The Birth of a Revolution in Dementia Care – Yes! It’s Real! with Dr. Ethelle Lord and Mr. Bill P...

9 Oct 2025 · 45 min
44:45

In this episode of the Truth, Lies Alzheimer’s Show, host Lisa Skinner interviews Dr. Etelle Lord, a pioneer in dementia coaching and creator of the Transactional Dementia Intelligence (TDI) system, and Bill Pemberton, CEO of Stratos Communications and executive of the International Caregivers Association (ICA). Dr. Lord recounts her 21‑year personal caregiving journey, the shortcomings she observed in existing dementia care models, and how she built a systems‑based business model that integrates management, staff, and family caregivers. She explains the core components of TDI – a licensed, year‑long program that restructures staffing (e.g., 6‑hour CNA shifts, a new “dementia coach” role), aligns financial incentives, and reduces burnout. Lord also introduces her “Psychology of the Dementia Brain” (DeLort’s Theory), adapting Transactional Analysis ego‑state concepts to guide communication with people living with dementia. Bill expands on the business implications, describing how ICA aims to professionalize dementia caregiving, create career pathways, and scale the model globally (Asia, Middle East). The conversation covers the looming dementia epidemic (WHO/Alzheimer’s Association projections), caregiver burnout, a five‑year caregiving timeline, types of caregivers, and the need for education and support. The guests promote their resources – the ICA website (icacares.org), upcoming books (Alzheimer’s Coaching 3rd edition, The Gift of Dementia), and training programs – urging listeners to seek reliable information, avoid erroneous sources, and connect with the ICA community.

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