Lewis HowesYour Personal 24/7 Greatness Coach

The first success principle in the world.

10 Apr 2026 · 1 min

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In this brief motivational monologue, the speaker introduces what he calls the first success principle ever: the "Be, Do, Have" framework. He explains that who you become (Be) determines what you can do, and what you do determines what you have. The speaker emphasizes a causal chain—identity leads to actions, which lead to results—and suggests that expanding one’s sense of self enables greater actions and consequently greater possessions or achievements. The message is presented with enthusiastic, rhythmic phrasing to inspire listeners to adopt this mindset.

Chapters

Here's the first success principle in the history of the world. You ready? Be, do, have. Wow. Don't be, can't do. Wow. Can't do, can't have. Watch this. It gets better. Be a little, do a little, do a little, have a little. But everybody can get excited now. If you'll be a lot, you can do a lot. If you'll do a lot, you can have a lot. Wow. Because everything that you have is the result of what you have done, and everything that you will have is the result of what you will do. And everything you will do is the result of who you are becoming right now. That's so powerful.