This content was created by Lewis Howes. This content was uploaded by Lewis Howes. This is a YouTube video titled "When To Quit Your Job" featuring a conversation between Alex Hormozi and Lewis Howes discussing the strategy of transitioning from a primary income source to a new venture once it reaches 30% of income.
How do I know when to make the leap? And the answer is 70. 30 is you go. All right, so right now we got to go, what's the main thing? And that's like 100% of the money is coming from this thing. And then we want to build the new thing, and we build up the new thing and to where the new thing is about 30%. And once it gets to 30, then you can make the leap and kind of like go for it, because it's hard to get it past 30 without going all in. But if you're at least 30% of your income is coming from that, you know it's going to work.
You're doing 30% with 10, 15% of your time.
Exactly.
And now what if I had all my time, then I could go all in on it and that 30 could get to, you know, maybe 50 pretty quickly of percent of the money it was making and then hopefully 100% and beyond.