#51: Solo with Lindsey: Desire, Decision, & Having Sovereignty over your prices

I decide that I'm worthy of this. I decide that my voice is powerful. I decide that like what I have to say today is important.

Hey, Coach, my name is Lindsey and I'm here to help heart-centered women like you build the money-making coaching business of their dreams. I've been coaching since 2019. And this pod is about so much more than building your business. It's about about using your gifts to build a life and business you're 100% obsessed with. I went from working 50+ hours a week as a first grade teacher to building a sustainable business that replaced my job salary and gave me back 30+ hours a week of my time. Tune in to join the ride and learn from other coaches and experts along the way.

Hello, hello, hello. All right, so we're just going to go ahead and jump in, y'all. We're just going to go ahead and jump in. I have some things that are like burning in the pit of my stomach. I want to talk about them. We may end up repurposing this into a podcast, um, so I am just going to speak what, what's in my gut right now. We're just going to practice what we preach. We're just going to speak it. If you have questions, you can pop them into the chat. Hello as y'all are joining. Hey Isa, um, but I want to talk about our decisions. Okay, I want to talk about our prices. I want to talk about these things that a lot of us tend to tiptoe around, right? Like, we tend to second-guess ourselves. We tend to compare ourselves to others. We tend to watch what other people are doing, right? We tend to base our worth or even base the validity of our pricings or the validity of our decisions and our desires on the external factors around us, right? Whether it be the algorithm, whether it be your story views, whether it be if anyone's signing up for your masterclass or like whatever the case is. I really want to talk about these things today. I literally just got off of a call with a community I'm a part of. It's called Community and Cash. It's something that I bring in my private clients to. It's a closed community with other women and when they're networking and just kind of breaking down the hierarchy of the coaching industry and we're all just collaborating and stuff anyways. There was this common theme around pricing, and it was just so perfect because even last night while I was journaling, um, and I was just kind of like letting some things out, just processing on some stuff, these three words came to me: desire, decision, and sovereignty, right? And okay, first of all, let's, let's like just talk about what decisions we're talking about here. Like, I'm talking about the, the big decisions, right? The big decisions like What will I launch, right? The big decisions like what is my offer, right? The big decisions of what type of coach I am, the big decisions of, you know, how much, how much will my offer cost, right? What are my prices, right? And then I'm also talking about the decisions in between the decisions, you know, the decisions such as like I decide that I'm worthy of this, right? I decide that my voice is powerful, right? I decide that like what I have to say today is important, right? I decide that like I'm capable of accomplishing, accomplishing like big shit, right? Like I decide those things. Like, so I'm talking about the big decisions, right? And then I'm talking about the micro decisions in between the big decisions. Okay. And here's what I want you to know. First, like you have to get in tune with what it is that you desire, right? So most of y'all know that right now I've been talking about Wealthy Woman Rise. This is the mastermind, y'all, that I desire. I desire to put this into the world, right? I desire to bring in soulmate women into this community, into this container for us to rise together, right? I desire to support women and make an $8K, $10K, $12K months, right? And having their first 6-figure year. That's what I desire, right? And now let me tell you, whenever you decide, like whenever you desire that, like you then, this is where the decision plays like a role in this. You then have to decide that like you're worthy of that decision, right? So here's what I mean. A few months back, this idea started coming to me, right? This, this idea around wealth, right? This, like, this posture of speaking into wealth, of speaking into receiving money, of speaking into really owning your voice and speaking into calling in the bigger and the greater, right? But in that moment, my micro decisions were telling me that I wasn't there yet, right? My micro decisions were telling me that I had to put myself here because that's what people knew me for, right? Maybe your micro decisions are telling you that you can't help people in this topic or in this aspect of whatever your niche is, right? Because maybe you haven't done that before, right? So that's what your micro decision is telling you, but your desire tells you that that's what you want, right? So in the master— or in the call that we just got off of, in that Community Cash Call that I was just telling you about that we just got off of, one of the women in there really desires to speak to a different person who she's been speaking to, right? She really desires to help the Oprahs, the Tony Robbins, the, you know, the freaking, um, the Tyra Banks, like the people who are just craving greater and bigger and more, right? But her conditioning, right? The micro decisions in between, the paradigms that we're so used to playing in has told her that she's like, it's not safe to make that decision yet, right? That she can't make that decision yet because first we gotta be safe here, right? First we have to play safe here, right? So it's like, well, that's what I desire though. It's like, why can't I have that? Like, why can't I do that now? And here's what I want you to like walk away with, right? Here's what I want you to tell yourself right now. I desire, so it is. You know, I wrote a piece on this like a week or two ago, um, and you can go back and kind of see what it is that we're talking about here. If you're like, what, Lindsay, what are you talking about? But I think that you're on the same wavelength with like, wait a minute, like my desires are big. And they're bodacious and they are like, wow, you know. And maybe you from 2 years ago would have never even fathomed that the desires that you have right now are true to you, but they are, they are. And it is what it is, y'all. We really can't do anything about it, right? Like, you desire it, so it is. You desire, you desire it. Now you get to decide. You get to decide the big decisions and you get to decide the micro decisions within that, right? So this is where it ties into your pricing. Okay, this is where it ties into you having sovereignty, you having dominion, you having ownership, you having connection to your pricing, not from a place of you basing it on what your audience is telling you, not from a place of you basing it on what the Instagram algorithm is telling you, right? If your story's not showing up for anybody, nobody's seeing your content, you're like, what the hell? I'm literally talking to 3 people every day, right? Like, You're not making your decisions from that place. You're not basing your prices on that place, right? You're having sovereignty over it and you're saying like, no, like this is what I desire. Like I desire the $10K a month, right? And the you from 2 years ago would have laughed at you. The you from 2 years ago would have said, yeah, right, that sounds nice, but me? Me? Are you sure? Me? Right? But now you desire. So really there's already like a subconscious decision that's been made, right? Like already, if that's even in the scope of possibility for you, if that's already in the scope of like, like you're already feeling the desire for it, like it's already yours, you know, like if you desire it, it's already yours. Now you have to make the decisions to make it happen, right? So whether that means that you are deciding to raise your prices, right? Whether that means that you are deciding to let go of clients that no longer don't serve you and you're not an energetic match for them. Or maybe it means that you're making a pivot in your messaging and you're making a pivot in who it is that you're speaking to and you're making a pivot in what it is that you're coaching on, right? Y'all, whenever I decided to move from relationship coaching, I was literally coaching married women and their relationships, to business coaching, like what? What a jump, right? But whenever I decided that because I desired it, like, I can't even explain to you the changes that just happened internally, right? Because I was listening to that desire and I was, and I was moving on it, right? I was making the micro decisions that said I was capable of it. I was making the micro decisions that said, well, Lindsay, it doesn't matter if you've never officially coached anyone on business, like, you're still, like, you still have the knowledge and you can still help people in that area, right? So you have to, one, like identify what that desire is and then make a decision from that place where you're not depending on anyone to give you the permission slip, right? Like if you need the permission slip, y'all, I will give you the permission slip here. Like here you have permission, but a lot of times we don't need it, right? Like we don't need the permission slip to tell us that it's okay to raise our prices. We don't need the permission slip that tells us it's okay to take ownership and to say no I don't want to serve this type of client anymore. I want to go here, right? We don't need the permission slip that tells us, um, hey, you don't have to start out with this pricing or with this type of coaching. You can start here and you can talk to these people if that's what you want to do, right? Uh, one— an example that we just got off of that just came off of the call, the Community and Cash call, was, oh well, I have to do private coaching, right? I have to do one-on-one coaching. I have to do I have to fill out my one-on-one coaching before I can do a group program. Here's your permission, slub, even though you don't need it, that like you don't have to do that, right? If you desire to have the group, decide that you're worthy of having the group and that's that, right? And then make the micro decisions in between, right? Make the micro decisions in between those big decisions that says, I decide that when I show up, people listen. I decide that today someone wakes up and is ready to pay me., right? I decide that I had the download for this program and this offer for a reason, and I decide that I'm calling in 3 soulmate clients, right? What are the decisions, the big decisions that you're making? And then what are the smaller decisions in between, right? What are the micro decisions, right? A lot of times those decisions are like the internal decisions, right? This is— this, y'all, this is the— this is what is at the core of the Wealthy Woman, right? Like, you know, I've been talking about Wealthy Woman Rides, calling in this wealth, calling in those bigger numbers, calling in, you know, these beautiful paid-in-full clients, these women who are just ready for the bigger, right? It comes from making the decision, the big decision, and then it comes from making the inner decisions, right? The things that we can't always see right now, right? Like we can't always see someone waking up in the morning and being ready to work with us, right? Like, yeah, that sounds nice, right? But you have to decide that you know that's true and that you are going to continue to hold, hold, like hold the belief, right? Hold the decision-making, hold, hold the message, right? Hold, hold all of the micro decisions in between so that whenever that person does wake up and she is ready to pay you, you've been doing your part, right? Is that making sense, y'all? Um, yes, Alexandria, I believe owning your authority is the meaning behind it here. Uh, okay, so I've got a question. What does sovereignty mean here? Oh my gosh, such a great question. So leaning into ownership, right? I am sovereign over my decisions and I'm not asking you for permission, right? I'm not looking at the algorithm to give me permission to share my truth, right? I'm not looking at my audience to reply to my polls, right? I'm not looking for people to be replying to me and giving me external validation whenever I can go within and I can be I'm sovereign over my decisions and I can decide that I'm worthy of the things that I desire now, right? Does that make sense? That is what we get to decide, right? Like, that is what you get to decide and you, you get to go there. You know, you get to go there. Like, this is the, this is the inner workings of a wealthy woman, right? Another example, whenever I moved into business coaching from relationship coaching over a year ago, right?, I didn't start out with the one-on-one coaching, right? I started out with the group program, right? I started out with high-ticket business coaching, right? And there are a lot of people out there that would have said, Lindsay, like, you need to start taking some free clients first, right? No, I didn't. I desired to get paid in full, 4 figures up front, and that's what happened, right? Now, it did take some time. It does take time, right? But really, my mentor says something of like, how long can you go without wavering?

Right?

How long can you go without wavering in your decisions? Right? How long can you go without wavering in the belief like your desires are worthy? Right? Like, oh, it's so good. It's so good, y'all. I just, um, invested into this mentor, started working with her last week, and it's just been so damn good, y'all. And again, this is the workings. This is the inner workings of the wealthy woman, right? I desired it and I decided it and I made it happen and that's that, right? These are the things that you get to lean into every single day, right? Yes, about investments. Yes, about your pricing, but also about how you're showing up, right? What are you saying whenever you come onto your stories, right? What are you saying whenever you're writing your content? Are you begging someone to talk to you? You don't need to do that. You don't need to beg someone to read your content because you are worthy. And you have powerful shit to say right now. Okay, you have powerful things to say right now in this moment. I don't care how many clients you're working with. I don't care if people flaked on their payments this month. That says nothing about you. Like, let me say that again. That says nothing about you, y'all. Nothing at all. I know what it's like to be there. I know what it's like to have failed payments and people asking you, Lindsay, can I push my payment back? Can we push it back a few more days? Right. And it gets to say nothing about you. It gets to say nothing about, right, about the worthiness of your coaching, about how good it is or how good it isn't or what you're capable of. Right. You know, have you ever made a goal? Have you ever made a goal and you were like, okay, that's scary to make that goal, but like, is it even big enough? Is that even big enough? You know, like maybe I'm kind of playing safe there. Like, yeah, it scares me, but like I kind of could go bigger, right? That is the inner workings of a wealthy woman, right? That is having sovereignty over your prices, right? So a lot of times I'll have students come into Align Coach Academy or I'll start working with a new client, a new private client, and they'll say, well, my goal is like, you know, $5K a month to start out with. Like what I really want is $10K a month. So, okay, let's go for $10K a month. If that's what you desire, let's go there. You don't need me to be your permission slip. You don't need that. You don't need to hit this goal in order to desire this goal and then decide that you're worthy of hitting that goal, right? Y'all, I stayed stuck at an income plateau for like months, literally months. And I'm like, why am I not going anywhere? Why am I here? Why am I not going there? Right? And it's because my goal, right, my intention was not even where I wanted it to be. I wanted it to be here, but I kept telling myself, well, I've got to hit this first before I get to this, right? You know, I've got, I've got to do this first. I've got to prove it to myself first, right? I've got to, I've got to sign 3 clients in the DMs before I can then do this, right? You're taking your power away. You know, you're taking your sovereignty away. That's what we're talking about with sovereignty here. You're taking your power far away from, from who you are innately. Like, you're innately worthy of wealth, and you're innately worthy of all the things that you desire. But whenever you put, whenever you put those decisions on the outside forces, you're literally handing it off. Like, you're literally saying, nope, nothing that you have power over this. Nothing that you have dominion over this, right? So I invite you all to just really ask yourself, like, number one, what do you desire, right? What do you really desire? Maybe you've been telling yourself that you desire $5K a month, but what you really want is $10K a month, right? Maybe that's why you haven't hit it yet, you know? Maybe you've been telling yourself that, well, to start the group program, I've gotta book these private spots first, but I really wanna do the group program, right? Well, do the group program first. Like, just decide, you know? Just decide and stick with it and then go with it, right? I have a private client right now who just raised her prices and she's working on calling in soulmate one-on-one clients, right? And she's like, well, Lindsay, like, I haven't had any bites on it yet. I've not had any, I've not had any feedback on it yet. Number one, this is normal. This is normal, right? This is like a test from God. I like to say like God is testing us, right? To see how long we can go without wavering, right? But also, how damn worth it is it going to be after, like, right? Like, how worth it is it going to be whenever she does have that private client that signs at her new pricing? And she's going to say, hell yes, that was worth it, right? Like, of course that was worth it, right? Like, I decided, right, because I desired, and it was that simple. Like, yeah, I had to hold the belief a little bit longer, right? I had to hold the belief that that person was out there and that she was seeing my stuff, and that every single day when I showed up and I And I spoke into her and I poured into her and I wasn't begging her. I wasn't convincing her. I wasn't speaking to her pain points every day. I was speaking into what was possible for her, right? Of course it's worth it. Of course it's worth it whenever you decide, you know. So y'all, this is the work that I've been doing. This is the work that I've been pouring into my beautiful souls, right? This is the work that we're doing inside of Wealthy Woman Rise. This is it, y'all. Like, we get to decide that we are wealthy innately. Like, we are born worthy of wealth, that we are born worthy of big numbers. We are born worthy of achieving our big bodacious goals, right? Y'all, I have a freaking scary goal for 2022. Um, I just shared it in the call previously, but it— one of them is to speak publicly on a stage. I've never spoken publicly in person. I've done tons of like online stuff. We've done workshops, we've done challenges, like I coach people like almost every single day, right? I've done a lot of speaking on here, but one of my big bodacious goals for 2022 is to speak publicly. And I desire it, so I decide it, you know. I desire it, so I decide that it's going to happen. And that's it. So the big decision that I'm making here is that I decide that I will speak publicly Right? But the micro, the micro decisions in between is that I decide that I have something that's important and needs to be said. I decide that every single day I wake up and I'm a little bit closer to that goal, right? I decide that even though I've never done it before, I'm going to get paid to do it. How about that one, right? Like, I decide that I'm not going to speak for free. Someone's going to pay me to do it. You know what I mean? Um, we love listening. Yay, awesome! I'm so glad that you enjoyed. Come back and watch the replay, and thank you for tuning in. But y'all, like, we get to decide, even in those big goals, even those bodacious goals. Like, decide and just let that be it, right? Even whenever we're thinking about our prices, right? Even whenever we're thinking about, okay, well, like, do I want to charge $5K or do I want to charge $6K for my private coaching? Well, just pick, you know, just pick the one that feels the best. Like, just pick. It's literally that simple. Just pick and decide and let that be it, right? Or you can also make the decision that the decision will come to you, right? So this is actually— this is a funny story. Whenever I was, you know, I told you that Wealthy Woman Rise has been in the creation process for a few months now, and then last, like, the last 3 or 4 weeks or so, it really started coming to, like, like the surface, right? It really started feeling right. It really started, it really started coming together, right? I decided that I was ready for it. But here's the funny part. I didn't know what the name would be. I didn't know what the name would be. And I had already told y'all, I don't know if y'all remember this, when I very first came to like, came to y'all, I was like, y'all, I have something I'm working on. It's all about rising into your wealth. It's all about, you know, moving into this big numbers. It's about claiming your worth right now. And I kept telling you, like, just wait, here it comes, y'all. This is it, right? But at that moment in time, I didn't even know what the name of this mastermind would be. I didn't even know, right? But here's how decisions work. Here's how desires and decisions work. That morning, I was, I was in my journal, and I was, I was like, hey, you know what, like, I desire for this mastermind to be something that's never been put out before. I desire for this community of women, of women who are rising into that, into those bigger numbers, into that, into that wealth, into, into just that greatness, into that bigness. Like, I desire for it to be a protected community, and I desire for the name of it to reflect that, right? I desire for, for it to just really invoke an emotion from those women that are joining, right? So that's what I desired. And then I made the decision. I said, Whenever the name comes to me, I will know. Period. That's it. Okay. At this point, I still didn't know what the name would be, right? So I'm going on about my day, whatever, but I made the decision that morning. I said, whenever it comes to me, I will know. And I had several things in my head, different names, and I was kind of going back and forth, and then I never really felt it in my stomach that was the one, whatever. So y'all, kid you not, I was washing my hands after using the bathroom And then it clicked. That was it. That was the one. I don't even know where it came from. And I was like, oh, oh, I think, I think that was it, right? I think that was it. And it was like, because I decided that morning that I would know when I would know, then of course, right? So like, what are you deciding right now around your prices? What are you deciding right now around your offers? What are you deciding right now around what's possible for for you? What are you deciding right now about your future, right? What are you deciding about what you're worthy of, right? Make the decision and then watch God do his job. You know, like, make the decision and then watch the universe fall in place. Like, make the decision and then watch your desires come to fruition, right? How long can you hold the belief? You know, how long can you hold the space for it? How How long can you stay sovereign in your decision-making process without relying on the external stuff? You know, how long can you go without stopping? Like, how long can you go? You know, even on the days whenever nobody's reacting to your stuff, even on the days, on the weeks, whenever you don't sign a client, even on the month where you're like, oh my God, I feel so hard this month, right? How long can you go? How long can you hold the belief? You know, how long can you stay sovereign? How long can you stay in your power? How long can you stay in tune with your desires? How long can you be fully damn convinced that like you have it? It's yours. It's done. The decision's made. It's not even up for discussion anymore, right? So what do you desire right now? What do you desire? Do you desire the $10K months? Do you desire the $20K months? Do you desire the 6-figure year? Do you desire the $200,000 year? Do you desire the paid-in-full client that pays you $10,000, right? Do you desire to fill up your group program? Do you desire to book a sales call today? What do you desire? You know, what do you desire? And then what is the decision that you make from there, right? What is the— what's the big decision? Like, what is like the tangible decision? I guess if we had to give it a name, like, what is the tangible decision that comes from that? So would it be, well, I decide that today I'm going to share my offer publicly, right? Today I decide that I'm going to put the logistics on my private coaching and give it a price, right? And then in between those big decisions, right, in between those big decisions, what is the micro decisions that have to happen, right? So for you to do that, Do you have to decide that like you're a woman who knows her shit? You know, do you have to decide that like you are worthy of being paid those big, those big numbers? Like what do you have to decide in between, right? Let me know if that makes sense for y'all. I'm gonna grab a sip of water, but this is just— this is everything. This will literally change your life and not just in business, you know. This changes your life. This changes your relationships. This changes your marriages. Like, whenever you decide that what you desire is worthy and that you are sovereign over, over the decisions that happen in between, even if they involve other people, right? Coaching is not a one-way street, right? Like, I may decide that I'm going to fill up this mastermind, right? Wealthy Woman Rise Mastermind. But guess what? There's still other people that have to make their own decisions for it, you know?, but I can stay sovereign in my decisions, right? I can stay sovereign in my pricing, right? Because that's just the way it is, right? So you just get to desire that and you get to decide that, right? So as you already know, Wealthy Woman Rise is enrolling right now, early bird enrollment, early enrollment. I am just so damn humbled, y'all, and so grateful to be putting this out there. Like I said, it's been months in the works now, but this is everything that I have uncovered in my first 6-figure-plus year. This is everything that I've uncovered in my entire life, y'all. I was so poor as a kid, so poor, but that's another story. That's a different story for another day, right? But everything that I've learned over my entire life of building wealth, of being just full-on like decisive that I'm worthy of it, right? Everything everything that I wish I would have known then, you know, everything that I wish I would have known whenever I was selling $13 Christmas ornaments in 2017, right? That I'm like, I'm trying to get rid of all this inventory now, you know, like everything that I wish I would have known then poured into this container, right? So if you are desiring mentorship, if you are deciding that you are worthy and that you are capable of big numbers, if you are deciding that 2022 will be your 6-figure-plus year, and you're deciding that $10K months and $12K months are yours through your premium coaching, okay, then I invite you to apply. Like, I invite you to reach out. I invite you, you know, to listen to that and to decide that you're a woman of her word, like you're a woman of your desires, and it gets to to be that simple, right? You desire and you decide. Okay, so here's the logistics. Wealthy Woman Rise is a 6-month mastermind. This will be capped at 10 women. We don't start officially until February. That's why it's early enrollment right now. So whenever you enroll, by the end of December, you are receiving an extended payment plan, plus you get an additional one-on-one with me. So we'll meet Starting in February, we will meet biweekly for group calls, group masterminding. You are gonna receive everything that I've uncovered, that I've unearthed, that I've taught my clients, that I've taught myself, that I've invested tens of thousands of dollars into for my own growth, you know, that have now resulted in 6-figure-plus business, that have resulted in the start of our real estate company, that's inspired my husband to start his own business, right? All of these things of the inner workings of a wealthy woman, that's actually the name of the private podcast that all of the members of the mastermind will get access to. So every single week you're being really attuned to what has to shift whenever you're building a six-figure business, right? Like you're, you're shifting as you're growing, right? You're shifting, you're moving and you're evolving and you're trusting and you're just really leaning into the inner workings of a wealthy woman. So that's what you're gonna do through that private podcast. We're gonna meet twice a month for coaching, right? We're gonna be in a beautiful, juicy, juicy community group chat where you're being coached daily, right? And then of course, because I love strategy, y'all know I'm an ex-teacher, so I love strategy, I love the step-by-steps, you're also gonna get the 12-step 100K Wealthy Woman trainings, right? So this is where I literally break down selling high-ticket coaching, right? Owning your voice online, right? How do I, how do I market it? How do I have those sales conversations? How do I coach? How do I pull people into my premium coaching? How do I hold the belief until they're in, right? How, what are the strategic pieces of making this happen, right? That is what's within that, that 12-step training process., right? This is where the strategy meets the alignment meets the energetics meets the overflow of operating a 6-figure business, y'all. So if that is you, if that is the support that you desire, if that feels juicy to you, if it feels delicious and magical and you, you know that you're capable and worthy of $10K, $12K, $15K months, you're worthy of the 6-figure business, you've already made money in your business, you know that you can do it, right? I invite you to apply. I invite you to reach out to me. You have to personally DM me, um, and, and I will send you over details. I will chat with you and we will make an empowered and educated decision. And yeah, and that's it, right? We just get to decide and that's that. Okay, so yeah, I love you all and I hope you're having an amazing day. I'm gonna go eat some lunch now. And yeah, we just get to decide. We get to desire and decide that we're worthy of those desires and just know that like we are sovereign over all of the things, right? We are sovereign over our prices, over the thing, over investments, you know, over the things that we join, over the micro decisions that happen in between, right? Like right now, for example, I could stay and I could keep working working, right? But I'm not. I'm— I decide, I decide that I'm hungry and I'm gonna go eat. I'm gonna go fuel my body, right? Because that's what a wealthy woman does. Okay, so love you all. Have an amazing day. And I will see you in my DMs when you're reaching out for Wealthy Woman Rise, right? And if that's not for you, y'all, of course, if you need help making your first dollar in coaching, if you need help signing your first client, right, if you need help figuring out how to pull the pieces together, I invite you to go to my bio to Align to Coach Academy. That's what that is for, right, for all of my newbies, for all the beautiful beginners who are starting out. Maybe you just came out of certification school or you are just getting started, right? Then I invite you to go there. So I will see you all, um, soon. Bye y'all. Bye. That was so country.

Bye y'all.