Lewis Howes says launching a business is like running experiments. Form a hypothesis, test it cheaply, watch what happens, then double down or pivot. His team tested a new product with a simple landing page and waiting list on LinkedIn, expecting 150 sign-ups. They got 750.
What's the mindset of someone who can succeed at launching a business? The mindset is curiosity. So it's all about conducting fast and cheap experiments. You're trying to have a dance with the marketplace, come up with a bit of a hypothesis like a scientist would and you see what the market, how the market responds and then if you get a good response, you double down on it. And if the response is not so great, you adapt and you change. So you got to stay curious. You got to be a bit like a scientist. My team came to me and they said we want to build a new piece of technology as a product. I don't necessarily want to launch a new product. And they said, well, can we test it? And I said, okay, let's test. We put up a landing page that was called a waiting list. I put a post on my LinkedIn, 750 people filled it in. I was expecting 150.
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