#78: Build a Profit Driving DREAM TEAM (What to actually hire for first)

5 Oct 2022 · 33 min
Episode

5 Oct 2022 · 33 min

0:00

In this episode of Aligned and Wealthy, host Lindsey Badillo interviews high‑ticket sales coach Ann Keeney, known as the Jedi Sales Master. Ann shares her rags‑to‑riches story—growing up in abusive foster care, living on food stamps, and becoming a single mother—before discovering work‑from‑home opportunities that led to a six‑figure agency with 20 full‑time staff. She reflects on the chaos of scaling too fast without systems, the burnout of being a doer‑turned‑owner, and how she re‑engineered her business around a "profit‑driving dream team" that hires only roles closest to revenue (social sellers, community managers, client‑success specialists). Ann explains her pricing philosophy using a Gucci vs. Goodwill analogy, urging coaches to position themselves as premium brands, raise prices, and rigorously qualify clients. She also emphasizes the need for CEO‑level thinking time, strategic vision, and aligning brand, messaging, and delivery. The conversation wraps with practical hiring advice (start with profit‑producing activities), high‑ticket sales tips (raise price, stop personalizing every outcome, qualify applicants), and a call to join her Coaches Community Facebook group and podcast for personalized resources.

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