#16: Stop “nailing” your niche and do this instead!
25 Feb 2021 · 31 min
Lindsey Badillo walks coaches through finding their focus without getting stuck on the word "niche." Use a three-question framework (skills, what you love, what pays) and map answers to a Venn diagram. Then validate demand on Instagram, YouTube, Amazon, and TikTok, and build three brand pillars: your heart-centered niche, releasing shame around money, and a deeply-held belief you can speak about daily.
Chapters
Stop doing what you hate and start doing what you love. And that may be what they want, right? So you're going to sell them what they want and you're going to give them what they need.
Hello, hello, welcome to the Aligned Coach Podcast with your host Lindsay Bodeo. I'm so excited to have you here. Whether this is your first time listening or if you've been listening along catching up on the Aligned Coach interview series, I am so excited and so honored to have you here today. Um, if it's your first time ever tuning in, I would love for you to connect, connect with me over on Instagram, um, @lindsayrbadillo. I will have that linked in my show notes. Please feel free to follow me, reach out, say hello. Um, as you know, this podcast is super early. It's such a baby right now. Um, I actually had a friend and I, we started the podcast in 2020 when we were first starting our businesses, and at that point I was actually a relationship coach So, so many changes have happened since, and it was such a fun experience with that podcast that I wanted to start my own podcast here and really make this be the go-to place for online coaches to have support with each other, right? From other coaches. And also to just have a place that they can tune in and really get streamlined advice, streamlined, focused sources of information, of knowledge, and just have a place to know that like you're not alone in this journey. Like, yes, it can feel overwhelming sometimes. I know like the first year of business, y'all, is like the freaking like hardest. I'm not even gonna lie. I promise though, it's almost like as soon as you hit that 12-month mark, something just changes and it really does. Like pieces start to fall together. So if you are, if you've been in business for less than a year, I just encourage you to keep going, keep pushing, and to reach out for support, right? Like you can always message me on Instagram. I'd love to connect with you. That's @lindseyrbadillo. But I want us to go ahead and dive in today because speaking of Instagram, this is actually— today's episode is actually a training that I did on Instagram all about aligning your message, about aligning your niche, really figuring out who it is that you're talking to, the message that you share with them, and stepping into your role as the authority figure, right? We know that if you've been in this space for any amount of time that it can feel It can feel loud in the coaching industry, right? It can feel like there's so many life coaches or there's so many relationship coaches. There's so many health coaches. Like, what makes me stand out? Well, that's exactly what we're going to talk about in today's training. This was an Instagram Live that I did during the Aligned Coach Challenge, or maybe it was like right after the Aligned Coach Challenge. But it was really all about aligning your niche, getting— I have like a love-hate relationship with that word niche, which you're going to hear about that some in this live today. But this is all about—
it's step by step.
Step by step what to ask yourself if you have yet to sign clients in your business, if you've yet to sign a high ticket client, and you feel like you're just throwing stuff out there, you're just throwing stuff out on Instagram, and you're just posting content and like you're just being motivational and then you may be getting some feedback saying, oh, you're so inspiring, oh, I love your content, how, you know, this was so nice, like, but you're not actually landing clients, then there is probably a gap in your messaging or a gap between you and your ideal client or your dream client, right? So that's exactly what we're going to dive into today in today's training. I think it's only about 20-25 minutes. So it's going to be a very, very focused training. You can even write these steps down as you go, go back and complete it. And y'all, like, I want you to know that like your niche is ever evolving. And I'm going to also talk about that on the training. But yes, it's ever evolving. So this is something that you should constantly, constantly be doing is looking at your messaging. I'm looking at who it is that you're talking to, what is the message that you're putting out, putting out, and does it align with your vision, right? Does it align with your goals? So without further ado, I am going to let you dive right in. And before we start with that training, just one more quick tidbit. Y'all, I would love for you to go leave me a review on the podcast. This is a baby right now. This is a baby podcast and I would just really, really, really love it and appreciate it if you would leave me a review. Let me know what you really liked about this podcast. Let me know what tidbits you have taken away, what breakthroughs you had, or what you would like to hear more of. What would you like to hear more of going forward?. And if you have any questions that you would like for me to answer on here, I love doing interviews. We're definitely going to have some interviews coming up, as well as putting these trainings and putting more like really tangible information and more very straightforward lessons on the podcast. So please leave me a review. I will see you all over on Instagram and enjoy this, enjoy this, enjoy this and soak it up.
See you all soon. Okay, so we are good. Hello, hello, as you hop on, say hello, say hello. So I'm not just talking to myself on here. Yeah, let's wait until some people hop on. Here we go. Here we go. Okay, let's see. Hello. Hello. All right, so we are going to go live today and I have something super awesome to teach you all today. It's going to be So good. Honestly, this is something that comes up all the time. It doesn't just come up as a beginner coach. It doesn't just come up whenever you're starting your business. This is something that comes up actually pretty often as, as you run a business, and it is actually something that you should be assessing and something that you should be looking at throughout your entire business building journey. So I once heard from a coach to pivot often, and I didn't know what that meant when I first started out because I was like, what do you mean pivot often? Like, don't you mean I should like nail my niche and like just be married to it forever? Hello, Jessica! Hello, hello! I'm gonna wave to you. So there's like this, there's this like idea that like we're supposed to be married to our niche or like we should be married to like our I help statement or something. And I just want to like, I just want to karate chop that, like karate chop that like right in the throat, that we should not be married to our niche. Like we should not be married to the same thing that we started out doing in the beginning. Because like ultimately— hello, hi— ultimately, like if you are doing it right, like quote unquote, whatever that means, like if you're doing it right, you're always listening to the market, you're always listening to your audience, you're always listening to your clients, and you're constantly assessing yourself, right? Like you're constantly assessing your message and assessing what it is that the market wants, right? And in this In this case, the market, quote unquote, is your dream clients, right? So that's what we're going to talk about today. Let's talk about how to align your message so that you are calling in dream clients, right? Because things have changed. Like, let's just think about it. Like, we went from like, let's just say like pre-2020, like pre-pandemic, nobody really— not no one, but the coaching industry was a bit smaller. People were not working from home as much. Life was a little different, right? We had a different president. The economy was very different. Things were very different just a year ago. So hello, hello, love. I'm gonna wave to you as you're hopping in. Y'all say hey to me because I don't want to feel like I'm talking to myself. Y'all say hello. So yes, like, as your business grows, you have to constantly be looking at your message and be constantly looking at it. I'm looking at the market, looking at what's working, right? I'm always changing stuff in my business, and I encourage you to also. I encourage you to not be married to your niche, right? Do not be married. Okay, we're reconnecting. Here we go. All right, my Wi-Fi is like ridiculous today. So anyways, all right, so we're gonna jump straight in. We've got about 20 minutes today, so we're gonna jump straight in into how to align your message. I've got some notes here because I will go way off on a tangent if not, on how to align your message, how to make your brand stand out, right? Like how to make your services, you as a coach, as a beginner or growing coach, how to make what you do stand out. Because ultimately, like, there's like thousands of other business coaches out there. So how is working with Lindsay, how is going into Aligned Coach Academy, how is that different from any other business coach, right? If you're a fitness coach, um, if you are a mindset coach, how is it, how is it that like your message is different from any other coaches that's out there, right? Because like we just said, like things are very different coming into 2021. There are more coaches, right? There are— like, people love having that time and financial freedom. If you were laid off of work, if you're working from home during COVID a lot of people have come into the coaching industry. And it's such a beautiful— it's a beautiful time to do what we do because we're all looking to learn from each other. And with that comes the— comes this, this opportunity for you to get super clear about how it is that you want to help people, right? And how it is that you're going to stand out amongst the crowd. Hello Brooklyn! Hi my love! So, so yeah, so how is it that what you do is different from what anyone else is doing out there, right? Because like I said, there's 1,000 other business coaches, there's 1,000 other fitness coaches, and yet you're different, right? And you get to own that. Like, that's like the best part. It's like you get to own that about it, you know? Like, you don't have to put yourself into like this cookie cutter mold to be like everyone else. Right? You don't have to put yourself in this box because ultimately, like, people don't want a box. Like, if they wanted just like step-by-step instructions and like if they just wanted that cookie-cutter mold, like, they would go to Google and they would search how to lose weight and not cut out carbs, or they would go to Google and they would search how to start a business, right? Like, they would literally go to Google for those answers, but they're coming to you for that, so you get to put your own spin on it. Yes. Awesome. Awesome. Jessica, that's amazing. Okay. Yes. Brooklyn. I love that. Yes. Girl, we gotta own who we are. Brooklyn does such a good job at this, y'. All. Brooklyn is like the bomb.com whenever it comes to, like just owning who she is and being totally unapologetic about it. You're definitely goals. I got so caught up in being the textbook definition and reality. Yes, yes, yes, yes, yes, yes, yes, yes, you are. We need to talk about that too, by the way. I would love to hear about your experience of what you just ventured into as far as making the trip to Texas and all that good stuff. We need to talk about that. So, okay, I've got to keep it, got to keep it quick and to the point here because I have a call that starts in 20 minutes. Alright, so first things first, like if you're a brand new coach and you're first coming into this industry, there's really main, there's 3 main things that you need to ask yourself, right? If you're like, I want to be a coach, I don't really know what do. I'm just gonna be like a general life coach. Like, I'm gonna tell it— I'm gonna tell you in the most loving way possible, if you're in the online space, you have to narrow it down, okay? The online world is huge and it's fast. And maybe if you only ran a brick-and-mortar business, a life coach, a general life coach business would work brick-and-mortar if you're running this for your community or you're running this like a local business. But online, you really do have to niche down because you're gonna have thousands of people that that traffic through your Instagram or that traffic through your Facebook or that traffic through your website or whatever it is that you decide to do. So you have to find a way to speak out amongst the masses, right? Like, you have to find a way to like speak out over the crowd and talk to your dream client. And when I'm talking about dream clients, y'all, like, I'm not talking about the girl that you have to convince that wants your services. Like, I'm talking about the girl— I'm assuming that you all work with women— I'm talking about the girl that's ready to transform her life, whether it's whether it's mindset, whether it's business, whether it's relationships or sex life, whatever, like you're looking for the girl that's already ready, right? Like you're not convincing anyone that they need to get help to change their life. Like that is not your dream client. So the 3 main questions that you need to ask yourself right off the rip is, if you have no idea, if you're like, "Lyns, like I just want to be a life coach, but I think I need to narrow it down. Like I just don't even know where to start," ask yourself these 3 questions. Number 1, What skills do I have? Like, what skills just come naturally to me, right? Like, is it that you do know how to work out? Like, you do have like a really bomb-ass workout routine, or like you plan your meals for the week, or are you really good with kids, or like you're like a fucking great mom and you want to like help moms or whatever? Or do you have like technical skills? Do you have business skills? Are you really good with communication? Like, literally think about what skills you have. Anyone that's catching the replay, like, y'all better like write this stuff down and take notes because this is like literally what I paid for my first business course. So y'all get ready for this. This is like paid, paid stuff right here, paid content. So very first thing, ask yourself what skills you have, okay? And don't leave anything off the table, like write it all down, right? Second thing is ask yourself, what do I love doing? Like, what is the thing that like I could talk about all day long that I could do and it would make me forget to eat? Like literally, what is the thing that makes you forget to eat? What is the thing that you could just go on and on forever about? Maybe your family doesn't get it. Maybe your friends don't get it. Um, maybe no one else, like no one else in your life gets it, but in the online world, like you feel so understood. What is it that you love, right? Like what, what are you so obsessed with that you could read all the books about, that you could listen to all the podcasts about, that you could watch all the documentaries about? Like, What are you literally obsessed with that maybe no one else really gets it, like in your local, like sphere? But what is it that like you're really just like obsessed with, right? What is the thing that makes you forget to eat? And then third thing, ask yourself what's marketable, like what makes you money? Because I don't know about y'all, but like I'm in the business of building a heart-centered money-making coaching business. Like you have to ask yourself like what's going to actually make money? Because here's the thing is that For example, you have to think about your niche, right? If you're going in and you're thinking about like, okay, well, I want to help underprivileged children, and but yeah, I want to, I want to charge like a high-ticket coaching price for that. Well, you have to ask yourself, can an underprivileged child or an underprivileged family, like, can they really realistically afford a coaching service that has 4 figures on it, right? That's charging at least $1,000., right? Anything from $1,000 to $10,000. That's most what I'm mostly talking about when I say high ticket. So can they actually afford that, right? And if not, then we got to go back to the drawing board. Okay, so ask yourself these 3 questions: What skills do I have? What do I love? Like, what makes me forget to eat? And then of course, what's marketable, right? Like, what's gonna make money? Is it, you know, working with married women? Is it working with, you know, entrepreneurs? Is it people that want to start of business? Is it corporate women that want to lose weight? Is it moms that want to lose the baby weight? Like, what are things that other people are already doing? Hello, Rose! Hello, my love! I'm gonna wave to you. Okay, y'all say hey to me as you hop in. Say hello, say hello, hello. So you can literally go to YouTube, y'all. Like, go to YouTube, go to Amazon, go to Instagram. Instagram is like the holy freaking grail for the coaching industry. I think like TikTok's like the new thing. I don't know, I'm not messing with TikTok, but go and like literally see what's already being done because you don't want to copycat someone, but you definitely want to see if like, oh, is this something that's in demand, right? Like you want to— you're gonna make it your own, but you have to see if like the market actually wants it, okay? So go to Amazon if you're thinking that you want to become like, you know, an intimacy teacher for stay-at-home moms who have middle-aged children. I don't even know what I'm saying here, but like, you see what I'm saying? Like, you literally want to go like Google that thing, look that thing up, and see if someone else is already doing it somewhere along the way, just to give you some type of validation about it, just to see that, okay, is this in demand, right? So those are the first— those are the first 3 things, right? And as that happens, what's gonna happen is you're basically gonna start like— I don't know what this is called, like a tri-diagram? I don't know, like if it was just 2, it'd be a Venn diagram. Like whatever this thing is called. And you're basically going to see where these things start intertwining with each other, right? And you're going to say, oh, okay, well, I love talking about relationships and I love talking about like feminine and masculine. And well, okay, and I'm also a pretty good communicator and like I can help people with their communication skills and there's definitely a market for that. Like dating coaches are definitely a thing. Okay, I could be a dating coach, right? Or, um, you Brooklyn, I'm just going to use you as an example because you're on here. So you're definitely hella good at like writing. And you know, you're definitely good at like social media and things like that. And you love talking about like building wealth and making money. And it's definitely marketable to help people build their online social media businesses and to grow their social media. Okay, so like, I could be a social media coach, or I could be a network marketing coach, right? So like, that's definitely something that people will people pay for, something that you love to talk about, I'm assuming, and something that you're really good at, right? So that's definitely a message, that's a niche that could be, that could be easily marketed and the market wants it, right? Okay, let me know if this is making sense, y'all. I'm talking so fast because we only have about 12 more minutes. So let me know if this makes sense. Let me know if you have any questions that come up. I like for these lives to be super interactive. So let me know if you have any questions or if you're having like any aha moment. I'm gonna grab a drink of water. Okay, so, so then after you've come up with that, like, that first, like, niche or whatever— like, I hate that word niche. We need to come up with a different word. But seriously, after you've niched down, after you've narrowed down a little bit— yay, thank you, Rose, makes a ton of sense. Okay, awesome. So after you've narrowed down a bit and you know that, okay, I'm good at this thing, I I love talking about this thing and it can make me money. Now we're gonna make it your own, right? Because whenever I started coaching y'all, like freaking over a year ago when I started coaching, I was a relationship coach, but I struggled to begin with because I was so like, well, everyone's doing it, everyone's a relationship coach or they're doing it this way, so that means I have to do it this way. And what makes it different with me? Like, what makes my coaching services different and how am I gonna stand out? Out. Excuse me. And ultimately what happened was I spent a lot of time in my head. I spent a lot of time on the BNB cycle. The BNB cycle is the broken burnout cycle. So I spent a lot, a lot of time on the BNB cycle. Hello, Linda. Hello, One Cube Coaching. Hi. I spent a lot of time on that cycle because I was in constant comparison mode, right? I was comparing myself to what everyone else was doing.— and then I thought that like I had to do it the way they were doing it. If they were teaching it this way, then I had to teach it that way. And ultimately, people don't want like a cookie-cutter version of you, right? Like they don't want like a replica of another coach, right? Or of another guru or of another expert doing it, right? Like we just got done with the challenge last week, the Align Coach Challenge, and it was like the world does not need another Marie Forleo or another Tony Robbins another Oprah, right? Or another Brendon Burchard. I can't even say his name. Like, I don't know, but you see what I'm saying? Like, we don't need another one of them. Like, the world needs you, right? So what I want you to do is, after you've narrowed down— ask yourself those 3 questions of what I love, what skills do I have, what's marketable— ask yourself what's different, right? Ask yourself what makes you different, right? So this is what I like to refer to as like your brand pillars and like Whenever I say brand, I'm not talking about your color schemes. I'm not talking about, oh, what font you use, what fancy graphics you use. Like, that is not your brand. The brand, your brand, is what you portray to your audience, right? It's what people remember you for, right? People remember you for the content that you post. They remember you for the words that you use, the way that you make them feel on lives, the way that you make them feel in conversations. Like, that is your brand. That is the thing that's going to set you apart from any of the other thousands of coaches that are out there, right? Any of the other thousands of coaches that are on Instagram, whatever. What makes you different, right? So just to give you an example, so whenever I started as a relationship coach last year— hello Martha! Whenever I started as a relationship coach last year, I was so caught up in doing what everyone else was doing, right? I was so caught up in like, oh, I'm just gonna help women in relationships relationship, and I just felt like it didn't stand out, right? So what I found though, what I found from actually getting out there doing market research, working with my first sets of clients, was that women had a really hard time communicating with their partner. And it wasn't because they were just bad communicators, it was because there was inner work that had to be done, right? It was childhood wounds, it was forgiveness work, it was, you know, healing their shadows. Like, it was a lot of like past trauma that had to be healed first. They had to love themselves first before they could love anyone else. So that was only done though because I had to narrow it down. Like, I had to figure out, okay, I've got to stop comparing myself to everyone else out there, and I've got to figure out what works for me, what works for my market, what's gonna make me different from anyone else out there. Hello, Leah! I'm gonna wave to you. There we go. Hello, Martha. Okay, so what's gonna make you different?. And this is referred to as your, as your brand pillars, right? So think of like the 3 things that would set you apart or the 3 things that like you could talk about day in and day out in your messaging. So for example, now as like a business coach for heart-centered leaders, like the thing that I could talk about day in and day out is like literally how to have a heart-centered niche, how to have a heart-centered business, like literally Everything I do is like grounded in the heart and like in the soul, and that is something that sets my message apart from a lot of other business coaches, right? So if you're watching this, the ones that are watching, tell me one thing that like sets you apart from anyone else that's out there. What is like the one thing that like you could come back to day in and day out and talk about in your messaging? Like, ask yourself that right now and drop it in the comments. Y'all let me know something that like you really believe in, something that you, you know, could talk about in your content or talk about in your training, something that you would teach your clients. And this is going to actually be part of the message, right, that sets you apart from anyone else out there. And it's going to align with your dream client, right? It's going to align with the person, the woman that you're calling into your space. Okay, so y'all drop those in the comments. The second thing that would, that would set like for example, set me apart for— and I recommend having like 3 brand pillars that would recommend me from, or that would set me apart from any other business coach— is the fact that I talk about like releasing this shame and this guilt around money, right? Around, you know, asking for, asking your price and naming your price and having sales conversations and feeling comfortable in enrollment calls and feel comfortable in exchanging money for your services, right? So many times we get stuck in that, in that pattern of like, oh, I don't have enough experience yet, or oh, like, I'm just starting out, or oh, I'm still in life coach school, or oh, like, I'm not ready to ask for that price yet, because we feel guilt around it. There's a lot of work that has to be done right there. So that would be another thing that would like set me apart, quote unquote, right? Like, these are the things like you, they they seem almost too simple, right? But like, these are the pillars of your business, right? Like, if your business— for example, I'm kind of terrible with this sometimes, but like, as an analogy, if your business is like a building or if it was like a monument, like, your brand pillars are like literally going to be the pillars that hold your business up. So like, what are the brand pillars? Hello, Darnita! So what are the pillars under your like what makes your business different from anyone else's? What makes your coaching services different from anyone else's out there? Because that's what people are gonna come back to you for. That's what they're gonna keep, you know, that's what, that's what they see in you. What they see in you is what is, it's so much deeper than what they could go to Google and go find, right? Like it's so much deeper. They could go to YouTube or they could go to Google and type in, oh, how to implement implement self-care practices when you're a stay-at-home mom, right? Or how to lose weight and not go on a keto diet, right? Like, they could literally Google those things, but it's you and it's your message and your brand pillars that are going to stick out whenever, whenever the online world feels loud to them, right? Or whenever they're scrolling, right? And they're looking for someone that's talking to their soul. Like, those are the things that are going to, that are going, that are going to attract them, and it's going to draw them in, right? Alright, so the last thing, and this kind of feeds off of this, so just to recap if y'all are hopping in, so we're talking about how to align your message. So the very first thing, the very, very, very first thing to do if you have just come into the coaching world or you think that you want to become a coach is to really narrow it down, right? It's to narrow down, okay, if I want to be a life coach, that's cool, but I've got to narrow it down a little bit so that I'm talking to my dream clients, right? Because if I'm talking to everyone, I'm actually talking to no one. So I want you to think about what skills you have, what you love to do, what you could forget— what, what would make you forget to eat because you love it so much? Um, you could talk about it all day long. And what's actually marketable? What are people already paying for? What is in demand right now? What would actually be profitable, right? So those are the very first 3 things to ask yourself to come up with that niche idea and then narrow it down even further. So this is the second step, would be to Narrow it down even further. Come up with your brand pillars. What are the pillars of your business, right? If your business is this overall arching monument, think about the things that are holding that up, right? So for example, heart-centered niche, work-life balance, releasing the guilt around money. Like, those are the things, those are my brand pillars. Those are the things that I could talk about day in and day out because that's how much I care about them, right? So what are the things that you could talk about day in and day out? Those are your brand pillars, right? And the very last thing to do is to get so freaking specific in your ideal clients, in your dream clients' language, right? So for example, you may think that they're using language like limiting beliefs and they need to release their limiting beliefs and they need to find their, connect to their soul. But actually, like, I want you to think about this. Where were you 2 years ago, right? Like, did you even know what the word limiting belief meant? Like, did you even know what it meant to connect to your soul? Like, was that really what you were looking for, or were you just looking for someone to help you get out of your own head? Like, were you looking for someone to give you the answers, right? Were you looking for, um, your spark again? Like, literally, like, I want you to think about the language that you would have been using 2 years ago or 3 years ago whenever you were in your your dream client's shoes because that is the language that your dream client is using. It's almost like if I was teaching, I was a first grade teacher because before I became a coach, and if I went in to like a literacy lesson to teach my students how to decode text, like you see the language that I'm using, like they would have no idea what I was saying. Instead, I'm gonna say, we're going to sound these words out based on the, and let's look at the letters and sound the words out, right? Like, you almost have to like simplify it, right? Like, you've got to simplify what you're saying, get it back to their level, because they're not yet— they're not there yet, right? Like, they don't know, um, that they want to connect to their soul self and they want to, um, uh, step into their— the highest version of themselves yet. Like, they may not even be to that level yet. Like, they just need someone to like, um, help them get out of their own shit and help them stop standing in their own way, right? Let's see. Good point. No, I wouldn't have been grabbed by that.
Exactly.
Stop what you hate and start doing what you love. Exactly. So, so for example on that, it would be like, stop doing what you hate and start doing what you love. And that may be what they want, right? So you're gonna sell them what they want and you're gonna give them what they need. And what they need, right, is to get rid of limiting beliefs., right? They need to stop procrastinating. They need to set their goals. Like, you know, all the stuff that has to go on in the back end. But if you tell someone that, hey, come, come work with me and we're gonna set up some goals and we're gonna, you know, debunk limiting beliefs and we're gonna connect to your why, like, do you think that someone's gonna pay, you know, $1,000 to $10,000 for that? No, because that sounds like a lot of work. But whenever you tell someone that we are gonna make you stop living in this perpetual cycle of self-sabotage, and we're going to make you— we're going to get you to a point where you stop doing what you hate and you're going to start doing what you love. Like, they're like, yes, sign me up! Like, that's exactly what I want. So it's not about you using the fanciest lingo. It's not about you using all these fancy words that you've learned in your own healing journey, because they're not there yet, right? Like, you literally have to step back, step back into that version of yourself that you were 2 years ago, 3 years ago, and say, what would I need if I were my dream client? What would I need? So that's really the last piece, is just to connect back to those pain points, connect back to that language that your ideal client is using. And so honestly, y'all, like, this is what I did yesterday. I announced that I was gonna do this training. The first word that I said was niche, because every new coach knows that they got to find a niche, right? We hear the word niche all the time. Like, it's like a freaking multi-million dollar business, finding your niche. And I hate that word, like, I despise that word niche. But I knew that that's the— that's the language that my dream client is using, is the word niche, right? Whenever instead we're actually talking about aligning your message. So yes, you are nailing down your niche, but you're also doing a lot more than that, right? Like, you're going a lot deeper than that. Hello, Sarah! Hello, hello! Hello y'all! Say hello to me as you hop in. If y'all didn't get to catch the beginning of this, it was so good. So go back and watch it whenever I upload it on IGTV. It's a training all on aligning your messages so that you're talking— aligning your messaging so that you're talking to your dream clients. Super, super good y'all. Like I spent freaking $2,000 on a course learning how to do this. So I'm just laying it all out right here. So this is so, so good if you want to take a look at your niche if you want to take a look at your message, take a look at how you've been, you know, calling in your dream clients, how you've been talking to them in your content, talking to them in your writing or in your Facebook page or wherever, take a look at this. And if you're still struggling, y'all reach out to me over in Messenger. Like, I would— I have some availability this week, so I would love to chat with you. Let's see, I struggle with that word to the point of I'm so over niche. Exactly. Oh my God, I'm I'm so over the word niche, like anti-niche, but like still a niche.
Yes, 100%.
Okay, so this has been so good, y'all. I hope you all have an amazing Tuesday. We do still have the Aligned Coach Academy discount going on right now, y'all. So if you have not taken advantage of that, like, get on it. It's going on for 2 more days. I decided to extend it to my Instagram fam because y'all are amazing. And I know that so many of you wanted to join in the challenge, but the timing didn't line up or you didn't get in in time or anything like that. So I am extending that discount to you all. You can go check it out in my bio. So it's an amazing opportunity to align your messaging, nail your niche, right? Step into that next level version of yourself as a business owner, as a coach, as a leader, and do it in a way that's heart-centered. Do it in a way that's— that aligns with who you are you are as a person, right? Like, not just as the business owner, but as the woman that you are. So I would love to have you all check that out, and I will see you later. I have a call that started 2 minutes ago, so I will see you all soon.
Love you all. Bye!
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