Instacart founder Apoorva Mehta: “People get dissuaded by competition too easily”

In the early ideation phase, people get dissuaded by competition too easily. People will say, oh, there's a couple of these startups that are already doing it, so we should not enter this space. And I actually think that's when you want to enter this space. That's when it's actually very interesting, especially in the environment that we're living in right now. Starting companies is actually cool. And so there's so many people around the world who are experimenting, and it's, you know, the barrier to starting a company is so low. Right. That if there are a couple of companies, that shows you there's actual demand there. Right now, you don't do that in saturated fields where, like, if you wanted to create a ride sharing app, perhaps the ship sailed for that one. Right. But I actually get excited when there's a little bit of competition.