just looked at it and said, no, there's no more excuses. I got to face this pain now. It was crippling until it just stopped. And then it was over. And then there was the next level of me.

And you know and now that I.

Face that, nothing seems scary.

-Yeah.

-You know.

-I love this stuff. This stuff I love to talk about. We've got a few minutes left but I want to talk about financial freedom. Because I know that financial freedom isn't the solution to happiness. But it sure as hell is a solution to a lot of things.

-It sure is.

-It may not be the solution to your fulfillment but it can be the solution to a lot of suffering in the physical world.

-Yeah, it sure can.

-And I think, you know a lot of rich people that are extremely happy and fulfilled, you know probably a lot of rich people that aren't happy and fulfilled based on their values and integrity and their mission and what they're doing. It's not everything but it's It's a big thing. And I think when you lack the financial freedom, you lack choices in your life. You lack the ability to do certain things. Get rid of certain problems. You're more of a, you have to commit to certain things you don't want to commit to. All those things. You have to give up time in a certain way. So again, it's not the only thing. It's not everything, but it's pretty close to necessary for us to be able to have certain freedom on our life when we maximize this. For the last 3 years, I had a mastermind that brought me a lot of financial freedom but it also allowed me to impact a community of people on a massive way. -I've been to one of those. Amazing.

-Yeah.

And you were amazing teacher at it. And they were able to impact their audiences in a big way as well.

So, through impacting a small group... -Yeah.

-Exponential impact. -Made exponential impact and amazing income as well. You've got mastermind.com, A year ago, you launched this program with Tony Robbins that blew up the world.

Did.

Biggest launches in the world, not because it was you two only, yes, because both you have this 60 years of experience together, but because it's such a... It's not easy, but it's a simple solution to teaching people what you already know, like you said, teaching hair extensions if you're a hairstylist. to a group at a high price as opposed to doing one-on-one trading for your time. There's so many people out there that are doing masterminds now that are changing their financial freedom and at least bringing in a big chunk of change and impacting people in an exponential way. Can you share what this is all about?

Yeah.

How you can get involved and who masterminds are for and who it's absolutely not for.

Yeah, really great question. and I know we're all over the place today. I love talking about this. It's just, it's hard to get it all out in a short period of time. Especially you and I haven't seen each other. I want to catch up. But first off, on money. Here's the best way to look at money. The reason I drove so hard to make money in my life is because of my mother and my father. They both worked their tails off, for lack of a better word. Like, worked so hard. My mom and dad split when I was three. My dad didn't help out. My mom had three jobs, came home at seven o'clock at night. Her back hurt. their feet hurt crappy jobs, like sweeping the floor and cleaning houses and cutting hair, like miscellaneous stuff, right? So I learned at an early age that hard work didn't equate to income. Now, since they worked so hard on that, they had no time for anything else. They didn't work on their health. They didn't work on relationships. There were nine marriages between them because they never had the chance to work on themselves. Hustle, hustle, hustle, pay the bills. And we got evicted. I lived in a trailer park. We got evicted from a trailer park. Like, so I realized at a young age that money might not make you happy, but it allows you freedom to work on you.

And I saw that.

So my first desire was to get my mom retired. That's what that was my rocket ship left. And in my 20s, I retired my mom. But not until I got to a point where money wasn't an issue, that's when I started working on me. That's when I looked inside and said, what are the beliefs I had? How do I work on my personal growth. So the one thing I could say about money is get it out of the way so you can find out who you truly meant to be. Because if not, it's like, and it's the last thing I'll say, and I'll tell you what Tony and I are doing. If I said to you, have you thought about the oxygen in this room since we've been here?

No.

No, but if I put my hand on your throat and closed your windpipe, it would be the only thing you think about.

Right.

The problem when you don't have enough money in your life, it consumes so much of your thinking. You can't create the perfect relationship, the perfect body, Eat right, have a health coach. Those things don't happen. So for me, I'm in survival mode. You're in survival mode and it becomes this obsession and since you have lack of it, you feel bad, you hate it, despise it and want it all.

At the same time.

It's like this crazy nonsense. Here's the thing. Make more money, give it all away after you get the lifestyle you want if you want to, but see the freedom it gives you to become a.

Better version of you.

Simple as that. That's the way I frame it and keep going. What Tony and I did at It's because self-education made such an impact on our lives, right? Both of us took that path. He learned from Jim Rohn, I learned from him, we went down this path, and now we came together after all these years because self-education is becoming the new norm. It's not just, it's not a thing, more people are becoming, joining masterminds and learning from other people more than ever before in history.

Of course, they're opting.

Yeah, they're opting out of college or not going to college or people are not going back to college and they're deciding, who can I learn? I'd rather learn from the professional doing it than the professional teacher in a classroom who's teaching it, right? And people, you know, I mean, if you're listening or watching, you know, everybody, you know someone that's in a mastermind in a group and their life is changing. Just like when I went to your group, all those lives changed. It was amazing. So we got together and said, if this is becoming the new norm, Forbes said it's heading to a billion dollars a day. It's at 455 million. Self-education. It's at 455 million. It's going to a billion a day. And we just decided, if this is going to be the new norm, who better than Tony and I? we have so much experience 60 years between us to create the blueprint on how to extract what you know and share it with others to impact their lives and get paid to do it. So, I mean, if I was just at Rachel Hollis's event and event after, but I always asked this on stage when I go on now, I said, if you had two choices at the end of your life, you can make a massive amount of impact or a massive amount of money, which one would you choose? I say money, no one raises their hand ever. Say impact, everybody. and I say leave your hand up if you'd like to do both and everybody cheers. But that's really what this industry allows you to do because whatever it is that you know, if you have a year in something, two years, five years, ten years, there's somebody today starting out at day one and they can either learn through their own trial and error, they can go down the traditional education path that's not serving people or you can extract what you know and share it in a zoom training or an in-person workshop or a community or a group, they pay you higher money because they say, I could take 10 years to learn it or spend a weekend with Louis. Which one's more economical? And this is what's happening all over the world. Tony and I launched a course, the Blueprint on how to do it. We're in 80 countries, 24,000 people strong, every niche you could possibly imagine. We have a Facebook group with 22,000 people, 167,000 messages a month. Wow. We just passed our 11th 500 video of people sending in changing their life because they're like, oh my god, people need what I'm good at. Because what we did is we realized most people are unconscious competence. Like they're good at something, just don't know how. So we created a process to extract it. And then once you realize, oh man, I am good at that. And then how do I identify someone who needs it? We use social media instead of social media using you and get people to say, hell yes, I want to pay you for that to go faster. It's become it's really become a movement.

Yeah, it's amazing and we've got you've.

Got a free training coming out too. We do we do we're doing it once a year. Okay, so February 27th.

We're going live again last time we.

Had over 200,000 people. Crazy. I remember the power. It was unbelievable and I think I think this year will be even greater. Okay, and I think what's the power on this? We created a link for you. So don't be afraid. I think it's greatnesslink.com if you go to greatnesslink.com you can see it check it out reserve a spot and get there. But what we're going to do is show people the blueprint of if you.

Have a skill, a hobby, a passion, an expertise, or even if you went.

Through an experience and you're on the other side, there's people out there dying for that knowledge. So we show people how to extract that knowledge and again, how to identify the perfect person that wants it, how to market to them and how to run an event to train them, whether that event is a half hour Zoom or a half a day Zoom call or a two-day in-person event. Because Here's the thing, the knowledge industry.

Is lots of things.

It's podcasts, it's books, it's courses, it's coaching, all that's amazing.

I've done all of them.

I'm a multiple New York Times bestselling author, but Tony and I wanted to say, how do we create a way.

To get the impact faster?

A book's a bitch. Lack of a better word. Every year and a half, I write one and it's like, oh, it's painstaking. It's awesome and I think everybody should, but it's not the quickest way to make impact and profits because it might take a year and a half the truth is most people don't sell more than a thousand books. 95% of all books in Barnes & Noble don't sell over a thousand copies.

Same kind of thing with a course.

And you might buy the book but not get through the finish.

Exactly, right?

You're not impacting the lives of the depth that, you know when people in your mastermind, they're sitting there and like.

They'Re implementing as they're in the room, right? They're taking action.

And you said, you know, I think.

You said this, people don't pay attention unless... They pay.

Yeah.

You pay attention to what you pay for.

Yeah, exactly.

The more you pay for, My most successful students, the ones that pay the most, because they paid for it, they're gonna pull it out. So books are amazing, but it's not that easy. Coaching is amazing, but it's more of a one-on-one. Like I know a lot of trainers, they make a hundred bucks an hour, but still, every hour is a hundred bucks, right? It's not exponential. And courses are amazing, but you still have to have a company and do that right. So we said, how about we just teach people to extract what they know and run a mastermind or do an online training. and it's been magical and it's happening faster and quicker than we ever could have imagined.

For me, masterminds as a student have been the most powerful investment of my time. It's not only learning from the coach or the teachers that are teaching you, it's the relationships you meet in the mastermind that are typically more profitable than.

Sometimes the things you learn.

It's the people you meet. I remember the first mastermind I attended about 10 years ago. I had made half a million dollars the entire year before. I went to mastermind because I always got top 10 in a contest with Ryan Dice. And we got into this mastermind to be a part of this. And I met five relationships that weekend and we made a quarter million dollars that next month.

Wow.

So from one year, half a million to a quarter million the next month from those five relationships by partnering with them on some different things, that was a game changer for me where I said, I need to be a part of Mastermind. I need to join more. I need to find, you need to make sure you find the right ones because you can join the wrong ones. So make sure you find the right ones. And so it was huge for me as a business owner and entrepreneur to be a part of them, but it was also huge to start one. It put me on a whole different level of credibility. It was the pretty much the easiest sale. Once you get to that level, it's easy to sell at a high ticket when you have the process that you guys guys give because you get the whole process and it's some of the most fun when you create a mastermind. So, you guys create the whole process. You have everything there. You're going to be teaching some great.

Stuff on the web.

-Yeah. Because listen, think of anything successful and I love that story about masterminds because they have changed my life. It's moved the needle more than any other thing. Hands down. It's my unfair advantage. I started off saying that, right? So, we want the world to... Listen, if you die someday with knowledge in your head, you should feel guilty and that's what we want to make it. Extract what you know, impact others, get paid, do it over again, right? But I think what made this magical, listen, there's a lot of courses, there's a lot of trainings, but because we have 60 years, because Tony's been doing this even 20 years longer than me, it has the three magical components. The first is the mindset. There's not many people better on the planet than Tony Robbins when it comes to getting your mindset right. You go to Date With Destiny, greatest event in the history of the world. It'll go down for a hundred years.

People will talk with it.

The first part of the course puts you in a mindset where you are vibrating, unstoppable. And this year we put another three hours in of time. Brand new, just unique for this course, right? It's not repurposed. We shot it just for this course. So your mindset, you're like, I could break through rock right now, right?

But then after that, you need that.

You need to go for the... With the wrong mindset, nothing works, right? So you get the mindset, then the.

Middle part of the tactics.

How you, in a methodical way, extract what you know so you build up your confidence, say, this is what I'm good at. Then you build an agenda. Then you use our tools that we've discovered through our masterminds and you build your training. You go, Holy crap, this is what I'm good at. This is my training. And then I go deep. I don't think there's many people better than me at marketing. And I give the whole process on how to use social media to... They've already done all the work to find your perfect clientele. Now you just go in and say, Lewis Fitz, Diane Fitz, Denise Fitz, and it tracks the exact person who needs what you're good at and then how to run it. So now we have the mindset and the tactics But then we went one step further and we built the implementation tool. We spent a million bucks now on the software. So you get fired up, you learn how to do it, and then you go over in the software and you build it. So it's like, I'm fired up. Okay, here's how to do it. Here's my page, hit submit. It's all of a sudden now it's up online.

So that magical three, and I've had a lot of courses that gave me.

The mindset, fired up, didn't know what to do. A lot of mindset with the tactics.

But then like, well, do I get.

Kajabi or do I get ClickFunnels? I'll do it later and then you never do it.

Yeah, it's too much.

So we're gonna show how these three together really allow you to jump in this industry. Listen, it's heading to a billion dollars a day and it's one of those things it's like when you watch people surf. Like right now is the time the waves crested, you could be in front of it and let that wave push you or you know it's like when you miss a wave and try to catch it.

Like this is the time I think this is it.

It's never easier than it is right now.

I agree.

Launch it to create it and people want this information.

Yeah, you don't have to beg them. They're looking for it.

People are reaching out to me all the time and saying, when are you going to recreate your mastermind? When are you going to open it up again? They want people who have the information. They want to learn from those people to replicate it faster to speed. And people are excited more than ever to invest in self-education than in traditional education. And that's why you got to jump in on this. I think it's really cool when you meet someone who's learned, who's had a lot of experience in life, made so many mistakes, had a lot of success failures over, what, 20, 30 years now?

-Over 30, yeah.

-And says, you know what? I want to take this information and simplify it and teach people how I did it. I think that's like, it's inspiring to meet someone who's done it.

-Yeah.

-And it's more inspiring to meet someone.

Who'S done it and then tries to help others do it. -Well, for me and the thing is, I mean, at this phase of my life, it's... I appreciate you saying that, brother. Because it's what saved my life. Like if I look at all, I've been blessed. I did well in real estate in my 20s, started with no money. That's really was my momentum. And I've written multiple New York Times best-selling books and all this stuff and failed miserably in between. But if I look back, what really saved my life was learning from other people. and at this, like, at this time, like, how could I not want to give that back? It's what changes the world, right? I mean, I want to talk about it today because it's such a part of who I am and what Tony Robbins and I are doing right now. But at the end of the day, self-education is what saved all of us. I mean, this is what you give back to the world, man. I'm so proud of what you do and to expose yourself to the world and bring on other people and deliver that value to people. It's a really noble thing. I don't know about you, but I do know a little bit because we talked about it. But in high school, my guidance counselor, I mean legit, sat me down. I wasn't taking my SATs. I knew I wasn't going to college. And she looked at me and she was just like, no, you're not. Are you sure? And I said, yeah. So it went from no college, like that was gonna be perfect. And I'm not saying college is bad.

For everybody, but like it was either.

Ah, heaven's open and this, sunbeams come through, right? And the angels sing, or she's like, oh, no college. Well, maybe you could work with your dad fixing cars. She knew my dad didn't make a lot of money, or go apply at the only factory in town for minimum wage.

That was the two options she gave me, right?

So how many people are there out there right now that if the regular path's not working, they think there's no other path, or go working at a gas station? I'm not knocking if you work at a gas station. I'm just saying that's the way my supposed guidance and what saved me was the third option that I didn't know existed until I knew was self-education. Learning from other people. I found a couple older people in my town. I became friends with them.

I saw the mentors.

Yeah.

Like they became mentors. And then I bought Tony Robbins course and then Wayne Dyer and Eckhart Tolle. And I started going down this path.

I'm like, oh my God.

And it changed my life.

So, I owe such a debt of gratitude to self-education. So it's a pleasure to give it back. If you didn't have mentors, and you didn't have books or places you could learn information, where do you think you'd be?

I'd still be working on cars. I mean, that's just a true story.

And here's the thing.

What's cool now is why the world has changed. So, I'm not a gazillion years old, but being 51 right now, if I look back when I was in my 20s and wanted to do more.

So, I had dyslexia.

51?

You're 40, man. What's that? I'll take that. Well, my wife makes me look young. That's really good. But in my 20s, I knew there was more. I was going after it.

I was a hustler.

Hands down, I was a hustler. I was running away from a broke, painful, young, you know, lifestyle. And when I was young, I didn't like that lifestyle. I was running away from it. So I was working hard. And when I wanted to find a.

Mentor, there was no podcast.

I couldn't go listen to Lewis Howes. There was no YouTube shows. There was no Instagram. There was no Facebook. And I had dyslexia really bad, so I hated reading. there was no audiobooks. So back then it was like if you don't find a mentor and you're not good at reading, there's no... You're screwed, right? So I was lucky enough to watch an infomercial. I mean everybody asked me, why'd you go in the infomercial business 20 years ago? Because I watched an infomercial. Tony Robbins took my money.

He gave me information.

It changed my life. I'm like, I want to do that. So that's why I went in that business. So if I wasn't lucky enough to be up late one night and watch Tony's infomercial and then go down this path of like, Holy crap, there's people out there that get good at something, and then they extract it and share it. Like, I cut them a check and they give me knowledge. Once I understood that you could pay for speed, game changer for life. And then I got obsessed. I mean, you know, I'm obsessed on it. Masterminds are something I do on a regular basis. We own mastermind.com, we're teaching the world.

How to do masterminds and extract what they know, because it's the biggest needle mover there is. It's funny you said that paying for speed, because in football, The saying is you can't teach speed.

Oh, got it.

You'll find guys that run the 4-3 and the 40 but have horrible hands because you can teach them the other stuff. Speed is the thing you can't teach in sports. You either kind of got it, you can get to a certain point but it's hard to really get past that the next point. But in business or in life, you can teach speed.

Yeah, it's the ultimate unfair advantage. It's like, it's this thing that lives out out there and the people that know about it are the ones that are doing better and they're going faster and you don't know why. It's like two people own a restaurant across the street from each other, one's killing it, one's not. Guaranteed one's in masterminds or one's learning from somebody or one has a mentor.

Or one goes to a live event.

Or has a coach and the other one's trying to figure out through trial and error. I mean, if you look at what we have as options to learn to go faster, whether that's you want to make more money to give it all away, you want to make more of an impact. You finally want to start that business you have, or your business is doing okay, but you know there's that next level. Like you see the person next door, like they're doing it. There's a couple ways to get there. You go back to school, kind of the traditional path, and we could talk about that. It's just an antiquated system. It's not working anymore. It's not delivering what people need. It did at one point, but it hasn't evolved. And people know that. That's why it's a huge exodus from college right now. Or we have trial and error. you figure it out on your own and that can be the most costly time consuming and besides timely and time consuming and costly the worst thing about trial and error is everybody has a threshold where they finally get to a point and give up and go back to what they knew, right? It's like you're trying, you're trying, I'll pay the bills over here, but I'm trying, I'm trying, the business is doing okay, I'm trying, it's like, that's not working, I'll go back. And then, and there's a certain point in life where people just try, try, try and then they hit this flat spot and they coast forever. Like they don't die till they're 100 but really at 37 they gave up and they weren't growing, right? But what most people are missing is this whole other world of self-education, right? Whatever it is you want to do, you want to learn, my wife is the number one hairstylist in Arizona for the last eight years. You want to learn how to do extensions and have a, you know, make 10 times more than the average hairstylist. you could try to figure it out. You can go to cosmetology school and go work for somebody. You could do a trial and error. Or you could spend a weekend with my wife and make several hundred thousand dollars rather than the $28,000 that's the norm. Just using that as an example, but it's every niche that exists in the world. If you're starting off at day one, there's somebody out there that's got five years, 10 years, 20 years.

And if you can extract what they.

Know, decades into days, kind of Tony Robbins he always says that.

You get to start off where they left off.

-So, I'm curious. You're 51 years young now.

-Yeah.

-You'Ve been through lots of different business growth, failures, successes, different things. You've had lots of money, you've lost some money, you've made more money. You are married, divorced, new marriage. You have kids from a previous marriage. You've got kids coming in a new marriage. What's the greatest lesson you've learned in the last, since you turned 50, about intimate relationships that have applied towards business relationships?

Great, great, great question. And I have no, especially because of our relationship, I have no problem sharing.

I know you definitely want to talk about this.

Yeah, yeah, no, but it's a really good question because, again, not to go back to Tony, but he's my dear friend. And when I was 48, he said to me something that no one ever asked. Who are you gonna become in your 50s? Because everybody else talks about what you're gonna accomplish.

And he said that, and it kind.

Of sticks in my head. And, you know, who I've become in a relationship that's related to business, empathy is probably the biggest word. Compassion. And there's a time where I wasn't sure, like, I think empathy or compassion could seem like weakness, right? And what I realize now that I know this sounds crazy, but maybe to some people, not to most special people who listen to you, but love is the answer to everything. It really is. Like when you love your business, when you love your employees, when you love the impact you're making on people, when.

You love your wife, when you love.

Your kids, it's an easy word to throw out there. But when you truly understand it on the other side of all the craziness that we've tried to figure out what love is, it changes the game.

Yeah.

Now listen, I'm gonna back up here. You threw me for a loop and I want to give you a listen. If people are gonna spend time with us today, there's a million podcasts they could be listening to. They're listening to you. I want this to be one they're.

Like, holy crap, I'm so glad I.

Listened to Lewis and Dean.

But I want to break down something.

It might be a little different than your question, but the difference between men and women. And why I think, you asked me this question somewhere down this road, why I think 2020 20 is the start and the year of the woman entrepreneur, of the woman success. And this is what I learned from my wife. So it'll tie back to your question. And I say that because, and I might not be politically correct, and I'm not perfect, you know, if I say this wrong, I apologize. But the balance between women's opportunities and men's wasn't always where it should be.

Let's just face it, right? It was stacked in our favor.

But I think we're getting closer. Maybe it needs a lot more evolution, but I think it's closer. We can both agree. It's closer now than ever before in history, right? And I think women finally, it's not that they don't need permission. I think it's a time where women who have more empathy, just born with it, more compassion, and I think more instinct than men, right? I don't know about you, but if you're listening right now, ask your husband, or you have your wife, or your grandmother, or your mother, or your sister. Has there ever been a time you brought somebody around and your wife or girlfriend said, I don't think he's a good guy. Don't do business with him. He says anything to me. And you're like, no, no, no.

He's good.

And what happens six months later? You're like, Hey, babe, that guy wasn't so good. You're right. Their instinct is unbelievable. Their empathy and compassion is unbelievable, right? And this ties back to the guys, too. But if you think about that, for those years, a lot of times that was used in relationships. It was used for their children. Now it's being used for the world, and simultaneously we're in a place in society where we're so done with the get rich overnight, get skinny overnight, fall in love overnight, intimacy in two seconds, read this book, like we want real so bad. So I think we're at this point where the playing field is more level and the innate abilities that women have is what the world is craving. That's why even in our program, Tony and I have, it's more women than men crushing it. Yeah, we're about 57% women just destroying it, like making such an impact on the world because they tend to be more just real and genuine where a lot of times with guys, we're aggressive. We go in, we start selling before.

We kind of know.

We want to make a change before we really understand it. So with that said, being in a relationship where I made mistakes in the past in a relationship, my relationship ended. I'll take just as much responsibility as my ex and I needed to grow. But when I ended that relationship, Instead of thinking, I need to find a better woman, someone who fits me. I was lucky enough to see that I needed to become a better man. And I worked a lot on myself. And when I decided and I wrote down on a piece of paper, the only relationship I would accept, I found my wife. And we're three years in. It's the best relationship my life. We fall more in love every day. But you asked me that question. Going through the pain of a divorce, which was mostly painful because of my kids. My ex and I knew our relationship.

Was done years ago, but I went.

Through a divorce in my childhood. My parents went through a bunch of divorces. So I didn't want to put that on them. But going through that pain was actually the greatest thing because on the other side, just if you're starting a business in a relationship, trying to lose weight, like the pain of going through it made me realize I had to become better and I was able to attract the greatest love of my life. And then now that I look at her with this love and admiration and I respect her so much that when I see her empathy, when I see her instinct, I trust it on a level I never did before. Then I take those lessons, I push them back out to the world. I put them in my courses, I share it on my podcast and all of a sudden people are like, I don't know about this new version of you, Dean, but I love it.

I see it in you.

Yeah, of course.

Right?

Everybody's like this new version of you and it's not just love. Love is amazing. but it's love and respecting what I see in her and when I give it to the world, I see everything lift, right?

What's the keys to deepening your relationship in an intimate relationship, long-term relationship, marriage, and falling more in love with the person or the relationship that you can also translate into business as well. -How do you do it in your relationship, in your marriage, Now.

So I would say, because it didn't.

Work before, and now it is.

Just so you said a couple years in looking for the next business, that's how I felt in last relationships. Just, I'll be transparent and say that to you. And it's the complete opposite now, because I had enough of that pain to realize that doesn't lead anywhere. So that's probably time on this earth.

To realize that there's never a time.

Where I said, oh, this is so great. It's like you look back and like, that was just dumb. It was a dumb decision. Like I was always searching for, say, the perfect business, when I needed to be the perfect business owner, right? So if you're dabbling and saying, oh, should I work on Shopify? Should I launch a, should I write a book? Should I create a course? Should I do masterminds? Sometimes we're looking for the outside thing to make it great when really it's us. And so I think that's time on this earth and I know I had.

To go deep inside.

The second thing, just like a business.

Is burn the boats.

Like, I never burned the boat.

I always left one boat in the harbor.

You know what I mean?

A few boats here and there.

You know, with the end right?

This relationship is so magical to me. And let me back up. When I said this is what I must have in a relationship and this is what I can't accept in a relationship, and I found that, I found this connection, I found this love, I burned the boats. And I also did, I think they use this in like 12-step program, but I did like fantasy contamination. Like the way I love this woman, I say this because she's she's here in the room with us right now.

There's nothing I can compare that would.

Want me to compromise that love. When she walks in a room, the only man she looks at is me. I screw that up once, she might.

Still be with me.

What if she didn't look at me that way? What if she didn't love me on that level? So I think through, okay, what if I even just flirted with this girl? What if I just text back to a girl that hit me up just to say hi? I'm like, what if she saw that? And then the next time she looked at me, it just didn't have that luster. So I think of that and I contaminate all of it and I burn the boats and there's zero options.

Wow. What do you call it?

Fantasy contamination. Fantasy contamination. I heard it someplace so I'm just going with it. But I do because and none of them would be more rewarding than this. So burn the boats. First of all, you know, make sure you're in the right relationship. Burn the boats, stay in your swimming lane and proximity.

That's a great one.

That was great advice I got from somebody's proximity.

I used to travel all the time.

Do events, thousands of people, and always be alone. Always, always, always. And the truth is, not that I have any temptation, but I don't want to be alone. I want to grow with my woman. So there's everything I do. And I mean, she's sitting with me now. If I'm on stage, there's eight thousand, we just did an event with 8,000 women, Rachel Hollis's event. And I got the audience going crazy, cheering, clapping. They're waiting in line to do it. When I look over, I'm at my wife right there, and I'm like, that's my woman.

That's my everything.

And when I'm on stage, on stage, when I'm on a podcast, I am not... Before in previous relationships, I barely talked about my relationships.

-Right.

I don't think I ever heard you talk about it. -No, I never did. There's not a time I'm on stage, I'm out in public, and here's this crazy thing and you know this with.

Your business and take it back for your business.

The more you talk about something, the more you don't just anchor it into the world, you anchor it into yourself. So, with my team, my we have 70 people in my team. Every day, every day, Louis, I talk about how we're changing lives. We're making self-education the new norm. It's our responsibility to create an alternative to the education system. Our clients aren't leads. They're not somebody you just sell. These are human beings and they're putting their faith in us to help change their life. This is a responsibility. We get to change lives for a living.

I say it so much that I.

Know when people first start working, they're like, This guy, Dean, I hear it, but you give it six months, I walk in like, Dean, we changed 2,700 lives this month because it became part of it because it's what I spoke out to the world.

It seems like there's a common denominator for every millionaire or successful person that we know. They always had something dark happen or multiple dark things happen. and something that drives them, whether it's the greatest athletes in the world, the biggest, you know, billionaires in the world. There was something that defined them early on or some things that defined them. I'm curious, what were the three moments when you were a kid that really defined you to be this driven, hungry person to originally, like, just be, make sure that money wasn't an issue.

Yeah, really great.

And want to continue to grow and, and. and, you know, reach a billion dollars in sales in all your businesses and impact the world, because that doesn't happen just if you have a happy normal life.

Yeah.

In my opinion. And you know, a really great question, Louis. And here's what happens over time. Some of that goes away. You craft a new story. Of course. I did it because I wanted to change the world. I'd lie if I said that was true.

But there's usually some, there's some defining.

Moments that usually happen when you're five, ten, seven. I know some of them. One is My mom did work, this sounds like an infomercial story, my mom worked three jobs. She was a hair stylist, she cleaned houses, and then cleaned up after a painter. And she did those three jobs and I asked her to this day, she made about $90 a week because she barely got out of high school, she had dyslexia that wasn't diagnosed. My mom's a beautiful woman inside and out, unbelievably gorgeous, heart, soul, all of it, but she always felt dumb. like she, she failed every grade. She quit school in 11th grade because she was so embarrassed to go. And so she kept that stigma inside. And I remember being really young and watching her come home from work, tired as hell at seven o'clock. My parents split when I was three. So we were living in a trailer park.

My fiance's here.

I took her to the trailer park that I was living in and we'd come home latchkey kids when we were like six and eight because, you know, my grandma would come a lot. My grandmother was amazing, so she was there a lot, too.

So we so you were just with your mom.

Yeah.

Was your dad in the picture?

Every other weekend.

Okay. You saw him.

Yeah.

And just watching her, I can remember, Lucy, I don't want to exaggerate, but I can. I moved in with my dad when I was 12. I think I look back at that. I was, like, seven or eight. And I remember saying, I am. There's no way I'm letting this happen to my mom. I am doing this. Wow. My mom was my original. Like, I'm taking care of her. There's no way I'm letting her work this hard on it. It broke my heart. Like if I look back, my heart was broken all the time watching her come home and she wouldn't complain but she was just tired. You know? So, I remember thinking, I'm getting wealthy to solve that problem. I mean young, young.

78.

Yeah, 78 years old. I mean, I had an Uncle Larry who was very, he went to college, his kids went to college and I just didn't, I mean from nine years old, 10 years old, that's just the path I knew I wasn't going to college. I didn't think I was that smart. My family didn't have money. I'm like, I'm just, I'm going, I just wanted money out of the way. Like, it wasn't like today's world has changed a little bit with social media, right? There was no such thing as the internet when I was that age, right? This is 40 something years ago, right? And I think money has gotten a bad rep a little bit more because I didn't look at, I didn't have, like, guys, you know, photos of the money. Yeah, like driving the Lambo or in the, in the private jet or. you know, the look at me and the Rolex, the champagne popping, the nightclubs. I didn't know that. I didn't even know that world existed. Louis, we didn't have money. I lived in a blue collar town.

Nobody I knew had money.

So it wasn't like I was saying, I'm getting rich because I want to roll. You just wanted to help your mom. I wanted my mom to not suffer. And man, that's it. And the one thing I love telling people, and again, you may have heard this, but maybe today is the first time you actually hear it. It's okay to be in pain over something. just don't ignore it. The biggest plight we all do to ourselves, I think the biggest like negativity we do to ourselves is we avoid the things that bother us. When I say, what I believe is let that pain sink in. If you get moving to start your own business, to scale the company you have to finally quit the job that's draining you, if it's because of pain, use it. Like so many times when people listen to you and all the amazing people you've brought to the world, Louis. I love what you do, man. I mean it. I'm really proud to be your friend. Thank you. I love watching what you do. I love watching you grow. So many times we'll get into personal growth and we start thinking compelling future. I gotta look ahead. I gotta stay positive. I gotta be the man. I gotta be this woman that keeps it in control and everything's good. I'm blessed. I'm blessed. I'm happy. I'm alive. Like sometimes that's just bullshit. Sometimes life sucks. And what I realized, what moved me as a kid, had nothing to do with a compelling future. It had nothing to do with aspirational quotes. It had nothing to do with meditation. It had to do with, I hated where the freak my life was. I hated watching my mom and I was fixing that shit and it bugged me every day. Like it bugged me.

Until you were like 16, 18.

Yeah, and like I was hustling. I, 13, 14 years old, I used to go around the neighborhood and clean out people's garages. And then I take all that and I do a massive garage sale. that's cool. So 13 and my gram was the bomb. My gram would drive around, have her trunk up, I'd clean out the garages, it mostly was her friends. So I'd clean up like, oh, that's garbage, that's garbage, that's garbage. I'm like, you want to sell that? Like, I can't give that away. Like, I'll sell, I'll give you half. Like, okay, this is before eBay. It didn't exist. That was eBay on my gram's front yard, right? So she lived a little bit off the highway. I'd put a sign yard sale, man, I'd be out there on Saturdays learning how to sell because people had no mercy. I was a young kid doing it.

They'd still come five bucks, I'll give you two.

It's like, oh, make it four, you know?

So I was negotiating.

Appreciating that. And then at 16, I started a firewood company. I. Firewood company. I. I cut trees down, split it, stacked it in the back of a.

Truck and delivered it for 90 a car.

Wow. You are you chopping it with the chainsaw and log splitter. Wow. Not manual.

Like.

No, no, no.

It wasn't the.

What they call it. Like.

Yeah.

Just an axe. Yeah, it wasn't big enough.

Yeah, exactly. So one motivator was my mom. Okay, sure. So that was the first thing.

What was the second thing?

Moment or defining experience?

I didn't have money in school. It was like when I moved in with my dad, I was 12 years old. My dad, the, my dad's, my dad was the youngest of 12. -huh and was physically and sexually abused his whole childhood. Yeah. And back in those days, there was no therapy, talk therapy, nobody not going to a counselor, have the ability to talk like you and I talked when we men back then didn't talk. My dad's 83 now. He didn't, he wouldn't go to his best bud. Oh my God, you know, when I was five years old or seven, I was molested by my cousin.

No one knew.

In the old days, they'd be like, get away from, you know.

Yeah.

So he didn't talk about, so what he had, he had this built up anger his whole life and no one was able to take advantage of him. Like if, if, you know, the waiter.

Was rude to him, he'd be fist.

Fighting on the floor with the waiter, right? If if we were in, we were driving in traffic one day and the flag guy during construction, he didn't wave to my dad. He was like looking at somebody else. My dad drove by and he goes, Hey, asshole, didn't you see me? And my dad literally jumped out and just beat him. Oh my gosh. That was my dad. Road, like he was just, he was infuriated with everybody because he was this young kid who got abused and no one was there to protect him and nobody was doing that now. So he lived with that and, and he's an amazing place right now and I love him dearly. but when I was 12 or 11, it was so bad that I was afraid. I was just afraid. I was nervous for him and I wanted to help him. So at 11, I left my mom and moved in with him. And when I moved in with him, I legit, this is again, sounds like some infomercial story, I moved in the bat. I literally had a house with no heat because he was remodeling and he ran out of money and he was working on it. So we had to literally drag a bed into a bathroom at night and plug in a little electric heater. And that wasn't forever, but it was for months. And when I moved in with him, I wasn't poor me. I didn't know anything different. It was fine. And I learned a lot by living with my dad. The good, the bad. I learned how to negotiate and all those things. But some days I'd go to school without lunch money. And there was a point, and this is okay, too. I'm not anywhere near that now, but there was a point where when I saw people with money or like when everybody turns 16, a lot of kids in school, their parents got them a new car. And I remember they had the new girl, the car, and then they'd get the cheerleader. And I'm the guy going home every day working with my dad. I worked every single day. I worked on cars, I worked on construction. And like, I remember being like, you know what? You can't hear me now, but you'll hear me someday.

Wow.

In my high school yearbook, literally my quote is like, I might be silent now, but someday like it'd be impossible not to hear me. Like I gotta get the quote. I just found my yearbook. Damn, it's old. 1986. Like oh my god. But anyway, I want to read the quote but it was something like you don't hear me now but someday you'll hear me roar. And that's I had this like internal chip. Like I was really shy, polite to everybody. I called every one of my parents' friends, Mr. or Mrs. I still do when I see them. Like I just that's like I wasn't like yo, I got this. It was more like oh yes. And I probably looked really like, not weak. I don't even know the word. Like, just really, like, an introvert and shy and, like, he's. But I was hungry with a chip on my shoulder on the inside. Like, you don't hear me now. You got the car, you got the girl. I got you. Like. And so that was probably another one, too, is envy. And. And I say, like, envy is toxic. It's completely toxic. But it's a driver. It's a good driver. Right?

Like, just.

Just think, like, you. putt with a driver, but it's okay to smash a ball off the tee, right? So if you need envy to smash the ball off the tee, then use it. Like, again, I use to get you going. Yeah, like, again, personal growth is my life. I mean, I'll tell that story in a little bit, but personal growth is my life and self-education. Tony Robbins, who's now one of my best friends in the world, he changed my life when I was in my mid-20s when I ordered his course. I was already financially successful. I already had a car business, a collision shop, an auto sales. I had 21 apartments.

26?

24.

24.

Yeah, 24. I had 21 apartments. I had two tow trucks, had a tow truck company. I was doing, I had Enterprise and Hertz rent a car account.

How'd you have the money to fund all these?

I'll tell you that in a minute. So I got to that, but up until that point, I was suffering to get there. Working night and day, stressing all night. You know exactly what I'm talking about, man. When you're starting, when you were on your sister's couch and you're thinking of going, all of a sudden you don't stop. You don't stop. And then you're up at two o'clock in the morning solving problems and you think that's the way you do it. I got a competitive edge because I can stay up all night. I can stress more than anybody else. I can worry more than anybody else.

So up until that point, I was.

On my way to already at a millionaire from where I was a kid. But I was doing it through suffering. And, you know, I gave Tony Robbins money off an infomercial. That's the reason I went in the infomercial business. I gave him a check. He gave me information. Everybody told me I was nuts. Like, you bought something off some huckster on TV, which people probably have said about me in the past. I bought it. I went through it. I thought I was gonna listen to it over, like, a month. And I just obsessed over, like, seven days. I digested every piece, and it was just so profound. No one I'd ever talked to, and this is a true story, no one I'd ever talked to in my entire life talked this way. talked about people this way, about obstacles this way, about challenges this way, about your past, belief systems, and belief system and limiting beliefs and you and your past is designed for you to make you strong. And you know what? I just believed him. Like I didn't question anything because I saw my dad worked hard, but he wasn't rich and he suffered every day. And if I take on my dad's thoughts, I get to work hard and suffer. If I listen to this guy, it just seemed like a different path. And then he introduced me to Wayne Dyer and Eckhart Tolle. Tolly and John Wooden and all these other people and all of a sudden, life, you know, self education exploded. But let me go back to the original question. One was my mom, two was envy. I would say the third, the third thing was probably and completely wanting control of my life. Like, I know I said that there's probably another one. I'm trying, I'm hoping something else comes to me, but I know for a fact what drove me more than anything was I hated not being in control. And I love my parents, but I just felt like they made bad decision after bad decision. I didn't want to listen to them.

On where I lived.

I got my own apartment when I was in 12th grade. Like, I didn't. I didn't like their decisions. And I figured if I got money, no one can tell me how to live. No one can tell me what to do, how to talk. And the truth is, I still feel that way. Yeah. Like, I don't want anybody to tell me when I can go pick up my kids from school or take them on vacation. I coached Little League, I coached softball today. I scheduled this with you at 1:00. I'm gonna jump on a plane because at 6:30 is my daughter's, my son's game and at 7:45 is my daughter's softball game. I'm not missing either one of them and there's nothing or no one that could tell me I'm not gonna be there, right? That's just an exaggeration of what my life is. But there was a point where money will allow me to make, you know, be in control of my decisions and I still believe that. I still believe that.

And I know that you had a lot of you told me stories about being like picked on and bullied and, you know, because you were a smaller kid and so people would try to pick on you or, you know, pick fights with you, things like that. I know you dealt with some sexual trauma as well when you were younger. And I'm assuming all those other factors made you want to have control as well. Like, I don't have control what people are saying to me or how they're treating me or they're taking advantage of me and physically or sexually or emotionally. and wanting that control was probably. Yeah, it's a driving Factor, too.

Now that we talk about it. Absolutely.

Yeah.

You know?

Yeah. Between parents out of being control and those types of things, it's like, again, like, I don't know, it would be healthy to have the emotions I had that got me started, but whatever more emotions it takes to move, use them.

Yeah.

Let's get started.

Yeah.

And I.

And.

And I know, again, I don't want.

To repeat stuff, but it's like going to the gym. You don't go to the gym. the weekend and you're in best great shape for the rest of your life. You got to work out every day. Personal growth is hearing it and implementing it every day. And the one thing I'll say, looking back in retrospect, being 50 this year, I've had the best love of my life. You know my fiance, I'm madly in love. My kids are in an incredible place at 10 and 12 years old. My company doubled in the last year since I've loving my life. I mean and I'm blessed to say I'm really successful. We doubled in the last last 12 months. But here's what I know it. When I look at every phase of my life, what allowed me to go to the next level was facing the thing I was most afraid of.

So true. And so true.

Yeah.

And I know from our conversations, like, literally.

So what were you most afraid of 12 months prior or in the last two years that allowed you to double in that phase, at least. So doubling your relationship, you know, by upgrading with what you wanted to do. Partnership business.

Yeah. So I'll take. I'll be personal with you. I look back at what I was afraid of not working with my dad when I was a kid because my dad was like, you,'re gonna be my partner in this collision shop and I hated the way he ran a company. I hated that he yelled at customers. I hate it but like every time I'd go to leave, he'd like go nuts on me. Like my dad was very physical but not with me but mentally like abusive and at 14 years old, 12 years old, I was throwing up blood. I had a bleeding ulcer at 12 because I was so worried about my dad.

Right?

So I was so afraid of leaving my dad. And then one day I literally told him and I got in a fist fight with my dad. And I, it's not really a fist fight. He hit me and swung at me. And then he said, F you. And he left. I didn't see him for two years. And when he left is when I took the collision shop we were in and I went and I solicited and I got Enterprise rent a car after knocking on the door. I got Hertz rent a car, started generating that money. I, now I hired more people in my collision. shop, more money to buy cars and put on the front. Started making more money with that. I went and bought my first piece of real estate, my fifth piece, my 10th piece. Then I started to buy raw land, subdivided. And I started selling raw land. I'm like, why don't I build the houses? I started a housing company. All from 20 to 27. I did all that without him as my partner. Because he left. Because he left, my life changed forever. And then I was grateful for the whole circumstance and I brought him back in as my partner and I've been giving him money. I give my dad a check now. for what? 20 years?

25 years?

I've been giving my dad a check every single week, buy him his cars, buy him his houses, everything, right? But the only way that happened is I faced my biggest fear at the time. Which was what? Which was disappointing my dad and have him going nuts on me, him not talking to me, him not, I mean, listen, it's an age-old thing, my dad not accepting me, not dad not proud.

Of you, dad thinking you're a failure, right? So him leaving, what did that do for you emotionally?

It made me want to show him he was wrong.

Right?

I'd love to say I had this epiphany and I aligned my chakras. No, none of that.

You wanted to prove your dad wrong. I want to make more money than.

You could have ever made. Yeah, and then I asked him to be my partner. Wow.

And that felt good.

Yeah.

To be honest, it felt good. He told me I was a dreamer. He told me I'd lose everything and I proved him wrong.

Yeah.

And he came back really humble. And I told him, yeah.

It's funny because I I always tell people that proving people wrong or others wrong is the second most powerful driver.

It is.

For me, my whole life was just, I'm gonna prove everyone wrong about everything about me, about my athletic ability, about making money, about whatever relationships. And at the end of the day, it feels really good in the middle, but it never feels fulfilling at the end.

No, it doesn't.

But.

But it can be that Catalyst to take off.

Yeah, of course.

And.

And, at least, I'm enjoying that. Like, I love this just real conversation we're having. I know we're going a lot of directions, but one thing I want to say is so many people and so many people watching or listening right now think of themselves as an underdog. I didn't have family who supported me, don't have money, grew up in the wrong place, I live in the wrong country, wrong time, wrong president, wrong this, wrong that. And I'd love for you to think about that today and how you could turn being an underdog into an advantage. you see most people, Louis, because you're sitting here massively successful, impacting lives all over the world, there was a time when people said you can't, you're wrong, and you wanted to prove them wrong, but some of you is like, maybe I can't. And what I, there was a point, and I don't know the time this happened, but there was a point where when people told me I couldn't, and family members, my own sister, my mom, my dad, my friends, everybody thinking I'm crazy, I'm a dreamer, I was like, the dreamer of the bunch because I was always going after more. I didn't have the right college degree. I didn't have the money. I didn't have the pedigree. I lived in the wrong area. But there was this moment I'd love to say I had this epiphany or someone gave it to me, but there was this moment when I felt the power of you can't. So people told me I couldn't and I kind of believed them. Even if you believe 5%, it knocks you off your confidence zone, right? We don't do anything without confidence. You weren't good at football without confidence. You didn't get the girl without confidence. You didn't start the business without money. without confidence. So, I was lack of confidence and one day it started fueling my confidence and I started having this internal dialogue when people told me I can't, I might look at them with the same face but on the inside I'm like, Screw you, you have no idea. You have no idea who you're saying. So, I've turned that into like the power of you can't. And there's times where people start telling me and I can't control it. Lisa, even at this age, we've been in places and go, oh, that's that market's oversaturated and I start smiling because I've trained myself to enjoy when someone says I can't. Anyway, I digress on that but think of being an underdog as an advantage and it changes everything. So getting back to your question, two things. That was a really big fear of mine, losing my dad. Sometimes the thing we have to face is the thing that's not so painful because we found a way to avoid it. We found a way to avoid the bad relationship avoid the bad job, avoid a super negative toxic person in your life, avoid that you're in a, you know, in a situation financially that's really painful and you find a way to go, no, this is how I'm meant to be. No, that's bullshit. You found a story like, I love the untethered soul with Michael Singer, right? When he talks about having a thorn in your arm, like it's painful to pull it out, so it's best to put something over, put a patch over it, then build a bigger apparatus and always protect it. Don't hit it when you walk through the woods. Don't let the branches hit it. he said the only way through is freaking turn, grab it and yank it out. It's gonna hurt. But then once it's gone and you know this, once you get through that pain, all of a sudden there's another level of life.

And you start to heal.

And I want to share this on the most personal side of this. We're sitting here. You know my fiance. You've known me for a while now. And I was in a relationship that wasn't the right relationship for me for a really long time. My ex and I, she's a great lady, has this has nothing to do with her. Nothing but kudos for her. She's a great mom, good lady. But we just didn't align and not fine. It wasn't like massive love and then it fell apart. It just was never there. And.

And.

But we had a. We built a friendship and we built a way to coexist because of my childhood and my parents being married nine times. All I kept saying is, I can't do this to my kids. I can't do this to my kids. And I'd find a way to work hard and be super dad like that was. That's what. as Tony said to me, you're letting that be the only thing that fills your love bucket. And I remember and I guarantee if you're listening right now, I was a broke kid. You guys know my story. I lived in a trailer park. I lived in a bathroom and all of a sudden, I'm a guy who's sold millions of books, multiple New York Times bestseller, been on TV for 20 years, generate hundreds and hundreds of millions of dollars, live in the best house in town. Like everything seemed great. I have this amazing team that I love. I have incredible friends. We have mutual friends. So all this great stuff and the only thing that wasn't good in my life that I was kind of like avoiding and I was a hypocrite was love. I didn't have real love. I didn't have real connection. For how long? And I 10 years. And I hid that part.

And you didn't talk about it.

You can't just talk about it. If you ever watch any of my own stuff, watch I've been on video for 20 years. I talk about everything. I never talked about a relationship. I never even talked about being married. I never talked about anything but my kids. I didn't talk about love. because I felt like a fake. In Italian, I felt like a fagazi. I'm not going to talk about that one. I don't have that figured out. And I'll be honest, I was unfaithful in my old relationship because my heart was so aching for affection, for attention. And one day, it's okay, go down this story.

Of course.

One day, I thought about leaving this relationship for five years, every day of my life. And I'd look at my kids and go, I can't. And I say that because, and some people might say that's smart, that's bad, that's good, I'm just telling you like it is. You can judge me any way you want. I'm an engaged dad, I made breakfast every single day, I pick my kids up from school, I have Sunday meetings, like the thought of not, like every other, like we split the kids right down the middle, but I'm like, the thought of having my kids half a time just wasn't acceptable to me until it It was no longer an option. And one day I, one day I just realized it was like that moment that this is it had to end. So I did it.

What was the moment?

Just enough. It's like that. It's just the build, build, build, build, build. The pressure cooker just popped.

And.

My ex, she knew it was time too. It wasn't like, I'm shocking you. She's like, I know.

You talked about it probably. You addressed it.

Yeah.

I've only shared this a few times in my entire life, but I said a reference before because this is the way I felt. I felt like there was this champagne bottle, like taking up space. Like, I never really let love in. I've been loved before, but I never was like deep, deep, deep. Received a lot of love. Yeah, I received. And I think it's because like this champagne bottle where I tucked in being molested at seven years old, I tucked in a bleeding ulcer at 12 that I never told anybody that my dad had real bad issues. He was super dad and crazy dad. And when he was crazy dad, it drove me. So I tucked that in. and I tucked feeling inferior and I tucked feeling insecure and I tucked in a bad relationship and I move into my own place and I walk up the stairs. Now you're saying the kids are always around, it's loud, you haven't had kids yet, but someday I hope you're blessed with it, it's amazing. But I'm in this house, I rent this big house and I'm walking and it's quiet, like you could hear a pin drop. And I walked up the stairs and I saw my daughter's shoes, but she wasn't there. and I got to get emotional right now because I felt like at that moment that the top on the champagne bottle came off and all of it came out. Like, it exploded. And for the first time in life, I had an anxiety. I had a panic attack. I couldn't breathe. And it lasted for six months. I was a mess, Louis, for six months. Like.

And it was.

I didn't want my ex back. I knew that was over. I was a mess of thinking. I'm gonna do everything to my kids that I didn't want done to me. And I just went in this really bad place. I thought I was broken for life. I really did. I thought I had this great run till 47 or whatever age I was, but this is it. I'm never going to be the same. I was popping Xanax two or three days a week. I'm just being honest. I'd love to say no, I was meditating. I was journaling. I was working out. I was jogging. I jumped on a plane, spent three days with my buddy Tony Robbins. took me through, like, amazing, immersed his life with me. I went and saw my buddy, Dr. Daniel Amen. Spent two days with Dr. Amen. I hired two therapists that I was.

Talking to every day.

I was doing everything right and I really couldn't get my...

I couldn't get it together.

And like... -This was a few years ago, right? -Yeah, a few years ago. So, I mean, just think of all the success I had, all the love I've had, all the people like... I have so many great people and I can't see anything except what I'm doing wrong with these kids and this aching feeling and missing him. And here's the way I want to describe it to everybody is it's like, this is the analogy I had in my head. It was like I was in a ship in the bay and I had a really good ship. Actually one of the biggest ships in the bay. And everything seemed perfect from the outside world. And there was no waves. It's like I felt like I should have been content with that. I had all this other stuff. You want love too. But I knew that the only way just from life experiences. I could get to the next level because that's how I did it in business. Every three, four years of my life, I reinvent myself. What I realized is that my next level of life lived on the other side of this horrific storm. And many times prior, I'd stick the tip of the boat in the storm, it'd get rocky, and I'd go back to my bay. This time there was no turning back, and I was in the storm. And I did all the things, and it's given me another level of empathy because, I mean, I didn't know how crippling anxiety could be. I didn't know how crippling, like, not having a compelling future can be. And here's the thing. Why I think my. My. My books are selling more. My company's going to another level. And I'll talk about having the love of my life at this age. It's because I went through hell and back. Like, worst experience ever. Nothing compared to anything from a childhood, not being abused, not being sexually abused, not being nothing. compared to this feeling of I was doing this to my kids. But while I was in this storm, and this is what I want to tell everybody, like I didn't see the other side of the storm. I was just in it and I, and sometimes I wished I could go back, not back to the relationship, just back to where it was calm. I just want my life back. And then it was like one day, literally like one day, I was on the other side of the storm.

It was calm.

It was calm and my life was completely different. I was, I navigated new territory. I had transparency on a whole nother level. I met the love of my life. Because the champagne bottle emptied. It's all gone. I have zero, I'm not holding anything back. I have no more secrets. I'm completely congruent. I could leave my phone open. I'm not texting anybody. I don't have, I'm not flirting with anybody. I don't have to hide that I don't have a good relationship. It was complete honesty. I told my ex everything. I met Lisa and my heart was open. And now I'm at a place like, I can't even explain it. I'm in the greatest love of my life on every level and not infatuation. It's all of it.

It sounds like you don't need to work or need to keep pushing, but what's the dream and why do you keep going after it?

So I think it's three things. So real quick, I think there's three types of entrepreneurs. There's an entrepreneur who wants to work under the blanket of someone else, right? They're the company, they're the person that's in a company, like, man, that guy, that that woman, they want to rise up through the ranks and be an entrepreneur, but kind of with the safety net. And it doesn't make them better or worse than anybody. I mean, without the implementers in your life, without the team, who would I be without the amazing people on my team? Secondly, there's lifestyle entrepreneurs. Like my buddy Dean Jackson, he's got this, I know I'm being successful when list. For anybody who's got a lifestyle entrepreneur, there's just a certain amount of money. He says, I know I'm being successful when I don't have an alarm clock in my house and it never goes off. I wear black t-shirts every day and no one gives a shit. I golf, you know, I golf at least five times a week. I live on a $50,000 a month net income. I live like, what do you say? I live like an artist with a trust fund, except I don't know how to paint. So he's got this, he's, so he like, he has this list, he knows he's being successful when and that's lifestyle entrepreneur. And then there's entrepreneurs that just want to keep, that just want to, their accomplishment based, that has nothing to do with the money. They thought it was the money, and I think this with me, they thought it was when I get the money success out of the way, then I can stop worrying. And it's not, it's the next accomplishment. What can you do? It's the game. And I think it converts. That's why you see somebody like Richard Branson that his whole life now is Virgin Unite, his charity. I spent a couple weeks with him out in his island because me and Joe Polish raised a million bucks for him. So we got to spend time with him and he started that same process, made all the money, and then now he's still driven, but now it's how many more schools he could build in Africa. So it never changes. It just But always have your focus on something. Like you see people who go to, you know, Warren Buffett, his age, he's still crushing because he has a bigger purpose. We always have to have that. So I would say, yeah, I, you know, a couple years ago, especially when the kids are young, I was thinking of, should I just cash out and spend 10 years being dad? But I wouldn't be the best me. I love accomplishing. I love creating. I love something new, you know, so.

What do you want to accomplish in your life? What's the big thing?

Big thing is, you know, I'm first and foremost, I'd love to say it's, you know, I'd say top two is showing people easier path. I think most people are, are, are, they're driving 100 miles an hour and they don't know where to go. It's like even if they got a Ferrari engine, they don't have any GPS, and it's like everybody's going fast. And most of the time, they think it's going to be this dramatic, spectacular thing. And a lot of teams, it's the same thing that they could have learned from Dale Carnegie or Earl Nightingale or Napoleon Hill or, or somebody, you know, it's just these simple core things that can make them slow down and achieve. And I think that I can, I think I have the ability to deliver a message in a way that it sticks. And that's what I've been blessed to do in real estate is it's not that I had found the only way to make money in real estate, but I'm the, I was the biggest real estate educator in the entire world. There was nobody even close to me. It was like second, second through 20th place didn't make up the bottom. I did, right? Right. and there was other guys that were great at education. I just think I found a way to deliver it. It's probably because of my dyslexia and my learning disabilities and stuff. I found a way to give people recipes. So I would say a big fuel is getting people these strategies in their hands so they could see there's a better way. But the number one is to just be a totally present and impactful father. It's just where I'm at. It's magical age. Anybody who's watching it remembers their kids 8-10 years old. It's like they're just it's all I'm still Superman.

They still love me in two three.

Years I'm gonna absorb it while I can youn know, that's cool a couple years. I might have a you know a new you know thing for trying to get teenagers to like you or something.

I don't know sure what's the the thing people miss understand about you the most?

I would take I did infomercials for years. Tony and I had this conversation a lot of times when somebody sees you on an infomercial It's like, oh, that guy's, you know, that guy's got to be a huckster. He's just schlepping books on an infomercial. So I think the biggest misconception is that I'm an introvert. When I'm on stage or on camera or an interview, I love it. But if I go to my kids' school function, there's a whole bunch of people around. I'm the one hiding in the corner or playing with the kids. I'm not a networker. I've never had a business card in my entire life. And I think some people, when they see that, if they're looking from afar, if they don't come up and shake my hand, People will say, oh, that guy, he's too good for everybody. He doesn't talk to me. I really don't know. I'm hiding.

Sure.

Right.

So I would say that and I think the infomercial thing, you know, I'll give, I got to just one more thing about Tony Robbins. The first time I met him, about five years ago, I go up to his hotel room. He's doing a date with Destiny, invites me up for lunch. Then I get there and we're talking for like 15 minutes. And he stands up and he picks up and he gives me a hug and he says, I gotta apologize to you. He's like, I almost canceled this meeting today. because you're an infomercial guy. And he goes, I made a judgment. And he goes, what an ass. Because I was the infomercial guy. Because I've been trying to run away from it because people look at you and wonder. And he said, and I judged you wrong. And we've been really close since then. So I think that those two things are probably the biggest. Wow.

Is there any question that you wish more people would ask you that they don't ask?

God, that's a really good that's a really good question. Yeah, probably how to get, you know, I think, and I watched this when we, we did the fundraiser with Richard Branson, we went there, I watched everybody trying to ask him, like, how'd you get to be a billionaire? And I don't, I think that's the wrong question when you see somebody successful. I think it's, I think it's more of like asking them either what their why was or how they overcame obstacles or how they persevered. So I think, and I don't think it's about ours, it's about the story. It's just I think so many people give up on the five-yard line. I think so many of you are just there and you think it's so much heavier. When you start playing at a higher level, there's not a lot of competition. And it's not doing, I'm not doing much different. I'm just being honest with you. I'm not doing much different now than I did to start my collision shop.

And start my auto sales.

I'm doing the same thing just on a bigger scale. I still have to overcome negativity. I still have to get out of bed. I still am stressed some days. and there's some days I question myself. There's some days I make bad decisions. And it's just how you get over them, how you handle it and how you go forward is everything. And you say that, and I'm talking and thinking at the same time, and I don't know how much time we have left, but I would say the last thing, or one of the last things I'd love people to really think about is their thoughts. Have you ever read the Untethered Soul? No. It's gotta put it on your list. It's about Eckhart Tolle, the Power Now. Sure, yeah, yeah, you read that?

I have, yes.

Okay, so untethered soul is for me, it's that and so much more. It's a great book. So, I don't know if you had another question. So I think, so I'll reframe that. It's that one. But if it was one specific question, I'd love for people to say, how do you be the observer of your thoughts? And that's something.

How do you?

Yeah, and that's something I would, I would, the only reason I say this is because I've been obsessed with it for the last three years, because I want to be the observer of thoughts immediately and I'm not there yet, I want it to trigger because when you're having a bad day, an angst day, a stressful day, you feel off or overwhelmed, most of the time it's just the thoughts we're having in that particular day and when you can look back and view those thoughts, you can make a decision to throw them out or not let that spin you up or feel it for 10 minutes and then throw it out but when you leave them there, they just linger. And the more I've become aware of my thoughts, the more I've evolved as a person. So again, I'm sitting here because my daughter, you're probably bored to death, hun. Love you. She's doing great over there. I'm gonna tell a story about her. I am trying to observe my thoughts as they happen. So I don't know if she'll remember this, but we were, and I'm sharing this as my story, but I want you to put yourself in these shoes. This could be your husband, your wife, your kids, your co-worker, your partner. people you do business with, employer, employees. But we're at breakfast and breakfast is really important to our family. We have breakfast every single day and I cook for them most of the time. And so we sit at breakfast and try to have conversations about gratitude and all this kind of stuff. And my son, Brody, was obsessed with these crayons. And they were like these crazy colors. They weren't red. They were like aqua blue, marine, something. So I'm sitting there using them and I pull it out. I go, God, this is a cool color and he names it. I'm telling you for a reason. So I pull out another. He names all, I was at 25 or 50 in that pack. So he names all of them, these big long names. I'm like, dude, what an incredible gift. I couldn't memorize these if I spent a month trying. It's not how my brain thinks. But that's him. He's this structured, organized kid. So Bree, she says to me, I can do that. So I don't know if you remember this, honey, but she studied it. And like five minutes later on the second one, she didn't remember. I'm like, we're all blessed with different gifts. I couldn't remember. He does that. My daughter is the inventor. She comes up with ideas that are real, not kid inventions. She's going to be a ma... She's going to be the visionary. My son's going to be the implementer. If you ever read Rocket Fuel, that's the two kids I have. I have an implementer and a visionary, right? So when she tried all of a sudden, she got upset and started almost crying and she said, because there was so much attention going to my son. Of course. And she says, Dad, it's because you spend more time with Brody than me in the mornings. And I remember, Just having the immediate thought that may have came from my dad or the way I was brought up and I said to her, Bree, don't lie to me and don't lie to yourself. That's not true. I work my butt off to be completely equal and you're telling yourself a lie. It's not a good story. And I went on this rant and she tucked it up. She stopped tears. She tucked up. It was the first time ever that she left the house without kissing me goodbye ever. And I'm like, well, she just got to learn that lesson. And she left for about a half hour. And I like it hit me like a ton of bricks. Like I observed that thought I had and what I basically told my daughter is that I didn't give a shit about her feelings. That it didn't matter how she felt. That dad was right, tuck it down. I said if she was married to a man and I watched her try to tell her husband about her feelings, how she was feeling and he basically told her to shut up and tuck it down. I'd have a talk with that dude if he's married to my daughter and I treated my daughter that way. I got in my car because I only because I'm sharing this because I practiced trying to observe what's going on. Why am I feeling this way? What is this thought I'm having? Step back, look at it. When I stepped back and looked at it, I knew I screwed up. I drove the school 100 miles an hour. Even if you were right. Even if I was right. No, I might have been right that I keep equal time. Yes. But I didn't acknowledge her feelings. Exactly. I didn't acknowledge her feelings. I mean, that's the gift of selling. It's not what people need. It's what they want and how they feel, right? So I told her her feelings were off. I drove to her school 100 miles an hour. You were at chapel. Do you remember I came and got you out of chapel? I got her out of chapel and I walked her outside and I said, Dad screwed up. I said, I may have been right in context, but I wasn't right in telling you your emotions mean something, your feelings mean something. And we had a great talk. We hugged, we kissed her and I had the best relationship in the world. And I left and I felt amazing and she felt amazing. And I never would have caught that if I wasn't observing my thoughts. So I say that story about my family, my daughter sitting here right now, but who are you not, you know, what thoughts are clouding your judgment in a marriage or in a relationship or in your partnership or trying to get a raise or taking your life to another level, whatever it is in your life, most of the time it's those thoughts that are messing with us. And if you can observe them, you can adjust them.

Amazing, man. I've got a few final questions for you. This has been great. This one's called the Three Truths.

Okay.

So it's many, many years down the line. You've achieved everything you want, but it's your last day. It's your last day here. Okay? And you know it's the last day. Your whole family is there, friends, everything. For whatever reason, all your books have been erased from time. I know you've sold hundreds of millions of them at this point. They're all gone.

Okay.

And someone in your family comes up and says, I have a piece of paper and a pen. And all you get to do is write down three things you know to be true about everything you've experienced in your life. the three simple truths or the three lessons that is all we would remember you by physically. All the stuff in the books is gone. What would be the three truths for you?

Wow, what a great question. I'm glad I didn't know that one in advance because I would have thought about it. That's really good. I think the three truths are that it's not the objects, it's the things that we get to experience. So you by your way. I had a lot of pain as a kid which we all did. I know I thought for a time in my life that money would fix that and there's nothing more than the experience. My daughter's on her first trip with me as a business trip. This is worth millions to me. I'd give up all my books to have that. So it's the moments and the experience, not the things, is one. I would say, that I lived true. Okay, this is a really good question. Sorry.

It's all good.

But I would say success is easier than people think. Like, I I think I, like, there's a lot of days I'm like, man, when is everybody gonna figure out I'm not that smart? I'm just being honest. I literally, for years, I would say people are gonna feel I'm not that smart. I'm just enthusiastic and. And, you know, and I. the momentum. And so I would say that that truth is don't be over prepared, be overly enthusiastic and committed. And I would say last is that I found a way to let thoughts be things, not who I am. If thoughts can be automatically a thing, but not who I am in my soul, then I lived a good life.

Those are great truths. Thank you. Before I ask the final question, I want to acknowledge you for a moment, Dean, for your incredible generosity and your enthusiasm for wanting to impact so many people.

Thank you.

From a guy that has gone through so much pain and suffering to a person who's led a life of service and constantly pushing the envelope and showing what's possible for people like me who are dyslexic as well and who barely, you know, got through high school and college myself, seven years of college. You're such an inspiration. Every time I see your message or see you in person, you're always smiling and happy and and want to give to people.

Thank you. So I want to acknowledge you for all those gifts. Thank you. And I give that back. That's why I'm here, because I love what you're doing and then don't stop, keep pushing.

No matter what it takes, get it out there. I appreciate it. Thank you, man. Appreciate you. We have one final question, but make.

Sure you guys go get Millionaire Success Habits. Go get the book.

Where's the link for it again?

Of course it's on iTunes, but we.

Set up a special link at MSHBook.com. MSHBook.com. Millionaire Success Habits.

MSHBook.com.

Awesome. We'll have that linked up in the show notes. And where do you like to hang out the most online?

Do you spend time on social media at all yourself? Not much.

A little bit on Facebook, a little bit on Instagram. Okay. We'll link it up there in the show notes as well.

And the final question is, what's your definition of greatness? Just going at it full tilt boogie, a buddy of mine used to say when I was in high school. He used to say when he was playing football if he had a great day, he goes, and I was full tilt boogie. I don't even know what that means.

Means.

But I think definition of greatness is just knowing that you gave it your all. And I think so many people on that last, when you're 90 years old and you look back, if you say, if you don't, if you didn't give it your all, I think that's going to be one of those things. Like, I had one shot at this. Why didn't I just go for it? Why didn't I say yes? Why didn't I finally say no?

So I think greatness is just freaking.

Putting the pedal to the metal. Before we continue this video, make sure to subscribe below and turn on the notification bell right now so you don't miss out on these great videos every single day. What would you say are three secrets that millionaires who have it all have?

What.

Have they figured out to become a millionaire? To have the love, to have the family, to have it all?

Yeah.

And, and the impact, everything, doing the things they love. What are the secrets? You know, you've got all these habits, but what is the real secret that's different than the actionable habits? Maybe it's a belief, maybe it's a way of thinking, maybe it's a good.

Question, the self-education side of things. What is that? So I would say, well, because I would bet to say there's not one person listening that would take a salary of 5 million a year, but it was impossible to have love or take a salary for 5 million a year, but you couldn't see your husband or your wife, right? Or be unhappy, like money without fulfillment is useless. It's probably the biggest lie the world is told, right? And I know you read Millionaire Success Habits. Yeah, it's great. It's millionaire success habits, but it's really life success habits, right? Sure, sure. It's like when people start going like, oh, I could make more money this way, but this is really, I can fix my life. I'll feel better, right? So I think one, it's a really great question. I wasn't prepared for it, but I know for a fact some of them. One of them is people that, I mean, whatever you focus on, whatever gets your attention gets results. If you're listening right now and you're in great shape, it means your body is getting attention, you're eating the right food, you're working out. If your company's doing amazing, you have.

Focus.

Attention and hunger. I mean, that's a great one too, is you have hunger for that business, you have hunger to be in great shape. If you have a romantic passionate love and relationship for 15 years, it gets your focus, it gets your attention, you don't ignore it. So the one thing that I've seen is if you think of all the habits someone can have is someone who's successful in every way or in a lot of ways, not just wealthy but overweight and unhealthy. I mean, you know, overweight and unhealthy is they really know what's important and they say no to all the things that complicate that. So I don't want to go down this too far, but I make myself a not to do list all the time, Louis, and I obsess on knowing what I really want. Most times people that are living with suffering or stress or worry, most of their life is focused on what they don't want. I don't want this employee to be annoying anymore. I don't want this to happen. I don't want this president anymore. I don't, I don't, I don't. and they don't have enough of knowing in crystal clear clarity where it is they want to go. So you ask me one thing in common, the most successful people I know, if you got them in an elevator and say, Hey man, what's the next year of your life look like? Bam, bam. You know this from all your interviews. Oh, we're doing this, we're starting this new company, we're doing this. You ask somebody who's struggling or not happy, they'll tell you what they don't want. Even if you ask them, and anybody listening, you could do this. Ask somebody who's not doing well what they want out of life, and they'll tell you what they they don't want. They go, you know what? I don't want this damn job anymore, even though you asked them what they want. So I think that's someone who's not doing well.

Not doing well. So I really believe that I don't.

Want to be broke. I don't want to be broke. I don't want to be in this shit ass relationship. She doesn't give me hope or he doesn't listen to me. I don't want to be in this job where everybody takes him. It's like, but what do you really want? Man, I just don't want to worry about money anymore. It's like, wow. But as somebody who's successful in a.

Lot of areas of life, like, oh.

Man, I want to get my new company off the ground. I want to get in better shape. They know where it is they want to go. So I would say, Because then they.

Can figure out, okay, what are the steps to getting there? How do I do that?

Right. So, I guess the longer answer to a short question, because you asked for three, is if you really know where you want, you point your ship in that direction and successful people start saying no to all the things that don't serve them going in that direction. If it doesn't serve God, it doesn't serve a bigger version of you, it doesn't serve more income, a better relationship, it doesn't serve your health, Successful people know how to say, I'm not doing it. Or someone talks in their life, you're gone.

They're not eating the sugar, they're not.

Drinking, they're not doing those things. And literally when you do that in all areas of life, where do I want to go with my health? Okay, anything that doesn't serve that, I'm not doing it. Where do I want to go with my income? Okay, I'm going to focus on that. I'm going to point my ship in that direction. If it doesn't match, I'm throwing it away. Where do I want with my intimacy and my passion? Figure out, read the books, gain the capability. So that's one.

Uhh.

Number two, number two is, this is going to be the simplest one, but I really, it's gonna be so simple. You're gonna, listeners can go, oh, this guy's a freaking genius.

Secrets, yeah.

Is.

Focus on the things that work in your life and be the observer of the things at work. You come home in your relationship and you say something and your wife or your husband lights up. like acknowledge that and do more of it. Like this is gonna be the simplest answer you've ever heard. And then on the opposite side, acknowledge what doesn't work in your life and do less of it or change it. And I as simple as that sounds, I learned that through marketing. I love to market because I know if I can get my book in people's hands, if I get my courses in people's hands, they come to my workshops, they come to my master classes, they come to my masterminds, I can change the life. I can't change your life if I don't get them in. So marketing isn't one of those things I have to do. It's a must because I get to change your life the moment you give me a credit card. Give me a credit card to buy my book. You read it. Your life is altered. So with that, with that feeling, like I went in so many different directions. I lost my train of thought there.

Go back.

Focus on what you want and observe.

Yeah.

So observe what you don't want.

Right.

So. I learned that, that's what, that's what thank you for reminding me that is I was going to go down a marketing job. But what I got so good at marketing, there's so many of like, what's the color website? Do you use an arrow? What's the opt-in? What's the clothes? How did you anchor? What's the hook? What's like, all I know with marketing is I love being transparent and enthusiastic. But the last thing is I've obsessed on what works in my marketing and I get feedback. I've read probably a hundred thousand comments. because tens of thousands of comments because I read and I hear what people's fears are. I hear what they like about my stuff. I hear what they don't. And when I see a bunch of people telling me what they like, here's the brilliant Dean Graziosi. I do more of it. Yeah. And when they tell me this didn't work, it was complicated, I was a little confused, the brilliance comes out again. I do less of it. And I realize successful people do that in all areas of your life. If having three drinks at night Makes me not get up in the morning to go to the gym and the gym makes me feel good. I'll have FOMO of not going to the gym. I'm going to do less of that three hour drinking rather than quitting the gym so I can get there because.

That makes it so I'm doing less.

Of what hurts me, more of what works. That's the same process of thinking living life the hard way is easy and living life the easy way is hard.

Oh, interesting.

So, I mean, when you're hungry, just grab McDonald's. It tastes good.

It's easy.

It's quick. Right, that's easy. Cheap, yeah. But you could end up with diabetes, dying young, not looking good, not being healthy, not getting the love you want because you look like shit. Just let's be honest. Yeah. Going and eating the right food, eating organic, going to the gym at five o'clock in the morning is hard. But I look at my dad. My dad's been eating healthy and working out his entire life. My dad's 84. My dad's 84. I'm not kidding you. My dad looks like he's 55 years old. Wow. No exact, no. I'm not saying like, like, no hunch, no, like, the man, he runs on the trip. I mean, the guy is an anomaly, but my dad lived the hard way. He said no to all the greasy food. He got up every single day and went, has gone to the gym for the last 30 years. Like, so just think about that. It's like, focus on what works and do more of it. I know if I treat my fiance a certain way, she looks at me with love at the highest level. I acknowledge what is her love language. And I see if I do something for her, if I'm there for her, if I'm always looking at her and my eyes are on her, even if I'm across the room, she lights up. So man, I want more of that. I do more of it. So I do more of it. I see if a girl walks by and I look at her, it doesn't go so well. So I do less of that. Yeah, sure.

Right.

So as simple as that sounds, think about in your life, are you compounding what works and eliminating what doesn't?

Okay, I love it.

Yeah.

That's point number two.

And the third one, third one's real easy. It's self-education. I never stopped learning. When I was in my 20s, I cut Tony Robbins a check. he gave me wisdom, capabilities, confidence, and my life went to another level at every level. Yeah, I got. I get involved in masterminds after Tony introduced me to all these people through his power talks. Every month, a new power talk came in the mail on a CD. Yeah, man, I'd learn about Wayne Dyer, obsess on Wayne Dyer, get his courses, get his trainings, anything I could do. And I realized that every single, including you, every single successful person I know. is a part of groups, a part of masterminds, a part of self-education, learning from other people. I mean look at this weekend, look at how we all solved our problems this weekend. In moments, you bring up a how should I do this? Like this, somebody's been there and it's the collective wisdom of the room or it's someone who's already been there. And I would say in today's world, just be careful because and not knocking anybody but influencers got a weird name now. Influencers could be somebody who's run a $400 million a year company and now wants to share, an influencer could also be someone who shows a lot of fancy cars and got 2 million followers and both consider an influencer. Just model people who are already who are doing what you want to do at the highest level possible. If your Aunt Edna watched tennis her whole life, but you want to be a tennis pro, you're not going to go to Aunt Edna just because she watched. You want to go to an ex-pro. The pro. Right? So, I think, you know, self-education, it's one of the things I'm doing with my buddy Tony Robbins. It's our passion right now to make Make self-education the new norm. Because literally the other day we're having a conversation and I said, you know, without self-education we're both laughing our asses off that we'd both be just totally screwed if we didn't find this path, right? And it's funny talking to him because he's the one that got me started on the path, right? And I said, we probably would have met if I didn't find self-education. But it would have been if you were in Upstate New York and you went through a McDonald's drive-thru and I would have asked you if you wanted to supersize those fries, right? And we just laughed hard. We've been really passionate. We're working on a project together to help people extract the knowledge in their head. Let's just be honest, and I'm kind of going off on a tangent here, but the current education system is broken. And I'm not saying they won't fix it, but it's broken. It's antiquated. Technology is moving too fast. Colleges have gone up eight times while jobs and salaries have stayed flat.

Well, they're also teaching us the things that aren't serving our lives.

Forever.

Yeah.

You know, they're teaching us subjects. They're not teaching us how to.

A belief system. Right. A belief system, habits, successful traits.

Right.

The. It's just the world has changed so much and it needs. It needs to be updated. But until then, self-education should be the norm. I mean, you think about this. My. My staff, the majority of my staff right now are young as heck, but I'm not hiring people. Half of my staff don't. Haven't gone to college. I have a 19 year old kid running my social media ad spend. He spends a couple hundred thousand a week every week. He's 19. I have a 22 year old doing everything on YouTube. We're killing it on YouTube. I have all these young kids and how I hired them because I'm in this phase of my life is I didn't care where they went to school or if they went to school and I didn't care if they ever worked before. All I wanted to know is, did they, was self-education a part of their life? Did they read the same books, do the same courses, as I did. Were they a players and were they teachable? And if that was, I'd hire them. I just hire a consultant to come in, train them for a day, two days a week, and then let them go. I think I had the best staff on the planet, and most of those kids would have been Misfits in corporate America. So Tony and I want to share, like, the answer to that is in everybody's list. Like, right now, if you're listening, the answer to fix this problem is in your head, because The world has got so niche that there's people having workshops on how to cut a fade, how to cut a fade in a hair and a barber instead of just making money cutting hair. He's making a fortune every month teaching other people how to do it. Everybody has an expertise and what Tony and I want to do is help the world unlock it, learn how to share it and get paid for it. Here's a crazy stat that an industry that didn't even exist not that long ago, the self-education business. this is a $355 million a day industry. And I just read an article where it's expected to double in the next two years. The world is realizing that I can go to school and then learn from somebody, or I went to school 20 years ago and it's not serving me. I'm not even in that field. You go to school, learn from somebody, get 30 years of experience, then hopefully get a promotion, or you can leapfrog and learn from somebody who already has the experience if they can just extract it and share like I look at our what we've learned, like a skill and expertise, a hobby, whatever it is. If it's like a hard drive that builds up value, if you wouldn't throw that hard drive away after 20 years or 10 years or five years of accumulating knowledge, you can throw away a multi-million dollar hard drive. I think people should feel that way about their thoughts, their skills, their expertise. Like if you have a knowledge, if it took you a year or two or three to figure something out, you should be obligated to extract it. But here's the cool part. There's a process to extract it. Share it with people and get paid. It's a $355 million industry. When Tony and I started, I mean Tony started way before me, but I'm over 20 years in this. It wasn't that cool, but it is now. It's why people listen to your podcast. They want new capabilities.

Most people's best thinking got them where they are. I don't know if that was confusing. No, that's great. I mean it's the reason why I started in School of Greatness because I felt like when I got started in business, when I was on my sister's couch, I didn't know the answers, but I knew that school didn't teach me the answers, and I needed to go seek them out. So I started seeking out mentors who had the answers, and I was kind of masterminding on my own one-on-one with people when I was 23, 24 years old on my sister's couch. Then I remember they helped me get into business, like these ideas from these mentors. Yeah, they coached me. and I had the coachability and the desire. So I was hungry for it. They coached me to getting into business and launching it. I remember everything shifted when I joined my first mastermind. It was 2009 and 10 years ago. And I remember my business did about a half a million in sales for 12 months, 12 months before this. Then I went to the first mastermind. The next month I made a quarter million dollars from the mastermind. from connecting with a few people, from the insights, from the knowledge I gained. I was like, wow, I can save so much time and money if you tell by doing this one thing. And I've been a part of masterminds for the last 10 years. We just came back from one that is going to help our businesses and everything for the next three, four or five years to come from what we learned in two days. And so what are you and Tony Robbins doing then with this project? How can we get involved?

Yeah, yeah. So, here's the thing. If you're an expert, you have a skill, you have knowledge, you're in this business. Like as you're hearing this, like imagine learning from Tony and I don't think there's two people more capable. He's in 42 years, I'm in 21. We got 63 years of knowledge in this business. But if you're listening and you're already in this business, you're like, Hey, I want to learn from these guys. And what we're teaching people to do in a blueprint is how to extract your knowledge and teach it in a way that's congruent whether and whether you want to teach it online, or in person through like a workshop or an online Zoom call or a mastermind or if you want to build a community. I mean in today's world, building a community and bringing like-minded people together creates massive revenue. That's where this $355 million a day. So, if you're already in this space, you're going to want and we created a link if you guys want. It's greatnesslink.com. Tony and I are doing and Tony hasn't done something like this in over 15 years. We're doing a special online training and you're everybody listen right now, you can register go to greatnesslink.com and register, get the time, show up 15 minutes early because there's going to be a live chat.

So you and Tony are going to be teaching something.

Yes, what are you teaching? We're going to teach people how to extract their knowledge but this is why I want everybody listen right now, how to extract their knowledge and share it, make an impact on the world, everybody wants to make an impact including you and I and everybody listening. Imagine making an impact and get paid. But who I really want to listen right now, this is real. I mean, people are in the business already know but this is for anybody right now if you're listening and want to make additional revenue. If you'd love to make an impact on the world, you need to come hang out with Tony and I because what most people don't realize is that this is an industry. If you're an expert, you should extract your knowledge, learn how to share it and learn how to profit. But here's the thing, it's for everyone who wants to make more money and make an impact because if you look at We're going to teach you how to be the reporter of knowledge. Think about this. Tony wrote one of the most successful finance books in the history of the world. Money Master the Game. Big Monster Read. Book went crazy.

Tony's not a finance guy.

He was a porter. He curated the information. He curated the information. He was the reporter of the information and he was able to share it and make a massive profit. I was on stage at my event and I said, Hey, if I never did a real estate deal in my life, Who in this room would pay me to come to a virtual workshop and showing you how to do real estate? You know, thousands of people, not one person raised their hand. I said, okay, but what if I went and interviewed the top 10 real estate investors in America and I found their seven common denominators for success? What if I was doing a Zoom workshop on that? Who would pay me a thousand bucks to come on? The whole entire audience raised their hand. This is where our world has gone. Technology has changed. The world has changed. People are ready to pay for community, for collaboration. So whether you're the expert expert or not, you have the opportunity to profit and make an impact and help change the world. Fix education and do what Tony and I want. Make self-education the new norm.

Amazing. So, if they go to greatnesslink.com, they can learn more about this.

Yeah, they can learn more about they can, you can register, put your email and your phone, email and your name, that's it. And we'll send you a reminder right.

Before we go live. Amazing.

It's about an hour long or however. I think we'll be about Tony doesn't have a lot longer. I mean, it's gonna be... Have you ever listened to Tony? Even want him to stop talking.

Never.

No seriously, you go to Date with Destiny and you're like all of a sudden you look down it's 2 in the morning, like how did that happen? Yeah, it's amazing. Right? So we'll probably go a couple hours but if you're looking to make additional.

Money and make an impact in your life, I don't think there's anybody else that lights you up like that. I love it.

Greatnesslink.com go there right now. Greatnesslink.com this is powerful man.

This has been amazing. I'm glad you opened up about everything. And I know we were kind of all over the place but I think it went really well. And this has been amazing.

Yeah.

It's inspire a lot of people. I want to ask you a couple final questions quickly. Yeah, I asked you this last time, but I'm curious if it's changed now that you've gone through different storms in your life and out on the other side. So this is called the three truths.

Okay.

And if this was, if you're 150, 200 years old and it's your last day, you've somehow transcended age and time and you've extended your life as long as you want to be, but you've got to finalize okay, your life at some point.

Okay.

You've accomplished everything you can imagine. You've seen your kids accomplish everything that they want to accomplish. You've got the love of your life. You've got the business, the impact, everything you've ever wanted to do, it happens. And you've got no regrets. But it's the last day. Everyone's around you. Celebration. And you. You can decide when you turn off the lights.

Okay?

And you get to leave behind three things you know to be true about everything you've learned in your.

Life.

There's no more access to your success habit books and all the other books you've created. There's no more access to your content. You've got to take it with you. But you get to leave behind a piece of paper where you write down three things you know to be true about life. Anything. What would you say are your three truths?

Well, I remember you asking me this question and I know for a fact that some might be the same, but I know it's different because the first thing that came to my mind and I've never, I don't know if I've ever said this out loud but replace envy, anger, all those emotions with compassion. I think some people think that I let people take advantage of me because I'm too soft and too easy. And I believe now in my life that things have gone so well because I found a way to replace all emotions with compassion and compassion and love win.

If you're looking for more greatness in.

Your life, make sure to check out.

This video right here. And also check out our free PDF, the Three Secrets to Unlock the Power.

Of youf Mind to Help youp Change youe Life. Download it right here.

If you don't have a goal, you suffer and then you get cruel and bitter and resentful and then you start to actively try to make the world a worse place.