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The Secret to My Success | Carleigh Bodrug

25 Jul 2024 · 0 min

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In this interview, Carleigh Bodrug explains that the primary driver of her Instagram growth—from zero to a million followers and then to over five million—was relentless consistency. She recounts posting daily, especially early on, creating recipe Reels each morning, even though she later advises against such an unsustainable pace. Bodrug emphasizes that maintaining a regular posting schedule helped her stand out when many creators quit, and she highlights the challenges of algorithmic downturns, noting that perseverance through content performance dips was essential to continued success.

What do you think was the key to your success from going from zero to a million followers? And did you do something different for your success from a million to five million plus?
Yes. So I think the key was definitely consistency. So I don't think since I've started my Instagram account, I've gone a week without posting. And in my early years, under that million, I was posting every day. Like I would wake up, as soon as Reels hit, I would wake up and I'd be like, I'm putting out a recipe video every day. which was not a good frame of mind. Right, right, a lot. I would not recommend that, but it-.
But when you're starting out, you might need to.
Yeah, and when you're starting out, you might need to. The consistency, I think, has set me apart, 'cause it's very easy to give up. And I mean, I have had so many flops. I've had so many like downturns in the algorithm, and I'm sure it's my content, actually, where it's just not performing well. And you just gotta wake up and kind of like keep on going.