Lewis Howes argues money follows value, not effort. Most people never examine what they're actually selling. The key is internalizing this so you spot opportunities where value creation feels effortless.
Money doesn't follow effort. Money follows value. And when you can imprint that in your nervous system and in your mind, that money doesn't follow effort, money follows value, you can start to apply this in different ways. And listen, I think it doesn't mean you're not gonna have moments where you're not working hard and you're not giving effort. That is still true. You're still going to need to work hard at different times and give effort. But it follows value, and sometimes that can be effortless. And most people have never once checked which one that they're selling.
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