Leila Hormozi says winning never feels good in the moment. The path to success is so uncomfortable that when you finally win, it feels painful. She learned to love the discomfort itself to keep going and avoid leaving potential on the table.
What is the biggest lesson you've learned about winning so much over the last couple of years that you didn't expect you would learn?
Winning never feels good in the moment. You know, it's funny, when we were growing our first business, people would come to me and they would say, Congratulations, like you've had such fast growth. And I remember I would have this internal, like, have I? Because it's been so painful. And I think that the reason that winning is not for everybody is because winning is hard. and the entire process up until you win, you're doing hard things over and over and over again. And so you're constantly in a state of discomfort. What I've had to do in order to keep winning is I've had to learn to love the process of being uncomfortable. And so for me, what it is about though is like, how can I get to the end of my life knowing that I haven't left potential on the table?
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