The ONLY WAY To Manifest Abundance, SUCCESS & HAPPINESS Into Your Life! | Scooter Braun

I've been able to be a part of so many great companies investing wise because I wasn't afraid to lose the money. Really? I always told myself, I believe in this, but if it goes to zero, I'm okay.

How do you get to that place though? I think you gotta have a dream.

The School of Greatness.

Really?

Yeah.

Please welcome Lewis Howes. I'm curious, so you gotta start with your three biggest lessons, business, personal, spiritual of the last couple of years to start it then. What is the biggest awakenings, biggest eye-opening things that have happen for you to you in these areas of your life?

-So, which one first?

-Business.

-Okay. Funny enough, the business lesson that I got over the last couple years that was the most significant happened because my life got taken away from business for the first time in 20 years. My personal life became such a priority. My spirituality grew from me doing self-work. And because of things in my personal life, I decided to step away from business for the first time and really focus on my personal life. instead of looking at it as oh balance balance or what I like to say harmonize because I don't think you should have to weigh one versus the other. I had a decision to make. I was going through a very tough time and friends had recommended me to go to this place Hoffman that you and I have discussed before. Hoffman Process has been around for a very long time. Yeah. And I was kind of like lost.

Lost in what way? Internally, spiritually, personally.

I was going through stuff in my personal life. that I was confused. I couldn't understand what was happening. And I hadn't done the work yet to have the foundation to handle it, to be honest with you. So I was really lost. I got depressed and I hit a level of depression that I had never hit in my entire life because I couldn't fix it. I couldn't find the answers. And a couple friends recommended Hoffman, which I had avoided for four years. I was like, what do I need this place for? I had a good childhood. Like, I've had friends who suffered and you you know, gone through stuff like I was fine. And in this confusion, I finally just surrendered to this idea of I'm gonna go to this place. And when I called up, my friend connected me with this amazing woman, Liza, who runs the Hoffman Process. And we got on the phone, she said, I can take you in three weeks to our next process, October 24th, 2020. And I started to laugh because that was the release of my client and like family to me, Ariana Grande's album. and I'm thinking, this is my biggest album release of the year.

There's no way I can't be there.

This is what I do. I can't leave. And I started laughing in the parking lot of one of Ariana's music videos, and I started laughing out loud. No one was even around me. And I just looked up at the sky and I said, okay, God. Okay, Universe. I see what you're doing here. I can choose to stay on this path that I've been on that's very successful, but now I've hit this wall, and I'm depressed, and I'm. hurt and I'm alone or I can choose me for the first time, truly me, be selfish about it and leave. And I went to Arianna and I told her and she said to me, you, were there for me in many different times. It's time for me to be there for you. You should go. And I went and that week changed my life. I realized that I had built Scooter Braun since I was 18 years old because I didn't think Scott was strong enough in the world.

Wow.

And I didn't know that. That was a subconscious thing from my childhood. And it wasn't like I didn't have wonderful parents, I do, but they passed on to me what had happened to them. Like that's what we do as parents. One day I hope my kids go and do this process, and when they come to me, I'm gonna say, thank you for finishing the work that I didn't get to. You know, thank you for fixing things that I wasn't able to address. And when I came back, I started to get answers to that darkness. But I wasn't depressed this time.

Interesting.

I was at peace because I went back and got little Scott. I would left him for so long that when the foundation of this story, I had told myself of what my life was going to be, what Scooter Braun was going to become, when that foundation was cracking, I didn't know what to do. Because I was so invested in a story of my own manifestation, my own will, that the universe was saying, oh no, Now we're gonna show you who's really in charge and you're gonna have to learn to surrender to this and actually understand what life is about. And Hoffman was the beginning of a very deep transformation for me. I never loved my name Scott since I was seven. Why not? I don't know. I now know I was because I didn't trust Scott. Scott I felt was a popular kid and played sports and was fun and cool and everything else but deep down was highly insecure because he was overpowered as a kid. And the-- you- felt powerless. I felt powerless at times.

Gotcha.

Okay. And I felt transactional love from people who actually loved me unconditionally. But they were doing what happened to them. They were doing what they were taught.

Repeating a pattern.

Exactly. And by doing that, I created deep empathy and deeper love for those people in my life. But also, I went and got that kid and said, Hey, you created Scooter. You were actually strong enough the entire time. And I loved my name again for the first time since I was seven.

Wow.

And I realized that Scooter was a part of me. But Scott had to be in charge again.

Ooh, gosh, this is so fascinating. I think I saw you a couple of months ago at your new place. I believe I showed you my phone. I still have it. It's out there. On my phone, I have a photo of myself when I was about six. Shortly after I was sexually abused by a man that I didn't know. And for years, I had abandoned the inner child inside of me, the little Louis, right?

Exactly.

And I've been going through my own process over the last couple years of kind of reconnecting, reclaiming, getting the power back, and being like, I'm here for you. I got you. Holding the little Louis inside of me, the little Scott inside of you, and developing a new relationship and integrating this healing process. And I'm so glad that you're in the process as well and talking about it because if this was us 10 years ago talking about this on a podcast, people would have been like, who are these guys? They're crazy talking about little Lewis, little.

Scott, you know, in their child work. You and I weren't ready to do that. We come up with this athlete, male, masculine, don't show your fears, don't show your hurt, overcome, which is by the way important.

Which helped us get to certain places.

And by the way, it needed to be part of that journey. And I also think that telling someone to overcome things and toughen up is important. However, the entire conversation needs to be had and you need to know that you're enough. You know, I was reading this other book, Fifth Agreement, and it was talking about this lie that we're told, hey, nobody's perfect, but we actually are. Your image is perfect. My image is perfect. You lose a limb, you're still perfect. You mess up, you're still perfect. That's perfectly part of your journey. You are perfectly imperfect. You know, and where this all led me, interesting, because I said the first thing was business. I had the best year of my life in business not working.

Wow.

When I stepped away, now it wasn't like it came out of nowhere.

I had had- you-'ve been building momentum for years.

I've been building momentum for years, but I think what the universe was trying to say to me was, you think you can't walk away. You think you can't step away and take care of you, but we're actually gonna show you that when you step away, We were always in charge. The idea that what happened to me in my life was because of me is ridiculous. It's statistically impossible what happened to me in my life. From the day I was born, someone would look and say, this is statistically impossible. You mean statistically impossible, meaning like the.

Opportunities that you were able to manifest and create. If you were to look at a.

Career in the business. Louis, if you were to look at me and you. Yeah. From the day we were born and someone's gonna say, this person's gonna end up here. and this person's gonna end up here. And they brought a statistician, and he'd say the odds are very, very small. Right, right. Yet we thought it was us. Because we go through life, I'm manifesting this. And yes, your willpower and your free will plays a very large role, but the universe plays a bigger role. There's 13 billion years of this universe moving without us, always being able to survive and move on. Yet we come into the world as individuals and go, it's 'cause of me. I did this. Well, guess what? I'm born in 1981 in New York City. First person in my family born in this country. I won the lottery. I won the lottery of privilege being born in this country at that time. I should recognize that. It doesn't mean I don't work hard. It doesn't mean I don't earn things. But I should admit that the universe gave me certain things that gave me advantages. and I should acknowledge other people that don't have those advantages and show them respect and also acknowledge the universe that it's doing this for me. And that's what happened for me in business. I had this amazing year where I stepped away and I started to learn surrender. And then it led me to my personal life of you got to surrender. And I struggle with that. But my spirituality grew and grew. And you, you know this, I did ayahuasca in the last two years. I did Ma in the last two years, I went to Sedona and worked with amazing healers and did incredible breath work where I actually went deeper than I did on ayahuasca on my own breath. Really? Which was-- Without plant medicine. Without plant medicine, I went deeper on.

My own breath with this amazing teacher. I mean, this is a whole other subject. This is why I think that we.

Don'T necessarily need plant medicines in order to go as deep as we want to go.

We do not. It doesn't mean that you can't use them.

I think they can still be powerful.

But I think you can do it without it as well.

I can tell you, I was not expecting it. I thought we were doing some breath work.

You're like hallucinating.

Fully hallucinating. And we started doing this breath work and he had warned me that my hands would turn like raptors over oxygenating. And I was like, oh, like getting through it. But funny enough, because I had done plant medicine, I understood what was happening to me. And I was able to navigate it better because I had done plant medicine. and then I had what could only be described as really a DMT dump from my own breath that was massive and I was fully hallucinating. I had a massive healing and an understanding.

What's the biggest lesson you learned from plant medicine work but then also breath work, the intense breath work you did?

I call it more of a spiritual breath work experience probably. I think the plant medicine was the first time I understood that I have trauma from my childhood and that I'm allowed to acknowledge it and that we all have it. No one gets way unscathed. It doesn't mean that someone did something malicious to you or anything else, but we all have, even we interpret things as a child that are different from the reality because we don't have that rational thought yet.

When was the first time you acknowledged you had trauma in your life?

I did Maa before I went to Hoffman.

Really?

And it was 45 minutes, I found out the next day I was uncontrollably shaking because I was working through that trauma, but I was able to actually, through the plant medicine, understand it and have a deep healing and I acknowledged it, but I think the beautiful thing about the Hoffman process was when you're in plant medicine, you're not here. You've done it.

You're in a different world. I've never done plant medicine. Oh, really?

I've done emotional intelligence training like Hoffman.

So, plant medicine brings you to another plane.

We have many friends who've done it, yes. And with Hoffman, I think doing the work here was really important. I think the breath work was kind of the same thing. I think the breath work, I really struggled with this idea of surrender. With the plant medicine, it helped me surrender.

You had to, at some point.

You had to. But then you come into your real life and I'm not built to surrender. I'm someone who makes it happen. So this idea of surrender also to me in my programming was giving up. And I would do it for a little while, but then I'd be like, But no, I gotta. And one of my teachers said something really beautiful to me. He said, Yes, you're trying to make things happen because you see things others may not see and you love them. But also, part of you is fearful that if you give someone else the space, they won't choose you. They won't see you. They won't agree with you. And that's okay. And I had an amazing teacher named Chess in Sedona. And before we talked, we talked about my intentions. Before we did this breath work, which I just thought was gonna be some breathing. I was shocked by what happened.

And what was your intention?

I wanted a deeper understanding and healing. I wanted to be able to surrender. and he looked at me and he said, maybe just change the word. And he said something that changed my life forever. He said, maybe allow.

As opposed to surrender, allow.

He said, because you're choosing to surrender. You're allowing it. Why don't you just allow? Still your choice.

Right.

And when he did that, everything changed for me. I think life is a lot about allowing, you know, about understanding that you might exert your will on something, but if it doesn't go your way, doesn't necessarily mean it was supposed to. Another friend sent me something I love. He said, Rejection is God's protection. Which I loved. This idea that you get rejected and you think, oh, we've all had it in our lives. Oh, man, I wish that went that way. And then a week later, something happens, and if that didn't, you're like, Thank.

Goodness it didn't go that way.

Exactly. And the universe does these things, and I want to say this to you because I'm sure people who are watching this, they'll hear my story, they'll talk about my business at certain points, and they'll be like, oh, it's easy for this guy to say. You knew me when I wasn't successful, but they're like, oh, now he's successful, so he can. I want to admit that. I have the freedom of having the time to do this self-work. I have the freedom of not having to worry about a mortgage. I have the freedom of being able to pay my medical bills. I have that freedom and I don't want to not acknowledge it. I am privileged in that respect in what has happened in my life. But I've also had the opportunity to ask one of the most successful men in history a question of what does he want? And I'm gonna say who it is 'cause he usually doesn't... People misconstrue different things. Jeff Bezos cares deeply about people. I've had an opportunity to spend time with him. He cares deeply about people. He's provided more jobs than anyone during COVID He raised minimum wage when the government wouldn't do it for all his employees. He does a lot of good for the world and because he's so successful, sometimes people want to assume certain things, but the man himself cares.

And when you ask him, what do you want? What do you say?

I got a cheat code that I want to share.

Okay.

I looked at him and I said, Jeff, what do you want? Like, one of the most commercially successful people ever. What do you want? And he told me he wanted to evolve.

Personally.

He wanted to be a better friend, a better father. He wanted to grow in intimacy. He said, I want to evolve as a human. And I realized you don't need $200 billion to do that. Because when I was at Hoffman, all walks, shapes and sizes. When I go to Sedona, all walks, shapes and sizes. It is a personal decision of choice, to choose yourself to do self-work. Yeah. And the most gratifying thing of the last two years for me is I've had a lot of success and I've had more hardship and pain than I've ever had in my entire life. Wow. But I've grown more than I've ever grown since I was a little boy.

Wow. You mentioned something in there about learning to love yourself or accept yourself.

Yeah.

Did you not Think you were lovable or did you not have think you were enough until recently?

I didn't know but yes.

Really?

Yeah, because we've done these before and if you watch my other interviews you'd say that's a very confident everything else. Here's the interesting part. Scooter was enough. Scooter was confident. Scooter was I can conquer the world. Wow. But I forgot somebody. I forgot Scott. I left him back there. Wow. And I didn't realize that if Scooter's world crumbled a little bit, because we would talk and you'd be like, Midas touch, and you had all this success, everything was rolling. So I didn't have to address the past. And when that foundation cracked, I found out a deep, deep, deep lie that was in my soul, which is, I'm not enough.

Wow.

And I'm Scott. I created something that would be enough. So when you presented me or you met me in the world, you were meeting my creation to protect me. And when that thing broke, I was left with something that I hadn't rehabilitated or looked at in a long time, which was myself.

You hadn't accepted yourself fully.

I hadn't accepted me as a kid. I had accepted a part of me. I accepted my intellect. I accepted what I had built. And By the way, I'm proud of that. I've done a lot of things in the world that I'm extremely proud of. And anyone who said things about me, I'm not gonna go into details on that, but I would say that those just aren't true. And for each their own. But I'm proud of what I've done in the world and how I've treated people. And I've definitely made mistakes like all of us, but I've never done anything malicious. But I hadn't taken care of that little boy. because that little boy didn't understand how to be taken care of. It's hard to do self-work. It's hard to look back and have empathy for those that hurt you, have empathy for yourself, that you made choices that hurt yourself. To realize that the way you saw the world and you built it to protect you might be wrong. So spiritually, that surrender and allowing was a big part of my spiritual journey. Allowing is probably the most important thing of, spiritually that's happened to me and also just believing. Like, why not? You know, like you work with a healer and he says, I'm gonna take you somewhere on your breath. Sure, let's go.

Let's go.

You know, let's try it out. And then you ask me family-wise. I think the greatest lesson I've learned is that family should have unconditional love and you shouldn't be afraid to say it. You know, like I grew up in a family with unconditional love. But I think because of certain fears and everything, my grandparents are Holocaust survivors. My dad grew up with parents who had such trauma. You know, my mom's dad died when she was 11. Her mom really had nothing. Like, they grew up with a lot of trauma in a really hard world. And I refused to see that I was getting any of that because they gave me a better life. So I just thought, oh, I'm first generation that has this good life, so I should shut up. Two generations ago was worse, then it was better. I got it the best. But no, we pass this stuff on. Rashi says the greatest trauma that we have is not our own. And I just feel like that's what I learned. I learned that I don't have to hide. I can look across, and even if people don't see, or they're afraid, or they're going through their own stuff, love people where they're at and love them unconditionally. I've had so many friends talk to me about their parents or their relationship with their siblings, and they're so mad at them. for not understanding them. But are you mad at them for not understanding? Are you mad because you're triggered by something that they're doing that you haven't settled inside yourself? Right. You know, and I've just gotten to this point where what my work is with my family is just to love unconditionally and to be okay where someone else is at and allow them to be where they're at and let them love you, you know? And when you make mistakes, 'cause you will, you'll be triggered and you'll burst and you'll screw up and you'll everything else. Just give yourself the grace of, of course, that's my human experience. Everyone in the world is suffering.

I'm allowed to suffer too.

Yeah.

You know? What's something that you say to your little Scott on a daily basis now.

That you never said before? So I do a meditation, one of my daily practices, where I talk to different parts of myself. It's actually something I learned at Hoffman and I talk to my emotional self. and sometimes that person's five, sometimes I'm 27, sometimes I'm 14. Sometimes it's right now. Sometimes it's right now, sometimes it's a bunch of them. But I always like to give them a hug, especially when it's a kid. That's so beautiful, man. You know, pick them up, hug them. Yeah. Just be like, you're enough. You know, you. You always were. You're strong. And this teacher, chess, he said something to me, really beautiful. You know, when I went in, I'd done some work with other healers in Sedona. I did a week of heal, like, working with healers. And I've decided, actually you were one of the people who inspired me, and I never got to tell you this. I saw you do Wim Hof. And I decided that, why should I just do Hoffman this one year? I should do something every year. Absolutely. One week, no phone, no emails, where I just do something for my betterment of myself. So this year I went for a week to Sedona. And I did this program, Sedona Soul Adventures, this amazing woman designs program where you can meet up with different healers.

That she knows are good.

She saw me and she's like, you,'re younger than most people who come here. Most people usually figure this out later. But I think I want to do Wim Hof next year. I want to do something to betterment myself. And when I got to this breath work session, I was of the mind of I have to kill the ego. And scooter must be my ego. I have to kill it. And when I leave here, I'm only going to be Scott. And then we started to talk. And he said, why? Look at how beautiful this life is that this part of you built. Look at how much good in the world this part of you has done. Look how many people depend on you and you depend on them. And there's a beautiful part of this. The ego has to be cleaned, not killed. You have to forgive yourself for things, these deep down secrets that you have, that you're carrying your shame. Just clean it and let it go and then love what this part of you is. However, and this is the most beautiful thing he said to me, the ego must be cleaned. But the soul is perfect. And he said, and the soul should never be humble. He said, when you get to a place where you're seeing your true soul, love it like a king, love it.

Like a queen, shine.

Yeah, like don't have any shame. Doesn't mean you're better than anybody else, but embrace yourself. Like fifth agreement talked about, you're perfect. This idea that nobody's perfect so that we can live in our shame and use it as an excuse. No, let that go. A child walks into the room and they mess up and they cry and they scream or they get into a fight with another kid. They don't come back the next day and hold a grudge. They don't even talk about what happened. They're on to the next one. And if you look at every major religion from Buddhism to Judaism to Christianity, I'm not Christian, but let me tell you something. I love learning about it. Jesus was asked, Show me God. He said, Look at the child. Every major religion says the same thing. We get away from this and then we spend like the first 40 years of our life or 50 learning, learning, learning. And then we spend the second half of our life, if we do it right, unlearning. Shedding all this stuff, cleaning it. And then getting back to the kid like you were talking about. Because it's always about that little kid not feeling enough. And it's crazy, sorry for going on a tangent, but I just want to say this. We hold a grudge with ourselves. We carry so much blame and shame. on a child.

Right.

Yet if there was a five or six year old standing in front of us, we'd be like, that has nothing to do with you. But we do it to ourselves. We carry this deep. I've heard you do so many interviews where you talk about what happened to you. But it still to this day affects you and you carry that shame a little bit. We talked about it. Like the wave will come in. And it's this constant work to tell that kid you didn't do anything. Like you were enough from day one. Absolutely.

What do you think is the biggest shame that you had to heal or are in the healing process of? Because my therapist says healing is not a one moment and you're healed once you realize it. It's an integration process over time. It's a journey of healing. What do you think is that biggest shame that you're healed or you're in the process of healing?

I blame myself for things. I'll say I've released myself. I will speak them out and no longer carry the shame. We all have things. deep, dark secrets that no one knows, but we know.

Right.

Right. We know. Oh, I did that that one time. Like, Steve, I refuse to carry those anymore.

That's good.

I refuse to be ashamed of anything that I've done because even when I've done things out of character, and these are things long time ago, they were so out of character that I hid them. I said, that wasn't me. And I don't want to be judged by anyone else because that wasn't me. So I'm not gonna tell anyone that even happened. Yeah. We all have that. And if you're saying to yourself, oh no, you got that and I don't, you're lying to yourself. We all have it. And it could be the smallest thing, could be the biggest thing, but we have them. I don't want to carry that shame anymore. However, the thing I'm working on in healing is I blame myself. I say, it's almost like a voodoo. I tell myself, if I'm being punished later on for that, and I knew it was going to come, I'm carrying it. And instead of doing what I actually know, which is, There's no such thing as a punishment. I think the best way to explain this, the story of Adam and Eve. When we're kids, we're told they were punished. They bit the apple, they listened to the snake, and they were cast out, punished. But God's supposed to be like a parent to us, right? I have three beautiful kids now. Think I've ever punished my kid because I'm mad at them?

No, because you love them.

I love them, and I'm trying to show them something they don't understand yet. I'm trying to teach them something. A punishment is actually a lesson. Same thing with the universe and with God. He didn't cast us out. He didn't punish us. He said, oh, I have to give you a human experience so you understand that you were beautiful naked. I need you to go out there and understand what shame is and releasing shame so you have perspective that you were always enough right here. So you can appreciate this. and that's what I'm working on. I'm working on letting go of my blame and my shame for everything in my life as if I can control them and understand that everything is a gift. Yeah. And it's easy for me to say, but then those demons, they come in and you work through it.

And where do you feel the most naked in your life currently?

My family life. Yeah. You know, it's like, it's funny, like in the last couple years, I've been attacked publicly in my business life. First time that's happened. It was interesting. It was like before, it was like, Nothing. It was only good stuff. And then overnight that changed. And it was an interesting lesson because at first you can choose to be angry, you can choose this, oh, that's not true, or all this other stuff. But you can choose to say, what role did I play in this moment? What role did I play in this coming about? Was I arrogant enough to think this wasn't gonna happen? And where I choose to look at in business is I've kind of released that of like, okay, it is what it is. but I also know that it isn't true. And I'm loved by so many people in my business life, and I have great relationships. And when other people are saying something about me, usually it has more to do with them or a story that they know that isn't my story. But when I did my most recent deal with my company, I took those lessons. And what I realized is I need to include every single person in the success so that everyone feels good. There can't be seven out of ten that feel good. Ten out of ten have to feel good.

So I've known you for, I think, eight or nine years, I think. I think we met originally in South by Southwest in Austin, which would be this week, like nine years or something. Maybe it was ten years ago, I can't remember. But Adam, your brother, introduced us. Yeah, we played ball. And I've known you and seen your career and your growth and, you know, the things that you've done in business for the last nine years. and you were extremely talented and on the rise then, but you weren't worth as much as you are now, obviously, financially. And you did many deals over the last nine years, right? There were many deals you did a certain way. And then now it's public that you just sold your company for over a billion dollars to the-- what's the brand? HYBE, is it?

HYBE.

HYBE, which kind of owns the K-pop conglomerates and all that stuff.

Sherman Brink, great guy. Yeah.

And so you had been building for years. What were the ways that you were doing deals before versus the way that you did them now? Because I also know that you gave 50 million of stock to your own employees once you did this deal, which I'm not sure if you did something like that before.

Well, I never sold the company before. I'd sold pieces here and they bought it back and stuff and sold other things. I think in the past, I had done deals where some people knew what was going on and other people didn't. Meaning like some people knew like what the deal was.

Yeah, exactly. Like for example, when I gave stock.

Away, when I gave some of my stock away, I gave it to my artists and my employees and former employees and friends who helped me get there. And former employees and friends.

Yeah. Wow.

It was just people who helped me build the company. For example, Kenny Hamilton, right? Great guy. Hasn't been part of the company in years.

Right.

But he was a part of it. Right. And then you have artists like Justin and Ariana and Demi and Jay Balvin and all these people, Tory Kelly, who've been there.

So you gave them a piece too.

Yeah. Wow. And the reason is as follows. When I had done other transactions in the past, what I learned from them when people got upset, where I was assuming that I would have an opportunity after the deal was done to sit down and be like, I'm excited to work together. this was the vision of why I did this. But that didn't happen. And I thought to myself, when I do this deal, before I close it, I'm going to go to every single person that this might affect and I am going to make them a part of this in a positive way.

That's cool.

Because I want them to feel a part of this success, whether they are here still or not. If they were just a part of the journey, I want them to look and say, I feel good. I was a part of this family.

That's cool.

And You can choose when people don't agree with you to say, screw them, or you can choose to say, what can I learn from this? I always look at the story of Joseph in the Technicolor Dreamcoat. You know, his brothers were jealous that he was his dad's favorite, so they pretended that he had died and actually sold him into slavery. Later on, really hard life, in and out of jails. He was a seer. The Pharaoh of Egypt hears this seer in the jail. They bring him out and with the famine, he tells the Pharaoh what to do, he becomes number two to the Pharaoh.

Right.

It's crazy. I mean, this guy was one of the most powerful people ever at that time. And then his brothers come into Egypt, trying to do some business, and he sees them and he has them arrested, knowing the rest of the family would come. And he brings them in front of, they're like, why are we in front of the number two guy? They're so scared. And he says, you don't recognize me, but I'm your brother Joseph. Wow. And they're like, we are screwed. We destroyed this guy. We sold him into slavery. And he said, if it wasn't for you and what you did, I would have not had the hardships and the life and learning that I had, and I wouldn't be here. So I'm not gonna hurt you. I'm actually going to take care of you and your families forever.

Oh my gosh.

And it's just how you choose to look at life. You know, I'm grateful to those that hurt me. I'm grateful and I have to acknowledge that in some ways people feel hurt by me. It doesn't mean that I did it on purpose. It doesn't mean that they're trying to hurt me on purpose. But I'm grateful for the role that they play in my journey. And trust me, there are times and certain people that I'm like, you know, like that fire comes out. It doesn't mean I gotta be best friends with them. I don't have to take care of their families. But it doesn't mean I have to hold that hatred in my heart. and it doesn't mean I have to look at them and say, oh, you wronged me. No, you did something that helped me in my growth.

Absolutely.

You know, so.

You can appreciate it even though you don't need to be best friends with someone.

Yeah, I could just say, I can choose to not carry that. And. And when it goes to my family, I want to give that to my kids. Like, my kids are my greatest teachers. You know, Yale is, you know, Yale, mother of my children, one of my greatest teachers in my life, if not my greatest teacher. What's the greatest lesson she's taught you? How to really love somebody. It's easy to love somebody when things are going well. Yeah It's hard to love each other when things aren't going well, right? And I think that we've we've shown we can do that you know and and I'm grateful for that.

That's beautiful. And what about your kids greatest lessons they've taught you?

You know part of this loving myself again?

Mm-.

I see myself in them.

Mm-.

You know, I see parts of myself in every one of my kids and I see the parts of myself that got hurt. And I saw myself before I started this process starting to pass on those patterns based on fear, based on, oh, I need to protect because you're too sensitive. You're like me. You can't be as sensitive as I am. Tough enough. Yeah, because I was a sensitive kid. One of my friends, Molly, she calls me HSP. And I'm like, why do you call me that? She's like, you,'re a highly sensitive person. And she goes, people think you're tough, but you're highly sensitive. But my kids are like that. And I just want them to know they're enough. And they're gonna have their trauma. No matter what I do, they're gonna have their stuff. But I'm gonna be rooting for them every step of the way, unconditionally. I drove my kids to school the other day, and we were talking, I was talking about accountability. I was explaining what accountability means to a seven and a five-year-old. Did they get it? Yeah, 'cause we've talked about it before. And I was talking about the importance of accountability. And Jagger, my oldest, is very funny. He's like, you also got to learn about flexibility, Dad. And I was like, what do you mean? He's like, if I want my iPad, it should be flexible. He said, But we talked about this idea of accountability. And then I just told him and I said, I want you guys to know beyond accountability, that's to yourself. But I will tell you if I think you're doing something wrong. But it doesn't mean I love you any less. I will always be here for you and love you no matter what. I will never leave you no matter what you do to me or anyone else. If you make any mistakes, I will always be here. And that was something, a talk I had with my father. My father loves me unconditionally. But when I was growing up, he used what he was taught. And one of the things was fear. If you do that, you're out. You do that, I'll leave you. That's all he knew at the time. But I had a walk with him.

You talked about this?

Yeah, I had a walk with him and I looked him in the eyes and I want to be really clear, my dad is an amazing man.

Great guy.

I looked at him and I said, Dad, you love me so unconditionally that I see you would have never left. And he looked at me and he's like, But it worked. And I said, no it didn't, Dad. You and I were great despite it, not because of it. I want my children to know that. I always was a good dad, but there was something inside of me that I knew was lacking and I couldn't place it. What was that? It was this. It was now that I've done this work, I'm the dad I always wanted to be.

Wow.

You know? That's gotta feel good. It does. It feels really good.

And it's good you learned this when they're five and seven and not 25.

Yeah, really. I mean, they were four and six when I was coming out of this. And my daughter is two at the time. So you could look at the things and be like, oh, I can't believe this happened or this, that. And there's two things I came out of it. One, I played a role in it. Yeah. Okay.

Well, for taking accountability and responsibility.

I played a role in this. It's always 50-50. Whether you want to admit it or not, it's always 50-50 in every relationship in your life. You play a role. and choose to forgive yourself so you can forgive someone else. And I had to learn that in business and in my life, like all these different things. And then the other side of it is love more. Well, the universe keeps going without us, so why not join it that way? Right. Didn't you get a tattoo? Yeah, I got love more tattooed right on my chest. Yeah. But it doesn't mean you can't be tough. It doesn't mean there aren't gonna be times where someone doesn't deserve a punch in the face.

Yeah.

You know, that's a human experience. Yeah. You know, like that's part of the journey too. I got- you- can't talk about for a kid. Yeah, I'm not gonna sit here and say I'm like some Zen, I'm gonna have moments. Yeah. You know, and maybe I deserve a.

Punch in the face a couple times.

You know, but you know what's funny? That's a funny story. We're at a charity event for Yale. Must've been seven years ago, six, seven years ago, I don't know. At Bootsy Bellows, I think it was. We're at some event for F cancer. I go, Tell me why you love Scott so much. And she says something that I always remember. She said, I don't know, it's just something about him. Every day I can't see myself without him in my life, but every day I want to punch him in his face. She said that to me and I thought that was the funniest thing. But I was like, maybe sometimes you need to punch him in the face, but she was like, you know, I can't not see him in my life.

I mean, look, here's the thing. We're in each other's life.

Yeah, exactly.

We're tied to each other and three beautiful children. Yeah. So I got, you know, and by the way, that's what real partnership is. You know, my brother always talks about this idea that, He never will call pencils a promise his nonprofit, a nonprofit, he'll call it a four purpose. And I have no interest in calling anyone what they aren't to me anymore. You know, that's my partner. You know, so it's, that's the way I look at it.

That's beautiful. Going back to the business stuff, there's a quote that Jim Carrey says that I love. I'm gonna, I don't have it exactly, but it's something about, I wish everyone became rich and famous and realized that it's not the key. key to happiness. From your journey, since I met you, you were worth tens of millions, probably nine years ago, but now you're worth a lot more. And on your journey of accumulating more wealth and bringing more money into your life, what have you learned about money? What does it actually give you versus what does it not give you? And does it bring you happiness?

How you choose to see money, like everything in your life. If you wanted to go swimming in the lake, and the next day you come out and the lake is frozen over, you can choose to be mad or you can choose to go ice skating. You know, like it is how you choose to look at what you're given. Money is an avenue to freedom if you allow it to be. If you are obsessed with accumulating more and more and more and more, then you are trapped by money. If you are obsessed with not allowing it to leave you, then you are trapped by money. If you look at money as this is my avenue to actually implement more time into my life, more joy into my life, then money can be very freeing. You can say, I have enough money to go to Sedona this week and work with healers. I have enough money to take my loved ones on a vacation they can never have. and see joy on their face. You know, I have enough money to surprise somebody and buy them some merch, you know, at a show or, you know, do something out of kindness. Giving is an incredible thing and you can do a lot of that with money, but you don't need it either because a lot of these things, you don't need money to implement them. Money just takes other pressures off if you allow to look at it that way. I also truly believe that when I give money or lose money, as long as my intent is correct, it will be returned to me. I actually saw that in the Breathwork.

Really? What do you mean if you lose money?

In the past, if you're doing a deal and you feel like you're overpaying somebody, but if you go inside yourself and you say, I'm at peace with this, then I truly believe the universe will return it to you.

Interesting.

I don't believe I can lose anything at this point. Because the more you do work, the more you realize you have enough.

My kids.

That's my priority. I mean, it's them and continuing to learn myself and get my kid right inside of me.

The inner kid.

Yeah, the inner kid. And find more joy and keep learning. I think one of the mistakes I made over the last year since leaving Hoffman is I depended on it too much. I had all these amazing tools. and I was like using him and using him and using him. And when I read Untethered Soul by Michael Singer, he talks about this concept that we almost sometimes overuse self work as a mechanism to continue touching the thorn, continue to stay close to our trauma.

Because it was a process it and move on. Yeah.

So if you if you hurt your ankle and you put a brace on your ankle and you play basketball with a brace every single day for the rest of your life, you're thinking about your ankle every single day. But if your ankle's healed, shouldn't you take off the brace and stop thinking about your ankle? But if you're like, no, I gotta keep it on just in case, you're a prisoner to this ankle injury. So with our bodies, when we're not hurt or we're not sick, we just go through life not thinking about our bodies. We're enjoying ourselves, we're eating, we're having fun, we're doing different things. But then our intellect is like taking over, that voice inside our head is constantly putting us down, putting us all over the place. So we're battling with it constantly. He said the same way you treat your body when you're not thinking about it is how you should sometimes treat your mind. So I realized I was relying on it too much. I was staying close to the time. I was talking about it all the time. I don't have these conversations all the time. I'm just going out and enjoying life, being present. That's been probably the greatest gift that I've gotten of everything, allowing all this different stuff. I didn't know how to be present before.

What were you focused on as opposed to being present? I was past or the future.

My trauma. I mean, Holocaust surviving families, is you hear stories since you were a little boy of all these people dying and little boy or little girl, like all these people died and it's on you, never again.

Wow.

I was five, I can't even remember not knowing about it. So every single day of my life, I woke up and I said, today's the day it might be taken away. Every single day I woke up saying, how could it be taken away? So I had to keep building to protect, to protect. I wasn't building for me. I think certain people who didn't know me misunderstood, but I was building because I felt like I needed to be prepared to protect. So like, protect what? Anything, any trauma, any bad things. When Manchester happened at the Ariana show, a lot of people were sad and crying and everything else, but I wanted to go do a show right away. I wanted to strike back because my entire life, I'd been preparing for moments like that. in my trauma. That was good for me in that moment to be someone who could do that. And Ariana's courage in that moment was beyond. But I also am allowed to live in a world where there isn't that coming. Yeah. My kids need their dad to just be there and not be saying, we need to prepare for the storm. Doing this work allowed me to just say, bad things might come. Yeah. But they're not here right now. And they don't exist yet.

So you can be present and prepared.

Because the present is the only thing we have.

That's true.

You know, it gave me the gift of being someone who could be prepared. But I've learned to be present. I've learned to put down my phone and enjoy the day. And understand, yeah, I could tell myself a story and compute it all. And something scary might be coming. But it's not here right now. Why am I not enjoying this? Right. 'Cause I don't know if tomorrow's promised. Yeah. and I got that for the first time in my life to be present. And it's been interesting seeing how many people have come up to me over the last few years and be like, man, have you changed? You know, you're so present. And I don't feel like I've changed. I feel like I've reclaimed myself. I feel like I'm more me than I've been in years. That's why I'm grateful.

Yeah.

Yeah, there used to be, not all the time, because we have a lot of time where you're not, I used to see you a lot when you weren't working. We'd play basketball a lot on the weekends, which we gotta start doing again.

We do. By the way, that was my release. That was my meditation.

Saturday morning.

Being on a basketball court, I'd forget everything. Because you weren't on the phone. Well, I think it was just that court, it was just that game. There's something about-- you- have to be present.

Yeah, you have to be present.

And it took you away from it all. That's probably the only time every week where you could really be present, right? Was then.

And by the way, now, I'm telling you, I'll send you these places. You can be present all the time. That's great. We gotta get a game going soon. you know, I've seen you over the years, and again, there's times where you're present and times where you were in, like, thinking about the next deal constantly.

Is what it seems. We're thinking about anything.

Yeah.

Anything but there.

Right. How does here feel now?

Great. And you know what's interesting? There are problems in the world, and sometimes they're now. And I think because I was the way I was built, I was protecting against a future that hadn't existed, and I was. too distracted to see when things were actually breaking now. And those are the regrets that I have that I couldn't see when the present was not working because I was like, oh, no, the present's good. We have to worry about tomorrow. And there's nothing more important than the present. There's nothing more important than being with people now. It doesn't mean you can't have a brain that can go there and acknowledge. Right. But then take yourself out of that story, slow down, surrender, allow, and just be like, hold on a minute. What's in front of me right now? Is it really that scary right now? Why don't I address now before tomorrow comes instead of addressing tomorrow? And it's been, you know, your guys love the last time I was here, I talked about the baseball. I made up, that thing about-- CC Sabathia's. Yeah, CC Sabathia's pitching to you. I'll say it again. I said, you were talking about what makes someone successful. And I said, imagine Cy Young Award, top of his game at the time of his career, he was top of his game. CC Sabathia was pitching to you and whoever could hit a home run out of Yankee Stadium wins-- A million dollars. A million dollars, a billion dollars, whatever it was. And I said, everyone gets to hit as many times they want. You can line up as many times you want for free. so obviously a lot of people don't even come because they see the lines that like screw it up, I'm not waiting in line. They're those people. Then there are people who wait in line and then they quit. Then there are people who get there, they take one swing, they realize how ridiculous they go home. Then there are people who take two swings, people are screaming at them, there's a million people online, get out of here, get out of here, and they stop. Someone takes 10 swings, the person who's successful, I said, is the person who keeps swinging, drowns out all the noise of everyone telling them, what are you doing? Give someone else a turn, everything else, and they keep swinging until they hit that home run because no one remembers how many times they swung, they remember they were the one who hit the home run. And I said that to you, and now I want to add something to it. The reason why that person is successful, and I didn't realize until right now, is because not only are they shutting out the noise of that moment, but they're realizing as soon as they swing and they miss, they're still standing, and the only thing present is Cici Sabathia in front of them again.

The next moment.

The next moment. They're present to the next moment. They're not thinking about what if I miss again or anything else. They're shutting out the loss of the past and saying, I have an opportunity again right now. And this is the only thing that's real. And it keeps showing up.

Keeps showing up consistently.

Well, tomorrow, you and I, whatever we talked about five minutes ago, we're never gonna be able to go back. We can watch it, but we can't go back. Whatever happens five minutes from now, can't go back. But I can do this. That's the only thing that was real in that moment. Yeah, exactly. You know, and there's a really beautiful book you can read to your kids called the Precious Present. You know, I think it's called the Precious Present. It's all about this idea of the, the greatest present you can give someone is being present.

That's true. That's probably a good book to read to a kid at night. I think so many people are fascinated by your business mind because you've built up this incredible empire again, just sold your company for a billion, and you have multiple other projects and companies as well that you're building up, partners in a lot of different companies. If you can share with someone your philosophy on your business mind, the way you've been able to think, the way you've been able to strategize, the way you've been able to build over the last, let's call it the last decade. What would you say are the core philosophies, the core principles on building a business at scale, you know, and really making a splash with the business that you might have? And maybe not everyone has the opportunity. And by the way, like I said.

There'S things I've learned that I perfected along the way, but I can give you what I would say. Looking back from all this stuff, the.

Mistakes you made, the things that worked extremely well to where you are now at this stage.

Or even things that have worked extremely well. that I would do differently now?

Yeah, I'd love to hear. Because I think people are really fascinated by this.

I don't think you want to dive in. Here's the thing. I actually, when I was in Sedona, I did this deep meditation on the Red Rocks, right? Interesting place, Sedona. And I realized I started to litigate my past. Oh, if I could have done this differently, I would have done this differently. And I realized, but if I had changed anything, I wouldn't be in that moment with all that knowledge. So I don't regret anything. I think everything is part of your process and part of your growth. and everything that you need. I think I can do things differently in the future from what I learned. I think the first thing I would say is be curious. Be curious, why not? Why not look in that direction? And by the way, why not you? Why not you? Why, you hear the story of if you're intimidated, imagine them naked. No, some people look fantastic naked. That's intimidating.

That's even more intimidating.

Someone's that good looking in front of.

You and they're naked, you're like, geez, come on.

I actually like to say, imagine someone's taking a.

Right, because we all do.

Yep, everyone has had that and it ain't pretty and it's vulnerable. And if you can imagine everyone on the toilet just like you, you will realize we are all humans having a human experience. Have you seen the show Succession? Oh, it's a great show. So incredible. When he goes to the bathroom and he's a badass, but then he goes to the bathroom and he can't pee.

Yeah, yeah. And he's falling down. Yeah, he's peeing on the carpet. It shows he's human, he's vulnerable. It's so funny. I went to a speech of the Dalai Lama, I don't know, five years ago. And one of the first things he said, someone said, How are you feeling today? And he goes, ah, not so good. It was hard for me to go to the bathroom just now. It was like the funniest thing, 'cause we're sitting there in front of the Dalai Lama thinking, here's a spiritual guru, but he's thinking, Man, I couldn't go to the bathroom just now. It kind of hurt. And it was like this funny moment. But he probably does that a lot to try to bring it back to like, humanizing himself as opposed to everyone just thinking he's this god or something. But yeah, so being curious.

Being curious, telling yourself why not me?

Why not me?

Why not me?

With your business success.

Anything? Why not you? Why can't it be you? You know, what about you is less than that you are telling yourself is less than? Why not you? You know, every one of us is so unique and so special, why not you? And then building a family. I think loyalty is important. Doing it right by people. You know, I've been blessed to build a company that people try to poach my employees all the time. It doesn't happen. And when it does happen, it's because we talk about it and I'm happy for them and they're part of the family still. We have a beautiful family relationship within the company. Even though we've gotten big, we still created that dynamic. And I think that's important because when it's late at night and someone's with their family, they have to choose to take time away from their family to help the company. So create something that they can be proud of, something that they can say, I want to do this and incentivize them to do so. That's why I did the giveaway with my stock, because I was like, you,'re all a part of this. And then Don't hold on so tight.

To what?

Maybe fear. You know, it's I've been able to be a part of so many great companies investing wise because I wasn't afraid to lose the money. Really? I always told myself, I believe in this, but if it goes to zero, I'm okay.

How do you get to that place though? And were you always like that in your first few investments or was it more like-- I got to that place.

I think I've always been kind of built that way, but I'll give you something that can maybe help someone else get there. How much money? I don't know if you and I have done this before, but if we've done it on other podcasts, I'll do it again. Yeah. Who do you love?

My family, my friends, my girlfriend.

Your girlfriend? Yeah. You get a call, you leave this podcast, and your girlfriend is sick and they need you to give ten thousand dollars to help her. Do you give it?

Of course.

They need you to give a million dollars. Do you give it? Yeah. They need you to give. For her live. Every dime you have to your name.

Absolutely.

No questions asked. Yeah. Same with me.

Yeah.

Is she healthy? Is she healthy right now?

Oh yeah, she's healthy.

Is anyone asking for that? No. You already have it.

Right.

You would give everything away right now to have what you already have.

Your health.

Yeah. And the health of your loved ones, of course, everything that you have right now, if. If life changed, you would give it all away to have what you have right now. And I think that's been one of the hardest lessons for me, because I was able to do it with business. And my trauma made me really good at business. But sometimes what makes you good at business doesn't make you the best at intimacy with your friends and your family. because I felt I needed to protect everyone. So it made me really good at business, but I didn't show people who I was because I didn't think I was enough. So I was there for everyone else, but I wouldn't let anyone be there for me. And what I think I've come to realize is that if you ask me, you know, you ask people, what do you want in life? You know, people would say, oh, I want to get this or I want to get that. Funny enough for me is I think I already had it. I just didn't know. I was so busy protecting for tomorrow that I couldn't see what was right in front of me. So what do you want now?

I just want to keep growing and.

Learning and I want to trust the universe that I've become the best version of myself because of all this and I'm trusting the universe that it's bringing me where I'm supposed to be. I'm gonna keep leaning in. I just finished Michael Singer's second book, the Surrender Experiment. and he talks a lot about this, about so many times in life he'd feel this resistance of, no, I gotta get back what I thought I needed, or We can't do that, that's change. And he just said, there's too many signs here, I'm gonna surrender to it and see what happens. And that's where I'm at in my life. I'm surrendering to it, I'm seeing what's happening, and I'm telling you, if I don't go into my story of tomorrow or my story of the past, my present, the person sitting right in front of you, and the life that I.

Have right now is really beautiful.

Yeah. I don't have much to complain about.

That's pretty nice, man. What would you do if you lost all your money today?

I have my health, my kids, my health. I go rebuild and go do another adventure. What do you think you would create?

Would you start a partnership with someone? Would you start a new business?

You're not sure yet? No, that's a story for tomorrow. Yeah. Hopefully it never happens. I mean, if it does happen, it happens. I mean, it's not even a hopefully. If it happens, it's supposed to happen. It's a weird thing to say. Really? But it's just gotten to this place now where money has become very. The last two years was self-work and personal. So for me, I realized how much that doesn't matter.

How much can the money in the business stuff?

Because the things that matter can be taken away, and that's just an Avenue to Freedom, you know? So I look at money and the access that I have to money is an Avenue to Freedom and an Avenue to giving. and I can enjoy life and I can put together a beautiful life for my friends and my family and you know, I have friends who are like well, it's not like you live a simple life. I do live a simple life. He's like well, you have a really nice house. I like to live in a nice Zen house. I want a house with a view. Yeah, I've earned that. Yeah, I can do that. Yeah. But I can also make sure my friends and my family are good. I can make sure a stranger is good. Yeah. And I think that we get into this weird place where Why do we belittle someone else's success? Why do we assume someone else's success has to be negative? I call this vacation theory. I want all my friends to be successful because then I don't have to pay for vacation.

They won't be able to pay for the road.

Why should I want to be the only one who's successful? That is such a selfish and not productive for my own life. If everyone in my life is successful, if my best friends I grew up with they hit it, I'm happy as hell for them because it not only benefits them, it benefits us. So I'm rooting for everybody. When you're the only one, that's not a good thing. You want to live in a society where everyone's eating. That's kind of like my mentality with it now. It's why I wanted everyone to do well in the transaction. Because I want everyone to do well. There is a selfish part of giving. Yes.

Feels good.

Not only does it feel good, it feels great. Yeah. But you're also in a weird way buying your own freedom when you give.

How so?

If you are in a society where everyone is in need, you will always be pulled on. If you are giving to a society and helping change that society so that other people can survive. My brother, what he did so beautifully with Pencils of Promise, is he said, I'm not just gonna go build schools for these third world countries and these communities. I'm going to give them the opportunity to build a school. I'm gonna give them the money, but they have to contribute labor. They have to be a part of this process. And by doing that, they took ownership. And those schools are pristine 10 years later. And you want, it's like, it says, it says in the Torah and the Bible, it says when you're getting your crops, leave the end of the fields so that others can come with integrity and take what they need. So that's giving Sedaka, that's giving charity. And I just think it's so important to give, but also do so in a manner that lifts everyone. When you're giving, you're lifting yourself 'cause you're lifting your community.

Absolutely. One of the things I learned about a decade ago, when I started to make money for myself, I started interviewing people that had made a lot of money and I was like, what has been the key for you to continue to grow? in your wealth year after year. They say giving. And they say, a lot of them say giving. It's like, the more I gave, even it was, oh man, that's a lot of money to give this year. It's kind of uncomfortable to give this. It's like, but next year it grew.

Or it stayed the same at least. Louis, I want to tell you, you do great interviews, but now I want.

To speak about you.

I want to talk about how I met you. I've done all this work and trust me, at that point in my life when you and I met, I was, grinding it out. You were? I was grinding. Yeah. And I was skeptical of people because it was a grimy world I was in.

Oh, right. You didn't know what people were after.

I didn't know what people were after and I wasn't in this place of just trust of like, you know what, you can't surrender. Like I have friends who are just like, you know, you gotta watch out. And I'm like, I didn't get to this point by not knowing if someone's taking advantage of me. And sometimes if someone's taking advantage of me, I'm good with it. Like, I'm aware. But when I met you, the reason I met you is there was a guy who just kept paying for schools in third world countries. He just kept putting 10,000, 20,000, just one after another. He kept building schools. And I said to my brother, who is this guy who keeps building schools and asking for nothing in return? And he said, he's this really great guy. His name's Lewis Howes. And I was skeptical. I'm like, who is this dude? And I got to meet you, and you are as genuine as they come. You are a salt of the earth good dude. You check on me, I check on you. You give without asking for anything in return and you actually believe in that premise that if you give you will receive. And you are the real deal. You actually back it up. And when people support, so the School of Greatness and they do everything else, you don't, I see where that money goes. And you're allowed to give a good life to yourself, but you give. You give a lot. And I wanted to say that on here because people should know that about you. They should acknowledge it. and I've received nothing from you. And I've seen you give and give and give and give. And the only thing I've ever received from you is friendship and I truly appreciate it.

Yeah, of course, man. I appreciate it. Thanks for saying that. And I think it's, you know, especially someone like yourself is getting pulled on, like you said, by so many people in your life or businesses or whatever. They want your time, they want your money, they want access to something. And I never wanted anything from you except to be a friend and, you know, just be able to hang out have fun and play some basketball and help each other in any way we could. And I think you could probably feel that out from a lot of people in your life for the last decade of like who's wants something from me? And so hopefully you never felt that from me.

I've never felt that, but I also, I would say this to any friend, have a little trust in me, I'm an adult, I can navigate that. Exactly. You know, and I think if I want have people in my life or if I give a friend something, allow me to give it. Of course. You know, and I've had to learn on the other side how to receive.

Receiving is huge.

Yeah, receiving is tough. you know, especially when you're trying to earn it yourself and you want to be seen a certain way, receiving is really, really hard. It is. But, you know, that's the human experience and working together and our trauma is all meeting up, but it's all perfect.

Absolutely. One of the things I appreciate about you is that you have been consistently giving since I've known you as well to charities and nonprofits and, you know, Pens to the Promise, you're a big investor in terms of funding that as well every year. I believe you've been doing that for a long time. and I think it's really cool to see someone who continues to earn a lot and have a lot of success financially and keep giving back and or paying forward, whatever you want to call it. Why do you think that's so important for people to be thinking about even if maybe they're only making 100 grand a year for them to give something? You know, why is it important to have that mentality of giving service, paying it forward?

I've been doing it since the beginning when I was just throwing parties and like every fourth party would go to charity, and I don't have much. I believe it on a spiritual level. I believe when you get told as a kid, you get what you give, I actually believe that. I believe karma is real. And that's part of what I said earlier. One of the things I'm working on is blaming myself. Then when I've made a mistake in my life, I believe karma is so real, I'm like, I'm going to be punished. And I'm realizing, no, it's part of my journey. It's part of my lessons. It's part of my release. of unlearning and getting back to my core self. But I think with giving, I think it's the most selfish thing you can possibly do. It is. If you are a truly selfish person, you will give. Because there is no better feeling.

It feels so good. How good did it feel to give all that money, 50 million in stock to your employees and friends?

And artists. Who are my friends. It felt fantastic. It felt really good. And some I heard from, some didn't even say anything to me. Like, I didn't care. I knew it was the right thing to do. And I think in the past, because I didn't love myself, I would do it because it was the right thing to do. But then a part of me just wanted to see a little bit of acknowledgement because I wanted to be loved.

I've had that in the past too.

Yeah, I wanted to be loved. I wanted-- and it was a little-- When you're not a little kid, it was just 'cause you wanted to be seen by mommy and daddy.

I know.

You know, and you just wanted to be seen by someone for who you were. and it wasn't like you needed them to say, you,'re so wonderful. You just wanted to be seen. We all just want to be seen. I read something the other day I loved. It said, if we could all just look at human behavior as people choosing love or craving love, we'd have more empathy for each other. And I would give, and now I'm giving for, like, it's non-transactional because now I'm just knowing I love myself and, man, that's awesome. I love that. You know, whether it be Giving away tickets or buying somebody merch or you know doing something anonymously or you know and sometimes you give people like that's not enough like okay, sorry, that's I wasn't doing it for your acknowledgement anymore. I'm doing because I want to give and I think what I would say to someone who has Someone who says I don't have enough to be given like that go on YouTube right now and watch how many videos of homeless people giving away their change. That's crazy, isn't it?

I was just sharing some recently on.

My Instagram of Constantly constantly you're going around hey man gonna borrow money no no, no, no, no, no. To a homeless person, can I borrow money? What do you need? Boom. And it's always the same thing. It's someone who has nothing, who understands what life is with nothing, who's willing to give, because they're like, look, I just wanna be treated the same way. And I think that that's what's beautiful about it. When you give, you do receive, and sometimes people are like, well, I've given and my life isn't where I want it to be.

Wait.

Wait, because then maybe there's something going on in your life that you, that resistance, that anger you have, that's what the universe is wanting you to deal with. And when you get past that, look at what you receive. Go towards the darkness, go towards your triggers, go towards your trauma, and ask yourself, why am I angry? Because behind anger is hurt, behind hurt is fear, and behind that is, honestly in my opinion, that's where all the beauty is.

Yeah, man, this is really powerful, and I think a lot of people are gonna get a lot of value from everything you're saying here. You talked about your parents for a moment, the conversation you had with your dad. I've met your mom many times as well, incredible woman. What would you say is the greatest lesson after having these experiences in the last two years and having a reflection of like childhood and little Scott and all these things and having conversations with your parents about all the beauty and maybe the stuff that was hard as well. What is the greatest lesson that both your dad and your mom have taught you?

I can say it a couple different ways. One, I'd say my parents taught me unconditional love. even when they were being transactional, 'cause they loved me so deeply, I felt it. The second thing I could say that I learned from them is over the last few years doing this work, I finally saw them as people.

What have you seen them before as?

As my parents. And I saw them as people, I saw them as children. And I saw them as children who were going through the same things I went through. And then passing on some of those things onto me. And the greatest gift they gave me is the perspective. They gave me the opportunity to break those patterns by knowing them. I think one of the hardest things when you look at groups of people that know their heritage, they have deep wisdom. And then you look at groups of people that had their heritage taken away or they don't know their heritage and they're struggling to find their place. And I think that the greatest gift my parents have given me is an opportunity to deeply know them so that I could do that work to know myself. That's beautiful, man.

That's really beautiful. We're two years out from now. You've had this two-year kind of experience and it's gonna be continually going for a long time. What are you, 40 now?

41?

Yeah, I just turned 40.

Yeah, I'm 39 this week. By the way, can I just add something before we go on? Sure. I know you just lost your dad. Yeah. And he was a big part of your life. and he raised an amazing guy. The way I would describe what I just described to you is as much as you miss him and he's gone, he gave you everything you needed. Absolutely. You know? And now that he's not here, he gave you the gift of him. You know, and sometimes when people leave us, we want to grieve so much and we should, but there's also a beauty in realizing, like when I lost my grandmother, I was so sad, but I realized I was sad for my kids.

I know.

I was sad for my kids that that she wasn't gonna be able to give that to them, but she gave me everything that I needed from her and more. And I just wanted to say it to you 'cause I know we were gonna do this and then you lost your dad. And I just wanna say the beauty of the man that you are, he gave you him and I think that that was an amazing gift. You didn't lose anything.

Yeah, thanks man. It's been a crazy month, it was a month ago, a little over a month ago and it's been, It's been a journey, man. I'll tell you what, I mean, it's definitely a lesson that we're all gonna have to learn at some point if we live long enough to witness our apparent passing. And there are still moments almost every day where I'm just like, I get very emotional. And I'm, you know, it's a complex relationship from childhood to then he had an accident 17 years ago where he was a different person because of the the trauma of the accident. And so it's healing from the going back childhood and then the loss emotionally that I had the last 17 years and now the physical loss. But it's been interesting. I feel more spiritually connected to him than I did in the last 17 years, in the last month. And it almost feels like because his soul, I felt, was trapped in this body that was limited. And now his soul is free. So I feel like I can have an actual conversation with him where He had memory loss so I couldn't really talk to him that much without him saying a lot of the same things over and over. And I think one of the first things I was really sad about, I was like, oh, I'm really sad that my girlfriend doesn't get to meet him because we were supposed to go see him the next day. We were supposed to go the next day and see him. And I was really sad because I wanted her to meet the man that raised me and taught me so many lessons. But I kept thinking to myself, what would my dad want? And I'm not sure if you thought about this with your grandmother passing, But I kept thinking to myself, what would my dad want me to do after him passing? And I was like, he would want me to continue to live a joyful, loving, peaceful life. He would want me to express my uniqueness. He would want me to love fully. He would want me to go after all the things that bring me the most joy and serve in the highest way possible, the way that he did, the way I watched him serve. And so that's been my, I've been so focused on just like, I gotta be as present as possible, like you said, because tomorrow I may not be here. Just like he was gone, it was quick when it happened.

You said that's a gift he gave you of that realization. But also- It's a gift. Everything you just described was his gifts of his life. Absolutely. You know, and me and you talk a lot about books we read. Yes. Many Lives, Many Masters. Yeah. Brian Weiss. Yeah. You read that book and you're not that afraid of death because if if you choose to believe that, he came here to learn and give what he needed to give, and he's gonna go back and do it again. And so are you and I. And we just keep learning and keep growing, and you'll see him again, and you'll talk to him tonight if you want. Yeah. You know, and no one can escape the pain. No. But there's beauty in it.

There's beauty. Yeah, there's sadness, there's gratitude. It's kind of all of it. What was the, what was the greatest.

Lesson your grandmother taught you? How to choose life. I mean, this is a woman who was in Auschwitz. This is a woman who lost 23 members of her family in a day, and she was 15, 14. And she still was the joyous, most happiest person I ever met. And she went through the worst of humanity, but she chose to love deeply. And I think about that all the time, the perspective, how she chose to love, how she chose to laugh. after everything that she had been through, all the pain. And it didn't mean it escaped. It didn't mean she wouldn't wake up in the middle of the night crying or missing her sister, her mother, her father. But she made a conscious choice to show us love and to be loving in the world. And I think that's the greatest lesson that she taught me.

Yeah, it seemed like a beautiful woman, amazing woman.

She was special. She loved to dance, too.

Yeah, it's good. I was about to ask you about the last two years of being very transformational and a lot of awakening and healing and processing. What do you think you'll be saying to little Scott in two years? What's the lesson you're going to be learning and realizing two years out from now? I'll probably say you didn't see that coming.

Really? What do you think that'll be?

I don't know.

I just know that every single time I think I got life figured out, it surprises me. Interesting. You know, and I'll say I didn't see that coming. I'll say, that was fun. That was exciting. What incredible learning experience. And I'll tell you, even from doing the work in Sedona versus a year ago at Hoffman, so many more realizations, so much more growing to do, so many more things I need to give myself grace for. So I just think two years from now I'll say, what I hope to say. You're better now than you were two years ago. Keep going.

That's good. And what lesson do you think you'll learn? What do you think you'll grow into?

I just want to be the best version of me. You know, I just want to keep looking in the mirror and saying, let's keep going. and I want to just have more joy with the people I love.

Yeah, it's beautiful, man. I always love doing this with you. What's something we can do to support you before I ask the final couple questions? You've got, you're always doing something big. I see Justin relaunching his tour. You see all your artists are just exploding. What is something we should be excited about or be aware of right now?

I'm good, honestly. I'm looking for what's next.

I mean, after selling out the country.

Just in general, yeah. I mean, I'm still running the company. It's still our company. I'm just talking life and whatever comes next. So I think the best way you could support me is doing what you do. I feel comfortable here. I like having these conversations. Over the years, you and I both got messages that these conversations help people. And like I said, giving is selfish. So the way you're helping me is by allowing me to be a part of your platform and hopefully we help some other people.

Absolutely.

So I think if I was to make one ask, Which camera can I look at to talk to?

Right here.

Okay. My ask would be actually the person who's watching this. I said earlier, why not you? And I would honestly like to look in the camera and say all these things that you're hearing. If you're having resistance towards them or you're saying, oh, that's not for me, ask yourself why you're having that resistance because why can't it be you? Why can't you grow and learn and live your dreams and stop beating yourself up and stop creating a story that creates that resistance and just stop listening to the voice in your head. In Untethered Soul, it says, For there to be a voice in your head, there has to be a listener. You're the listener, you're the soul. So shut out the human experience voice and realize you're perfect and go do it. And don't be disappointed if it doesn't work the first couple times. Just be present in the moment and realize you have an opportunity and keep doing it.

So why not you? Absolutely. Yeah, you didn't sell a billion dollar company overnight. No. Took a couple of decades to get there.

Lots of lessons and sacrifices. And I'd actually argue with you, and I think it's easy for me to say this now from this financial point, the greatest achievement of my last two years wasn't that. It was reclaiming myself. 100%.

I think when you find inner peace, and don't have it yet, working on it.

There you go.

When you have moments of it, it's still better, it's still worth more than any of the money you can earn. When you have silence, Oh my gosh, it's unbelievable, man. You have inner peace.

Inner peace is... Or you're just in.

A moment when you realize how joyous this moment is and you're present to it.

You're not stressed about the next thing.

Yeah, that's good. I'm happy you're on the right path. A child's laughter can do that. Yeah, that's beautiful, man. I've got this question I've asked you a few times before called the Three Truths. Okay, let's do it. Now you're at a different perspective in your life. Imagine it's your last day many years away from now on this earth. You live as long as you want to live, but it's the last day. and you've accomplished everything that you want to accomplish, whether it's taking over business world or being present with your family, whatever it is, you've accomplished it. You've lived it. But for whatever reason, all your work has to go with you or go somewhere else. All your content, your message, social media, this interview, it goes somewhere else. No one has access to your information anymore. But you get to leave behind to the world From a piece of paper and a pen and write down three things you know to be true from all the lessons you've learned. And this is all we would have to remember you buy from your knowledge, your wisdom. What would you say would be those three truths?

Well, I'm dying. So it's less about me and what I need and what I can give to the world. So I would number one be I love you. I want the people left behind to know that I love them.

That's nice.

Number two, I'd want them to know that they are enough. And number three, I would tell them the journey is perfect, enjoy the journey.

Beautiful.

You know, it's funny when you asked me that question, I thought it was gonna go in a different direction. And it actually led me to one of my deepest, darkest fears.

What's that?

I thought you were gonna say something effective like, you,'re on your last day and what do you hope happens in that last day? Like, what do you hope someone gives you or you give someone else?

What do you hope?

Well, I was thinking about it and that's where the I love you came from. But I realized that saying that I told you earlier that we all are doing something from either love or craving love. And I think my hope on my last day is without me having to say I love you, someone looks at me and truly says, I love you.

That's beautiful.

You know, it's that I don't want to have to ask for it. I hope that on my last day, I'm seen and loved for exactly who I am.

Yeah, we all just want to be seen, celebrated and loved.

And you want to be able to give that same level of love and intimacy to somebody else. Yeah.

Well, I want to acknowledge you, Scott, for reclaiming the inner Scott, the little Scott.

Thanks, buddy.

And knowing that Scooter has been a big support for you. You know, the alter ego, the personality, the brand of Scooter Braun has been amazing for you and it's helped you and a lot of people. But reclaiming the inner scott and bringing that back into presence and connecting it to your heart and really loving the inner child within you, I think is one of the most beautiful things I've heard you say that you've been doing over all the business success and all the celebrities you work with. For me, when, when you love yourself, I know that you can heal people around you and heal the world in a bigger way. So I'm super proud of you, man. And I acknowledge you for doing that. This is probably the hardest work for me that I've ever done in my life. And I'm assuming it was extremely challenging.

For you to-- I'm still in it.

You don't stop. The work continues. I still have a photo of my.

Inner child on my phone that I look at every day. And I'm gonna say something you need to really think about. Yes.

Because as you're telling me this, I appreciate what you're saying. Thank you. First off, before you say this, you gotta learn to receive. So let me finish the thought. Okay. Because you gotta be in receive mode, because I know what you're doing. The strategy. I want to acknowledge you again for doing the work. You're not perfect. You make mistakes. You're going to continue to make mistakes. You're going through stuff in personal life, business, all these things. But I acknowledge you for constantly showing up and being willing to do the work. I think that's a powerful thing. It's extremely challenging for someone who has it all financially, career, business-wise. Extremely challenging, specifically for someone at that level, to say, I'm gonna do the inner work of healing. Because most people in the world say they have everything I want financially, business, career, and you can get away with it, you know what I mean? You can keep getting away with it if you wanted to. So I acknowledge you for doing the work. One of the hardest things to do, I think, for a human being is to heal the inner child. So I acknowledge you with that.

Thank you.

Now you can go. Thank you.

The only reason I was gonna add in was because you said this is the hardest work for me. So I wanted to offer you something that the teacher of mine said to me that really made me think about how you get through this work. Thank you, I do receive it. But I also want to acknowledge not only the people who helped me see it, but the ones who hurt me also. Because the only way you really get there is by acknowledging and appreciating, truly appreciating everyone in the process, the ones who hurt you, and the ones who helped you equally.

And I think acknowledging yourself when you hurt yourself. Correct. I think that's the hardest to do is forgive yourself for all the things that you did to yourself or to others, whatever. So, what a journey, man. I'm excited to do the next one.

At the end of the year. You're a great man.

I always love being here. Final question.

At this point, what's your definition of greatness? Other than Lewis Howes? The mindset I'm in right now. Yes. is my definition of greatness is being present. Is being here. Yeah. Now having the ability to truly be here. Yeah.

Ah man, Scooter Braun. Appreciate it, man.

Appreciate you. Thanks buddy.

If you got value from that, then go ahead and stick around for more coming up right now. How do you then, I mean, it's not sustainable for 20, 30 years to be tired and do this every day, is it?

We talked to think last time about my favorite film, Ithaca.

Mm-.

And the idea of this poem, which I love so much, it's not about, at the end it says, if you get to Ithaca, excuse me, if you get to Ithaca and you find her tired, she did not cheat you, because it was never about reaching Ithaca. It was always about the journey.

Right.

I truly believe that. I think life is kind of ups and downs, ups and downs, and you're never truly going to be content, and you're never always going to be sad, and you go up and down, and you try to make the adventure as exciting as you can, and I'm just someone who I'm never complacent and my mind stirs and I stay up at night and I wonder and being tired is okay. You know what I mean? Like it's like when you're on that court or you know, I saw you on your Instagram story trying to, you know, squats.

Yeah, man.

At the end of the day, what are you doing? You're tiring your body so your body can rest and then get stronger.

Yeah.

So I get tired and then I take a break, you know, I'm gonna take this next two weeks and I'm gonna rest my mind and rest my body and I'm gonna come back strong next year and I go in that cycle. First and foremost though, now at this point in my life, my life is about my kids. So the question is whether I'm tired, it's more, is there anything that would make me quit? And the only thing that would make me quit is my kids. I think the only thing that would stop me is if my kids said, Daddy, we want you around more. We need you here. What's it all worth if you, you go and you have this amazing career and you get all these accolades and then you die and your children, your true legacy, walk up and they can't say you're a great father. It's not really a legacy to me.

Yeah, it's true. Is there an achievement you personally want that you haven't? I mean, I think you've achieved everything. Is there like a title or a thing?

I mean, you've conquered everything.

You've made me feel good about myself. You've invested in the companies that have gone, you know, the biggest companies and.

TV shows and movies and artists. I'm making another bracelet. But this bracelet right here, this is like my goal. So it says, Is this my intent? No, it's a my intent bracelet, but it says, Jagger's dad. And my other son is Levi, so I'm getting a second bracelet. And I'm actually looking forward to the achievement of the first time I go somewhere and no one calls me scooter. They just call you Jagger's dad. Oh, that's cool. That actually is gonna be like, I think that's gonna be pretty damn cool.

That is cool.

Cause then it means that like I've gotten to the next phase of life. You know, it's like the video game. I'm on level eight.

What do you think is the biggest challenge for you right now then?

Balance. My biggest challenge is balance. My biggest challenge is how do I continue to succeed and achieve on the level that I've been going for all these years, but still be a good husband to my wife, still be a good father to my kids.

Yeah.

And, and to do that, it's not like, I'm good about getting home, but I need to get better about being present when I'm home.

Taking the phone and throwing it in.

The other room 100 because you've got.

The biggest artists in the world. And when they call you, you can't.

Just say, and I'm also, I'm also a workaholic.

Yeah.

You know, so it's, you want to do it, too.

Yeah.

It's about finding that balance that, which I struggle with every day. and one of my favorite stories. See, I don't know if I should have watched our interview. Remember what I said before and what I said.

We got a lot of new people out here who.

Yeah.

Look, my wife is the founder of cancer, and now she has a new thing she's also doing called mother lucker. That's right on brand.

Yeah.

Yeah.

And one day I came home and, you know, we were. We're going through something really rough with. With one of my clients. and about four days in a row, I was coming home stressed out. I kept bringing it to bed. I was stressed out. Stressed out. I kept bringing it to bed. Finally, my wife, on, like, the fourth or fifth night, she gets up and she goes, you can't keep bringing this home to bed. She's like, I don't need this energy.

Yeah.

And in a classic, obnoxious entertainment, I make, you know, money way. I looked at my wife and said, you know, that's unfair for you. Say that to me. How do you think I provide this life? You know, this is what I do for a living. You knew what you got when you signed up with this. Like this is you can't like you have to respect like I'm not doing this for me. This isn't selfish. I'm working hard for other people and My wife looked at me and she goes, okay. Well, I've been helping someone with chemo for the last week. Should I bring that home?

Hmm.

And you talk about a shut the fuck up moment.

Wow.

Instantly, a couple things happen. Number one, I realized why I married her and why I'm madly in love with this woman. Two, which I've said many times before, she reminded me that what I deal with is inconveniences, what she deals with is problems. And that helped me with balance, understanding what's really important and what's bullshit.

Right.

You know, and when you have children, that helps even more because all you want to do is get back to your kids and be present with them because they don't care. No, I don't care who you are, what you do.

And they don't know any of these people.

My kid just wants to play hide and go see.

Yeah.

He doesn't want to draw on a piece of paper. He doesn't care. He wants to play. Daddy run. I'm a daddy. Daddy run. Come back in the room. I'm a hiding. That is the game.

Yeah.

That is life right now. And, you know, I just, I I think what's important to me also with balance is that I really do want to be someone that people in my industry look at. I want to change the paradigm. You know, when I came in, it was fast women, fast cars, you know, bottle popping, like that's the music industry when people think about it. And I want to check, I'm 35 years old and I've been a part of a lot of big records and a lot of big artists. Some people know, some people don't even know. And I want to change it. So when people come to business and they say, who's the baddest dude here? They see someone who is family first. Because what kills me is that Richard Branson is one of my heroes because he just is such a great entrepreneur. And we think of Richard Branson and most people think adventure, sex symbol. Here's the interesting thing. That dude has been faithfully married for over 30 years to his wife. His two kids love their father and now he has three grandchildren. and he has the most amazing family and his kids, the way they speak about him, I hope my kids talk about me someday. But we don't know that about Richard Branson. We don't talk about that about Richard Branson. And I feel like that is the thing I want to highlight more so that we start to realize that that's the real winning. Because too many kids, they come in the industry and they say, I want to win. And they don't set their goals. So they don't even know what the goal post is. So they just start to, I want to make money. I want to have fame. I want to break records. they start doing all this stuff and then they keep going, keep going, keep going. And I tattooed family on my wrist when I was 22 years old, 20 years old, because I wanted to remember. And now I realize I did all this for this. This was my goal, so I can't lose sight of that.

Wow. You know, a lot has happened in the last year. You know, I think the previous year you said you were going through a lot with, with one of your clients, Justin, one of your artists. and he was going through a lot. But I think a lot of that's transitioning this last year. What would you say is a big couple lessons you've learned from a really struggling year before you said it was like a nightmare for you for that whole year? You kind of got through it. What would you say is the biggest lesson you learned in the last, you know, 12 months since then? Either personally, business, anything?

Well, look, last year I had to keep a lot to the vest because it was a lot of planning.

Yeah.

But now seeing it come, you know, Recently we just found out we got an album of the year nomination for the Grammys. And I think when it comes to the whole Justin thing, one, it's a testament to him. I think I've been given a lot of credit in his success, but when you talk about someone who's going with what he's going through, for a year and a half, I failed. I tried every day to turn things around. I failed. And when it finally turned around is because he made a conscious decision to change. and he deserves the credit because it would not have changed if he had it. As a man said, we've got to go for it.

Right.

And I was there to support him. But as a man, he made the decision, and he's lived up to his word.

Yeah.

I would say the two things I've really learned are one, patience, understanding that once you stick to a plan, don't let the body shots throw you off your plan. You know, people are going to say things, but they don't know your plan. They don't know what you know. and they're going to be knocking you in the body. You just stick to your routine.

You just stick to your team because.

It was two years that I had a plan rolled out of what we were going to do. And during those two years, people just took shot and shot and said, oh, it's over and this, that. But we stuck to our plan because.

We knew what we knew.

And then we've come full circle to this amazing comeback and sold out stadiums and Grammy nominations.

And the second thing, how many nominations.

Is he up for right now? He has four, but he's two out of the big three.

That's crazy.

So, Album of the Year nomination and Song of the Year nomination. And the other thing that I've really learned was the idea that you can't, you can't take away someone's justification for their feelings. You can't tell someone, even if it's irrational to you and flat out wrong, If someone feels a certain way, you can't force them to feel the way you feel. And you can't write off their feelings. And go back to the election again, I think that's what happened. You know, with my clients, there are times all the time where I'm just like, that's just flat out wrong.

And your clients, you say this.

Yeah, I would say. But the old me would have been like, that's stupid. Why are we even having this conversation? But what does that do? It makes them feel like, God, I'm sad I even said this out loud. I'm angry because you're calling me stupid.

Yeah.

You know, resentful, resentful frustrated. And they close up and they just bottle it and it gets worse and it gets worse and it gets worse. And we saw that in the election on a nationwide scale.

Yeah.

And what I've learned over time from, you know, from this past experience and from other people is the best way to do it is to look at someone and say, okay, I don't agree with you. I don't even understand you, but I respect that you feel that way. Let me acknowledge it right now.

I respect it.

So now that I've respected it, please explain to me why. And then once they explain, you can start to have a dialogue that maybe you can change the way they're thinking because now they're open to hearing what.

You have to say.

Yeah.

And you can give them input.

It's like if you're trying to reprogram a computer, and you say, God, that computer is broken. It's broken. It needs new programming. You can't scream at the computer. You can't just be like, you're stupid, you computer. And it's like, it's gonna change the computer. What you need to do is you.

Need to plug in, you need to.

Go in and look at, you know, the code and say, okay, why is it acting this way? What is it thinking? What is it programmed to do that's making it act this way? All right, now I see the problem.

Now I'm going to speak back to it with code.

To show it where it needs to go.

The language that it understands, as opposed.

To... And humans need to start talking like that too, instead of just yelling at each other and thinking it's gonna change things.

Yeah.

Even if you're right. You know, it's the third thing I've learned is saying sorry doesn't make you wrong. You know, it's the idea, if I say, hey, I'm sorry, yeah, I've admitted wrong. But if I look at you and I say, I'm sorry if I made you feel that way. I haven't admitted wrong, but I've acknowledged your pain.

That's important.

And I think those lessons, you know, open it allow people to open dialogue and to start having that code go between us. And my clients have taught me that and it served me well in every other aspect of my life. It's probably the most important lesson that I've learned.

What do you feel like is missing in terms of lessons that you need to learn?

Man, I'm learning stuff every day.

I'm 35 years old.

You're baby still.

I'm learning stuff every single day from people older and younger than me.

What's something you think you might need to learn this year? Because I hear you've grown a ton just in this conversation already and what I've seen, you've grown a lot in the last year.

I need to learn how to ask for help.

Really?

Yeah, it's something I've been thinking a lot about the last couple days. I'm so used to being the rock for everybody that I, I need to know it's okay to say, man, it's too much. I can't carry, I can't do this. I can't carry the load. I need help.

Right.

And otherwise, it won't be balancing your life if you take it all on yourself.

And I, and I don't know when to ask or where to ask or how to ask, and I'm learning that that's something I'm dealing with every single day, because it's you know, when you're younger, and I'm still a young guy, but when you're younger, you really feel like the only way I'm gonna get respect is if it's all on me.

Right.

And now I'm beginning to realize it doesn't need to all be on me. And no one asked it to be all be on me. And it's okay to ask for help because there's a lot of people out there in the world that. That really do want to help, and. you don't need to be the rock all the time. And it's, it's, it's easy for me to say when you ask me, I need to learn. I just, it's, I could say it.

Which is a cool thing.

It's easy.

Yeah.

You're aware of it, at least.

Yeah.

I'm aware of it, but I don't know how to act on it.

Yeah.

And I, and I, I don't even.

Know where to start.

And the other thing I need to learn is I need to learn where the new goal posts are. You know, it's hard to win a game when you don't know where to go. Yeah, absolutely. And at this point in my life, I know where other people go as posts are and I can help them and that gives me justification, it gives me purpose, funny enough. But I need to find those new challenges and those new goal posts so that I can get a little shut eye at night and not keep myself up so late.

Did you always envision yourself having the financial success you do have and how did you develop your mindset to generate such wealth, an abundance that you create for yourself. But not everyone has that mindset, you know? Did you come, did your parents teach you this?

No, it's funny, someone asked me that. I've never, in my entire childhood, I never had a conversation about money with my parents. I never understood, they never talked to me about taxes or saving or, I just, we never did that. We did talk about being rich. I still remember to this day, My dad told me, you know, I wasn't a trust fund kid. We grew up great middle class family, like great neighborhood, but there was no trust fund waiting for me. And there were kids in my school who, like my best friend arrives in town today and his dad was the cab driver, his mom was the housekeeper and there was definitely no trust fund there. And then there were other kids who had huge trust funds. And all in the same school. All in the same school, public school. And my dad told me, if anyone ever asks you if you're rich, say yes. I was like, what? And he goes, Tell them you're rich with love. You got everything you ever need. And that was the mentality they raised us with. It was like, if you have that, everything else is house money. You know, you're, you're, you're in Vegas, and you're playing with house money now.

Yeah.

And now that I have Yale and my two, my two sons, I feel like I'm playing with house money. So the, the working for wealth and everything else that I ever think I'd get here, I hoped, you know, when I was when I was 20 years old, I wanted to be a billionaire.

Yeah.

When I was 22, I realized making 10 grand was really hard. So I reassessed everything, and I met a guy who I who I admired and I said, what do I need? And he gave me a number.

What do you need for what?

To have his life, to have the success of his life? Because I found his life to be perfect. You're like, this guy's got it. And he gave me a number, not even close to a billionaire. Yeah, billionaire, but not even close to.

Like, not hundreds of millions.

It's like, like 20 mil, 25 million. I won't say the number, but it was there. And it was a number. And I said, okay, I'm gonna work my whole life to get to that number. This is the new goal. Start being realistic. A billionaire happens great, but this is realistic. And when I was 27, I passed that number. And I pulled over to the side of the road and called my dad because I was a little depressed. And I think I told you this. And I just basically said, this happened and here I am telling my father I'm the wealthiest person in the family and he's like, oh my God, 27. 27. And I told him, I said, But Dad, this is the number I always wanted. This is my goal post and I feel nothing. And now I'm depressed because I feel nothing. And he said, well, do me a favor. Hang up the phone, think about all the times that you were happy and call me back. And I hung up the phone, thought about it, called it back. I said, It's gonna sound cheesy, but when I'm giving away tickets, when I you know, playing basketball when I'm answering kids randomly on Facebook or on Twitter, you know, and he's like, then implement more of that into your life. He goes, understand that the wealth is part of your job. The happiness is the time you take because your job is giving you that freedom. And that is the way I kind of look at my life. I work my ass off so I have time for the moments that mean something.

That's a short little video we'll put out there. I like that one. Gosh. Man, there's so much I want to ask you about this. So what is the number now for you? Has it shifted since you've been married?

We'll keep it between us.

Tell me later. The number shifts.

Tell me about the basketball. I mean, look, you got to give a number just 'cause you're going to work every single day. Like I said, my new thing isn't really a number 'cause if I lost it all tomorrow now that I have the wife and kids, things change. And when you get to that phase of your life, you'll understand you'll be super happy and I hope it for.

You 'cause you're such a good dude.

But I want to see it happen for my, my staff now.

You want to see them?

I want them to get, I want them to have Financial Freedom. You know, I think that would be amazing.

You know, what does that look like for them?

Each one of their goals are different.

Yeah.

But to allow them to go after their dreams and, and achieve things, I think that is just, that, that's, that's a thrilling new goal.

Mm. What are you doing to empower your team? Because again, a lot of this rides on you. But you said in order to have more balance, you need to have your.

Team taking on some of the responsibilities. I'll give you an example. I got a guy named Mike George.

Young guy just got engaged.

Um, and he manages Martin Garrix. He married the number one DJ in the world. No big deal. He managed, he just found a new guy named Eden, who's one of the biggest alternative acts right now. Um, and Mike George was someone who, when I met, was really struggling, you know, living in mom's basement and, like.

Trying to figure out what's next.

Just had an act that wasn't paying him, wasn't really appreciating him.

He wasn't working with you at the time.

No, he wasn't doing it. But I recognized his work and I wanted to meet him. And he told me he's going to be in LA for some meetings. He lied. He flew to LA, stayed at his cousin's house and just waited three days until I saw him. Sure. And, hey, whatever it takes, right? No, let me tell you something. He's loyal, he's hardworking. And every step of the way when he has success, not only in his business life of getting the number one DJ to having this act poor and, you know, make, make tons of money. Great. But to see him have that and then meet his girlfriend, which I saw him meet, you know, early on, to now be engaged, to be planning their wedding, to, like, to see him going through these phases of life is extremely gratifying.

Yeah.

So, you know, that's kind of the new goals. And it's, you never know where you're going to find them and where you're, you're going to see these things, but when they When people present themselves to you and you recognize maybe a little bit of yourself in them or something special, you want to take advantage of those moments.

And shifting from competition to collaboration, I think, is really powerful. Yeah, that's a great way to say it.

Because picture that five-person leadership team going.

From competition to collaboration, you know, going from killing each other to loving each other.

You know, I mean, you can do.

The math on the productivity from that alone.

And so that's that point I'm making is they literally get there 10 times faster.