Box founder Aaron Levie’s advice for startups competing against incumbents

If you're building a startup, you should really think to yourself, is what I'm doing something that an incumbent isn't doing just because they haven't seen it yet, but the moment that they see what I'm doing, they'll just basically put a team on this or they'll replicate it with their own engineers. Or is what I'm doing something that's going to be incredibly and excruciatingly hard for an incumbent to do because they're going to make less money if they copy me? They don't have the DNA or the resources or the internal ability to go and deliver this. What are you doing that incumbents can't do? Not because they don't want to, but because they fundamentally would be too hard and be too painful for them to go out and replicate the org design of your incumbent or your competitor? You should understand a lot of markets right now that have so much disruption potential in things like banking and other sectors where you look at the actual design of the organizations that you're attacking and it's pretty obvious. Like if you were a very large Fortune 50 bank and and there's a massive digital threat, you might have this council of like 30 parts of your organization that you would have to figure out. How do you actually even go and respond to that external threat based on your own internal dynamics? And again, being able to find these sort of slower moving bureaucratic organizations, ideally those that maybe are more political in nature, those are going to be areas where you're going to be able to truly disrupt that company.