Lewis HowesYour Personal 24/7 Greatness Coach

Why Jo Koy STILL passes out flyers to his sold out shows...

29 Sept 2026 · 1 min

Watch on YouTube

1:25

In this monologue, Jo Koy explains why he continues to hand out flyers for his shows even when they are already sold out. He recounts ordering 10,000 flyers for a Netflix event and distributing them at venues, emphasizing that many people still don’t know him and that flyers serve as a grassroots way to reach new audiences. He reflects on the perception of narcissism versus humility in self‑promotion, asserting that fame is limited and that giving potential fans a chance to see a short clip can win them over. Jo also frames stand‑up comedy as a multi‑genre field, likening it to music genres, and encourages listeners to explore different comedic styles. The overall message is that consistent, low‑tech marketing and openness to diverse audiences remain essential, regardless of a show’s sell‑out status.

Chapters

I would hand out flyers everywhere. And to this day, look, I can show you a text. I swear to God, I'll show you a text right now just to prove that I'm not lying. I asked my guy that does a lot of my graphics, I need 10,000 flyers for Netflix because I'm about to pass these out. Right now? Yeah, I don't give up. So you're going to go and still do it like you did 30 years ago? Well, it's a little different now because I'm selling out places. Yeah, of course. But I got 3 sold-out shows this weekend. They're completely sold out. I'm going to Miami. Why post flyers if you've already sold it out? Because not everybody knows you. That's true. You've got to be the most narcissistic human being to think that you're that famous. You're not. There's people that do not know you, man. That's fine. They're not supposed to know you. You don't need to know me, but you can get to know me. Oh. And when you do, it's up to you whether you like me or not. Yeah, give me a chance. Watch one segment, watch a 10-minute thing. Yeah, if you don't like it, that's fine. That's what this is. It's a— we live in a world of choices, bro. Like, the, the, the— I fall under the umbrella of stand-up comedy, but there's different genres. Uh-huh. You know what I mean? It's like saying I follow— I do music. It's like, okay, what genre of music? Country. I don't really listen to country, but I'll give it a shot. That's what it is.