iPhone co-creator Tony Fadell explains why you should “run away from great ideas”

In this world, there are so many people who have more ideas than they have time to implement. I used to be like that. I would like, oh, my God, this idea. And you try to do all of them, but the best ideas are the ones that you can really focus on. So I try to run away from a great idea and then it stalks me. Yeah, it hunts you down because you're like, ah, that's going to have this problem. I'm going to put it aside. And then all of a sudden, a few days later, oh, I think I know how to solve that problem. Or I talk to somebody. And then at some point it becomes like this black hole that just sucks you. And you're like, I can't think about anything else but this. See, I'm different. I just dive right in. I used to do that too. I used to dive right in. Yeah. But I learned that you need more to run away from it. Run away from it. And so it chases you because it makes you think harder about that, the story.