Instacart founder Apoorva Mehta on the question all startup founders should ask themselves
Apoorva Mehta (Instacart founder) emphasizes that startup founders must answer the question “Why now?”—why the present moment makes their idea viable—especially after a prolonged bull market that funded many ideas. He argues founders should explain why the idea wasn't funded or executed earlier and address why previous attempts failed; this explanation must come early in forming an idea.
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