Brian Armstrong's best advice for a pre-product/market fit startup

Brian Armstrong says pre-product/market fit startups should ship and experiment instead of debating endlessly. Action produces information. Small steps reveal the next steps, like walking through fog toward a mountain you can't yet see.
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If you're pre product market fit, the best advice that I have from that period is action produces information. So just, just like keep doing stuff, you know, I remember like Paul, Paul Graham lines. A good line. Yeah, Paul Graham had this great line like that. I think that's his line. And he, he was like, startups are like sharks. If they stop swimming, swimming, they die. You know, so even if you're like, not sure what to do, like, just do anything because when you do it, it'll like, it'll produce some information. Like, people liked it. They didn't. This was very true for me. There was times where I just did something instead of debating it endlessly and like, just try it, you know, like, all right, so we shipped it. And like, there was a couple of times where like the minute I shipped it, I was like, I knew. I know we, we built this wrong, but now I have an idea of what to do next. And it wasn't. I only would have had the idea if we had actually gone through the exercise of going to build it. It's like my other favorite analogy for this is that you're like at the base of a mountain that's shrouded in fog and, and you're looking up at the mountain and you're trying to think like, okay, how do I get up there? But you can only see like three or four steps ahead because the fog is so thick. So you have to just take steps into the unknown. And when you take three steps, another three steps will be revealed ahead of you. And sometimes you'll end up on some local maximum. You'll have to retrace your steps or whatever, but. Or come up to a cliff, you know, but most people in life don't take the steps into the fog, into the unknown, because it's scary.
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