A short video clip in which Elon Musk advises actively seeking and listening to negative feedback—because friends often avoid criticizing to spare feelings, so one must coax honest criticism. He notes that negative feedback, even from enemies, can be valuable and that people tend to overweight negative feedback and underweight positive feedback.
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I think in terms of advice, it's very important to actively seek out and listen very carefully to negative feedback. This is something that people tend to avoid because it's painful. But I think this is a very common mistake. When friends get a product, I say, look, don't tell me what you like, tell me what you don't like. Because otherwise your friend is not going to tell you what he doesn't like. He's going to say, oh, I love this and that and then leave out the this is the stuff I don't like list. Because he wants to be your friend, it doesn't want to offend you. So you really need to sort of coax negative feedback. And you know that if somebody is your friend, or at least not your enemy, and they're giving you negative feedback, then they may be wrong. But it's coming from a good place. And sometimes even your enemies give you good negative feedback. Philists just feel positive feedback like water off a duck's back. Really underweight. That and overweight negative feedback.