This Linkedin Research is Crazy!

LinkedIn did some research, and they basically found that if you were to start a business brand and a personal brand on the same day, and you post exactly the same time, exactly the same day, by the time the business brand gets a thousand followers, the personal brand will have 20,000 followers. So it's 20 times more powerful. So when you scale up, you need to be one to many. You've got to get your message out to a larger number of people. The next thing is digital assets. Digital assets means that you take all the stuff that's happening and you digitize it. So if there's a happy customer, you get a video of that happy customer and put that on the YouTube channel. If there's a system or a process that is your signature method, you create a diagram of it, and you make sure people can see it and they can find it.