Brian Chesky on what your startup can learn from Ernest Shackleton’s famous job ad

One counter to tip is at the very end of the process, try to talk them out of the job. Usually I'll say, here are all the reasons you work here. It's going to be the longest hours you've ever had. I'm going to hold you to higher standards. It's going to be day and night, it's going to be this, it's going to be that. Now if it is that way. See, recruiters want to sell their company. Often as a country club. We have great benefits, we have great this. We get that. And it creates this mismanaged expectations when it comes in. But the second thing is then it's like a reverse psychology. Like, no, I want everyone to do it, you know, like there was an old, there was an old job ad by Ernest Shackleton. Are you aware this job. Yeah, yeah, this is. I'm. Ernest Shackleton was an expeditionary like a hundred years ago and is. And he, he had this giant shipwreck and he famously. All the guys, like, survived. And there's a very famous job posting. And here's the job posting. It says, men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success. Probably the best job ad ever. And that's. I think one thing you should do is just like, don't sell a rosy picture of the experience of working in the really good people. Like, why do like the most fit people in the world want to be Navy SEALs? Because they want the challenge. Now, the average person doesn't want a challenge, but the best people want a challenge. And so that will turn off mediocre people, but will turn on great people.